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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Fundamental Analysis

USA - NYSE:BFH - US0185811082 - Common Stock

64.06 USD
+2.24 (+3.62%)
Last: 9/18/2025, 8:04:01 PM
64.06 USD
0 (0%)
After Hours: 9/18/2025, 8:04:01 PM
Fundamental Rating

5

Overall BFH gets a fundamental rating of 5 out of 10. We evaluated BFH against 54 industry peers in the Consumer Finance industry. Both the profitability and the financial health of BFH get a neutral evaluation. Nothing too spectacular is happening here. BFH has a bad growth rate and is valued cheaply.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

In the past year BFH was profitable.
BFH had a positive operating cash flow in the past year.
BFH had positive earnings in each of the past 5 years.
BFH had a positive operating cash flow in each of the past 5 years.
BFH Yearly Net Income VS EBIT VS OCF VS FCFBFH Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 500M 1B 1.5B 2B 2.5B

1.2 Ratios

BFH's Return On Assets of 1.31% is on the low side compared to the rest of the industry. BFH is outperformed by 61.11% of its industry peers.
With a Return On Equity value of 9.03%, BFH perfoms like the industry average, outperforming 46.30% of the companies in the same industry.
BFH has a Return On Invested Capital of 4.40%. This is in the better half of the industry: BFH outperforms 61.11% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BFH is significantly below the industry average of 11.02%.
The last Return On Invested Capital (4.40%) for BFH is above the 3 year average (4.40%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 1.31%
ROE 9.03%
ROIC 4.4%
ROA(3y)1.73%
ROA(5y)1.96%
ROE(3y)14.51%
ROE(5y)19.2%
ROIC(3y)4.4%
ROIC(5y)4.64%
BFH Yearly ROA, ROE, ROICBFH Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BFH has a Profit Margin of 6.30%. This is comparable to the rest of the industry: BFH outperforms 40.74% of its industry peers.
BFH's Profit Margin has been stable in the last couple of years.
Looking at the Operating Margin, with a value of 28.36%, BFH belongs to the top of the industry, outperforming 85.19% of the companies in the same industry.
BFH's Operating Margin has been stable in the last couple of years.
The Gross Margin of BFH (92.84%) is better than 87.04% of its industry peers.
In the last couple of years the Gross Margin of BFH has remained more or less at the same level.
Industry RankSector Rank
OM 28.36%
PM (TTM) 6.3%
GM 92.84%
OM growth 3Y-9.81%
OM growth 5Y0.65%
PM growth 3Y-35.19%
PM growth 5Y0.78%
GM growth 3Y0.66%
GM growth 5Y0.7%
BFH Yearly Profit, Operating, Gross MarginsBFH Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

4

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) just above the Cost of Capital (WACC), BFH is creating some value.
BFH has less shares outstanding than it did 1 year ago.
The number of shares outstanding for BFH has been increased compared to 5 years ago.
The debt/assets ratio for BFH has been reduced compared to a year ago.
BFH Yearly Shares OutstandingBFH Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
BFH Yearly Total Debt VS Total AssetsBFH Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

2.2 Solvency

BFH has an Altman-Z score of 0.91. This is a bad value and indicates that BFH is not financially healthy and even has some risk of bankruptcy.
BFH has a Altman-Z score (0.91) which is in line with its industry peers.
BFH has a debt to FCF ratio of 9.59. This is a negative value and a sign of low solvency as BFH would need 9.59 years to pay back of all of its debts.
Looking at the Debt to FCF ratio, with a value of 9.59, BFH is in line with its industry, outperforming 50.00% of the companies in the same industry.
A Debt/Equity ratio of 5.55 is on the high side and indicates that BFH has dependencies on debt financing.
With a Debt to Equity ratio value of 5.55, BFH is not doing good in the industry: 75.93% of the companies in the same industry are doing better.
Industry RankSector Rank
Debt/Equity 5.55
Debt/FCF 9.59
Altman-Z 0.91
ROIC/WACC1.5
WACC2.93%
BFH Yearly LT Debt VS Equity VS FCFBFH Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B

2.3 Liquidity

BFH has a Current Ratio of 1.45. This is a normal value and indicates that BFH is financially healthy and should not expect problems in meeting its short term obligations.
BFH has a better Current ratio (1.45) than 64.81% of its industry peers.
A Quick Ratio of 1.45 indicates that BFH should not have too much problems paying its short term obligations.
BFH has a better Quick ratio (1.45) than 64.81% of its industry peers.
Industry RankSector Rank
Current Ratio 1.45
Quick Ratio 1.45
BFH Yearly Current Assets VS Current LiabilitesBFH Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

