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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis

NYSE:BFH - New York Stock Exchange, Inc. - US0185811082 - Common Stock - Currency: USD

48.91  +1.04 (+2.17%)

After market: 48.91 0 (0%)

Technical Rating and Analysis

1

Overall BFH gets a technical rating of 1 out of 10. BFH has been an average performer in the overall market. Also recent evolutions are not that positive: both the medium and short term time frames give negative signs.

The short term trend is neutral, while the long term trend is still negative. We need to see a little more continued positive action to make this really interesting.
In the last month BFH has a been trading in the 38.21 - 52.11 range, which is quite wide. It is currently trading near the high of this range.
BFH has an average volume of 1128220 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
Looking at the yearly performance, BFH did better than 77% of all other stocks. However, this overall performance is mostly based on the strong move around 10 months ago.
BFH is an average performer in the Consumer Finance industry, it outperforms 50% of 53 stocks in the same industry.
BFH is currently trading in the middle of its 52 week range. This is in line with the S&P500 Index, which is also trading in the middle of its range.
Prices have been rising strongly lately, it may be a good idea to wait for a consolidation or pullback before considering an entry.
Weekly and Daily overview Charts
BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart
Setup Rating and Analysis

5

Although the technical rating is bad, BFH does present a nice setup opportunity. Prices have been consolidating lately and the volatility has been reduced. There is a support zone below the current price at 42.48, a Stop Loss order could be placed below this zone.

Support and Resistance Analysis

41.45

52.95

We found 1 important support area.

  • A support zone ranging from 41.87 to 42.48. This zone is formed by a combination of multiple trend lines in multiple time frames.

When analyzing the resistance we notice one important area.

  • Resistance @52.43 from a horizontal line in the daily time frame.
Statistics, Performance, Trends, Indicators, Chart- and CandleStick Patterns
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS77
Mansfield-0.24
10 Day High51.71
10 Day Low42.14
20 Day High52.11
20 Day Low38.21
52 Week High66.71
52 Week Low36.31
Performance
1 Week6.63%
2 Weeks1.3%
1 Month-4.94%
3 Month-24.16%
6 Month-0.95%
12 Month32.3%
2 Year77.21%
3 Year-10.75%
5 YearN/A
10 YearN/A
15 YearN/A
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Technical Indicators
MACD(12,26,9)0.62
RSI(14)52.85
LBB41.6
UBB49.54
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (4/24/2025, 7:00:00 PM)

After market: 48.91 0 (0%)

48.91

+1.04 (+2.17%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg2.17%
1 Week6.63%
2 Weeks1.3%
1 Month-4.94%
3 Month-24.16%
6 Month-0.95%
12 Month32.3%
2 Year77.21%
3 Year-10.75%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)3.42
ATR(20)%6.63%
ATR Inc-15.06%
Range Today3.7
ADR(20)2.89
ADR(20)%5.92%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS77
Mansfield-0.24
10 Day High51.71
10 Day Low42.14
20 Day High52.11
20 Day Low38.21
52 Week High66.71
52 Week Low36.31
CS1 End42.48
CR1 Start52.43
Volume & EV
DER(3)-0.4%
DER(5)-0.09%
Volume2.02M
Volume Incr-7.43%
Vol(5)1.21M
Vol(50)1.13M