BREAD FINANCIAL HOLDINGS INC (BFH) Stock Fundamental Analysis

USA • New York Stock Exchange • NYSE:BFH • US0185811082

79.53 USD
+2.34 (+3.03%)
At close: Feb 6, 2026
79.53 USD
0 (0%)
After Hours: 2/6/2026, 4:21:56 PM
Fundamental Rating

5

Taking everything into account, BFH scores 5 out of 10 in our fundamental rating. BFH was compared to 54 industry peers in the Consumer Finance industry. Both the profitability and the financial health of BFH get a neutral evaluation. Nothing too spectacular is happening here. BFH is valued quite cheap, but it does not seem to be growing. These ratings could make BFH a good candidate for value investing.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

  • BFH had positive earnings in the past year.
  • BFH had a positive operating cash flow in the past year.
  • BFH had positive earnings in each of the past 5 years.
  • Of the past 5 years BFH 4 years had a positive operating cash flow.
BFH Yearly Net Income VS EBIT VS OCF VS FCFBFH Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B 2.5B

1.2 Ratios

  • BFH's Return On Assets of 2.17% is in line compared to the rest of the industry. BFH outperforms 53.70% of its industry peers.
  • Looking at the Return On Equity, with a value of 14.23%, BFH is in line with its industry, outperforming 57.41% of the companies in the same industry.
  • BFH has a Return On Invested Capital (5.23%) which is in line with its industry peers.
  • Measured over the past 3 years, the Average Return On Invested Capital for BFH is significantly below the industry average of 12.42%.
Industry RankSector Rank
ROA 2.17%
ROE 14.23%
ROIC 5.23%
ROA(3y)2.2%
ROA(5y)2.23%
ROE(3y)16.42%
ROE(5y)19.5%
ROIC(3y)5.49%
ROIC(5y)4.88%
BFH Yearly ROA, ROE, ROICBFH Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 20 30 40

1.3 Margins

  • The Profit Margin of BFH (10.52%) is comparable to the rest of the industry.
  • BFH's Profit Margin has improved in the last couple of years.
  • With an excellent Operating Margin value of 32.03%, BFH belongs to the best of the industry, outperforming 85.19% of the companies in the same industry.
  • In the last couple of years the Operating Margin of BFH has grown nicely.
  • BFH's Gross Margin of 92.67% is amongst the best of the industry. BFH outperforms 88.89% of its industry peers.
  • BFH's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 32.03%
PM (TTM) 10.52%
GM 92.67%
OM growth 3Y20.69%
OM growth 5Y9.13%
PM growth 3Y30.78%
PM growth 5Y15.37%
GM growth 3Y0.41%
GM growth 5Y0.72%
BFH Yearly Profit, Operating, Gross MarginsBFH Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60 80

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ROAROEROICOperating and Profit MarginShow most profitable peers

5

2. Health

2.1 Basic Checks

  • BFH has a Return on Invested Capital (ROIC), which is just above the Cost of Capital (WACC), which means it is creating some value.
  • The number of shares outstanding for BFH has been reduced compared to 1 year ago.
  • The number of shares outstanding for BFH has been reduced compared to 5 years ago.
  • BFH has a better debt/assets ratio than last year.
BFH Yearly Shares OutstandingBFH Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10M 20M 30M 40M 50M
BFH Yearly Total Debt VS Total AssetsBFH Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10B 20B 30B

2.2 Solvency

  • BFH has an Altman-Z score of 0.95. This is a bad value and indicates that BFH is not financially healthy and even has some risk of bankruptcy.
  • BFH has a Altman-Z score of 0.95. This is in the better half of the industry: BFH outperforms 64.81% of its industry peers.
  • BFH has a debt to FCF ratio of 8.77. This is a slightly negative value and a sign of low solvency as BFH would need 8.77 years to pay back of all of its debts.
  • BFH's Debt to FCF ratio of 8.77 is fine compared to the rest of the industry. BFH outperforms 62.96% of its industry peers.
  • BFH has a Debt/Equity ratio of 5.22. This is a high value indicating a heavy dependency on external financing.
  • With a Debt to Equity ratio value of 5.22, BFH is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
Industry RankSector Rank
Debt/Equity 5.22
Debt/FCF 8.77
Altman-Z 0.95
ROIC/WACC1.57
WACC3.32%
BFH Yearly LT Debt VS Equity VS FCFBFH Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B

2.3 Liquidity

  • A Current Ratio of 1.43 indicates that BFH should not have too much problems paying its short term obligations.
  • BFH's Current ratio of 1.43 is fine compared to the rest of the industry. BFH outperforms 61.11% of its industry peers.
  • A Quick Ratio of 1.43 indicates that BFH should not have too much problems paying its short term obligations.
  • The Quick ratio of BFH (1.43) is better than 61.11% of its industry peers.
Industry RankSector Rank
Current Ratio 1.43
Quick Ratio 1.43
BFH Yearly Current Assets VS Current LiabilitesBFH Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