2

3. Growth

3.1 Past

BFH shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -20.99%.
BFH shows a very negative growth in Earnings Per Share. Measured over the last years, the EPS has been decreasing by -15.20% yearly.
Looking at the last year, BFH shows a decrease in Revenue. The Revenue has decreased by -5.93% in the last year.
BFH shows a decrease in Revenue. Measured over the last years, the Revenue has been decreasing by -0.19% yearly.
EPS 1Y (TTM)-20.99%
EPS 3Y-25.81%
EPS 5Y-15.2%
EPS Q2Q%10.15%
Revenue 1Y (TTM)-5.93%
Revenue growth 3Y8.3%
Revenue growth 5Y-0.19%
Sales Q2Q%-1.06%

3.2 Future

Based on estimates for the next years, BFH will show a decrease in Earnings Per Share. The EPS will decrease by -1.18% on average per year.
The Revenue is expected to grow by 3.25% on average over the next years.
EPS Next Y8.34%
EPS Next 2Y12.18%
EPS Next 3Y13.27%
EPS Next 5Y-1.18%
Revenue Next Year-0.94%
Revenue Next 2Y1.59%
Revenue Next 3Y2.89%
Revenue Next 5Y3.25%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
BFH Yearly Revenue VS EstimatesBFH Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2B 4B 6B
BFH Yearly EPS VS EstimatesBFH Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 5 10 15 20

8

4. Valuation

4.1 Price/Earnings Ratio

BFH is valuated reasonably with a Price/Earnings ratio of 8.34.
Based on the Price/Earnings ratio, BFH is valued a bit cheaper than the industry average as 72.22% of the companies are valued more expensively.
BFH is valuated cheaply when we compare the Price/Earnings ratio to 27.41, which is the current average of the S&P500 Index.
A Price/Forward Earnings ratio of 6.95 indicates a rather cheap valuation of BFH.
Based on the Price/Forward Earnings ratio, BFH is valued a bit cheaper than the industry average as 77.78% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of BFH to the average of the S&P500 Index (22.88), we can say BFH is valued rather cheaply.
Industry RankSector Rank
PE 8.34
Fwd PE 6.95
BFH Price Earnings VS Forward Price EarningsBFH Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

87.04% of the companies in the same industry are more expensive than BFH, based on the Enterprise Value to EBITDA ratio.
Based on the Price/Free Cash Flow ratio, BFH is valued cheaply inside the industry as 90.74% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 1.63
EV/EBITDA 2.49
BFH Per share dataBFH EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 20 40 60 80

4.3 Compensation for Growth

BFH's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
The decent profitability rating of BFH may justify a higher PE ratio.
A more expensive valuation may be justified as BFH's earnings are expected to grow with 13.27% in the coming years.
PEG (NY)1
PEG (5Y)N/A
EPS Next 2Y12.18%
EPS Next 3Y13.27%

4

5. Dividend

5.1 Amount

With a Yearly Dividend Yield of 1.31%, BFH has a reasonable but not impressive dividend return.
Compared to an average industry Dividend Yield of 4.46, BFH has a dividend in line with its industry peers.
Compared to an average S&P500 Dividend Yield of 2.38, BFH's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 1.31%

5.2 History

The dividend of BFH decreases each year by -19.10%.
BFH has been paying a dividend for at least 10 years, so it has a reliable track record.
BFH has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)-19.1%
Div Incr Years0
Div Non Decr Years3
BFH Yearly Dividends per shareBFH Yearly Dividends per shareYearly Dividends per share 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0.5 1 1.5 2

5.3 Sustainability

BFH pays out 15.03% of its income as dividend. This is a sustainable payout ratio.
BFH's earnings and Dividend Rate are declining. This means the current dividend is most likely not sustainable.
DP15.03%
EPS Next 2Y12.18%
EPS Next 3Y13.27%
BFH Yearly Income VS Free CF VS DividendBFH Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 500M 1B 1.5B 2B 2.5B
BFH Dividend Payout.BFH Dividend Payout, showing the Payout Ratio.BFH Dividend Payout.PayoutRetained Earnings

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (9/18/2025, 8:04:01 PM)

After market: 64.06 0 (0%)

64.06

+2.24 (+3.62%)

Chartmill FA Rating
GICS SectorFinancials
GICS IndustryGroupFinancial Services
GICS IndustryConsumer Finance
Earnings (Last)07-24 2025-07-24/bmo
Earnings (Next)10-22 2025-10-22/amc
Inst Owners108.7%
Inst Owner ChangeN/A
Ins Owners1.05%
Ins Owner Change2.02%
Market Cap2.99B
Analysts71
Price Target71.64 (11.83%)
Short Float %9.51%
Short Ratio7.38
Dividend
Industry RankSector Rank
Dividend Yield 1.31%
Yearly Dividend0.87
Dividend Growth(5Y)-19.1%
DP15.03%
Div Incr Years0
Div Non Decr Years3
Ex-Date08-08 2025-08-08 (0.21)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)38.77%
Min EPS beat(2)22.48%
Max EPS beat(2)55.06%
EPS beat(4)2
Avg EPS beat(4)4.11%
Min EPS beat(4)-58.34%
Max EPS beat(4)55.06%
EPS beat(8)5
Avg EPS beat(8)37.79%
EPS beat(12)9
Avg EPS beat(12)91.11%
EPS beat(16)10
Avg EPS beat(16)63.25%
Revenue beat(2)1
Avg Revenue beat(2)-0.7%
Min Revenue beat(2)-2.14%
Max Revenue beat(2)0.74%
Revenue beat(4)1
Avg Revenue beat(4)-1.82%
Min Revenue beat(4)-5.07%
Max Revenue beat(4)0.74%
Revenue beat(8)4
Avg Revenue beat(8)1%
Revenue beat(12)7
Avg Revenue beat(12)5.1%
Revenue beat(16)9
Avg Revenue beat(16)3.07%
PT rev (1m)2.93%
PT rev (3m)24.7%
EPS NQ rev (1m)-1.32%
EPS NQ rev (3m)-3.09%
EPS NY rev (1m)11.42%
EPS NY rev (3m)9.77%
Revenue NQ rev (1m)-0.2%
Revenue NQ rev (3m)-2.74%
Revenue NY rev (1m)-0.15%
Revenue NY rev (3m)-1.17%
Valuation
Industry RankSector Rank
PE 8.34
Fwd PE 6.95
P/S 0.66
P/FCF 1.63
P/OCF 1.61
P/B 0.94
P/tB 1.23
EV/EBITDA 2.49
EPS(TTM)7.68
EY11.99%
EPS(NY)9.22
Fwd EY14.4%
FCF(TTM)39.28
FCFY61.32%
OCF(TTM)39.75
OCFY62.05%
SpS97.3
BVpS67.88
TBVpS52.21
PEG (NY)1
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA 1.31%
ROE 9.03%
ROCE 15.18%
ROIC 4.4%
ROICexc 5.33%
ROICexgc 6.01%
OM 28.36%
PM (TTM) 6.3%
GM 92.84%
FCFM 40.37%
ROA(3y)1.73%
ROA(5y)1.96%
ROE(3y)14.51%
ROE(5y)19.2%
ROIC(3y)4.4%
ROIC(5y)4.64%
ROICexc(3y)5.33%
ROICexc(5y)5.71%
ROICexgc(3y)5.64%
ROICexgc(5y)6.71%
ROCE(3y)16.5%
ROCE(5y)14.09%
ROICexcg growth 3Y3.7%
ROICexcg growth 5Y-10.26%
ROICexc growth 3Y3.14%
ROICexc growth 5Y-6.25%
OM growth 3Y-9.81%
OM growth 5Y0.65%
PM growth 3Y-35.19%
PM growth 5Y0.78%
GM growth 3Y0.66%
GM growth 5Y0.7%
F-Score6
Asset Turnover0.21
Health
Industry RankSector Rank
Debt/Equity 5.55
Debt/FCF 9.59
Debt/EBITDA 12.79
Cap/Depr 25.58%
Cap/Sales 0.48%
Interest Coverage 250
Cash Conversion 135.03%
Profit Quality 640.56%
Current Ratio 1.45
Quick Ratio 1.45
Altman-Z 0.91
F-Score6
WACC2.93%
ROIC/WACC1.5
Cap/Depr(3y)47.19%
Cap/Depr(5y)47.85%
Cap/Sales(3y)1.11%
Cap/Sales(5y)1.41%
Profit Quality(3y)575.46%
Profit Quality(5y)552.61%
High Growth Momentum
Growth
EPS 1Y (TTM)-20.99%
EPS 3Y-25.81%
EPS 5Y-15.2%
EPS Q2Q%10.15%
EPS Next Y8.34%
EPS Next 2Y12.18%
EPS Next 3Y13.27%
EPS Next 5Y-1.18%
Revenue 1Y (TTM)-5.93%
Revenue growth 3Y8.3%
Revenue growth 5Y-0.19%
Sales Q2Q%-1.06%
Revenue Next Year-0.94%
Revenue Next 2Y1.59%
Revenue Next 3Y2.89%
Revenue Next 5Y3.25%
EBIT growth 1Y-16.81%
EBIT growth 3Y-2.32%
EBIT growth 5Y0.46%
EBIT Next Year-66.48%
EBIT Next 3Y-27.89%
EBIT Next 5YN/A
FCF growth 1Y1.55%
FCF growth 3Y7.71%
FCF growth 5Y11.13%
OCF growth 1Y0.43%
OCF growth 3Y6.41%
OCF growth 5Y8.83%