3

3. Growth

3.1 Past

  • The Earnings Per Share has grown by an impressive 47.75% over the past year.
  • BFH shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 2.94% yearly.
  • The Revenue has decreased by -3.14% in the past year.
  • BFH shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 3.44% yearly.
EPS 1Y (TTM)47.75%
EPS 3Y34.31%
EPS 5Y2.94%
EPS Q2Q%728.57%
Revenue 1Y (TTM)-3.14%
Revenue growth 3Y1.27%
Revenue growth 5Y3.44%
Sales Q2Q%5.29%

3.2 Future

  • Based on estimates for the next years, BFH will show a decrease in Earnings Per Share. The EPS will decrease by -7.92% on average per year.
  • Based on estimates for the next years, BFH will show a small growth in Revenue. The Revenue will grow by 2.16% on average per year.
EPS Next Y-8.24%
EPS Next 2Y3.72%
EPS Next 3Y1.03%
EPS Next 5Y-7.92%
Revenue Next Year3.05%
Revenue Next 2Y3.47%
Revenue Next 3Y3.82%
Revenue Next 5Y2.16%

3.3 Evolution

  • The EPS growth rate is decreasing: in the next years the growth will be less than in the last years.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
BFH Yearly Revenue VS EstimatesBFH Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2B 4B 6B
BFH Yearly EPS VS EstimatesBFH Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 5 10 15 20

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Find the best growth stocksShow best growing peers

7

4. Valuation

4.1 Price/Earnings Ratio

  • With a Price/Earnings ratio of 7.34, the valuation of BFH can be described as very cheap.
  • BFH's Price/Earnings ratio is a bit cheaper when compared to the industry. BFH is cheaper than 66.67% of the companies in the same industry.
  • BFH's Price/Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 27.67.
  • BFH is valuated reasonably with a Price/Forward Earnings ratio of 8.00.
  • Based on the Price/Forward Earnings ratio, BFH is valued a bit cheaper than 70.37% of the companies in the same industry.
  • The average S&P500 Price/Forward Earnings ratio is at 27.20. BFH is valued rather cheaply when compared to this.
Industry RankSector Rank
PE 7.34
Fwd PE 8
BFH Price Earnings VS Forward Price EarningsBFH Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of BFH indicates a rather cheap valuation: BFH is cheaper than 83.33% of the companies listed in the same industry.
  • Compared to the rest of the industry, the Price/Free Cash Flow ratio of BFH indicates a rather cheap valuation: BFH is cheaper than 85.19% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 1.84
EV/EBITDA 2.33
BFH Per share dataBFH EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 20 40 60 80

4.3 Compensation for Growth

  • BFH has a very decent profitability rating, which may justify a higher PE ratio.
PEG (NY)N/A
PEG (5Y)2.5
EPS Next 2Y3.72%
EPS Next 3Y1.03%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

4

5. Dividend

5.1 Amount

  • With a Yearly Dividend Yield of 1.20%, BFH has a reasonable but not impressive dividend return.
  • Compared to an average industry Dividend Yield of 2.67, BFH has a dividend in line with its industry peers.
  • BFH's Dividend Yield is slightly below the S&P500 average, which is at 1.82.
Industry RankSector Rank
Dividend Yield 1.2%

5.2 History

  • The dividend of BFH decreases each year by -19.10%.
  • BFH has paid a dividend for at least 10 years, which is a reliable track record.
  • BFH has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)-19.1%
Div Incr Years0
Div Non Decr Years3
BFH Yearly Dividends per shareBFH Yearly Dividends per shareYearly Dividends per share 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 0.5 1 1.5 2

5.3 Sustainability

  • BFH pays out 8.90% of its income as dividend. This is a sustainable payout ratio.
  • BFH's earnings and Dividend Rate are declining. This means the current dividend is most likely not sustainable.
DP8.9%
EPS Next 2Y3.72%
EPS Next 3Y1.03%
BFH Yearly Income VS Free CF VS DividendBFH Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B 2.5B
BFH Dividend Payout.BFH Dividend Payout, showing the Payout Ratio.BFH Dividend Payout.PayoutRetained Earnings

More info and screens

Find the best dividend stocksShow peers with best dividend

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (2/6/2026, 4:21:56 PM)

After market: 79.53 0 (0%)

79.53

+2.34 (+3.03%)

Chartmill FA Rating
GICS SectorFinancials
GICS IndustryGroupFinancial Services
GICS IndustryConsumer Finance
Earnings (Last)01-29
Earnings (Next)04-22
Inst Owners111.11%
Inst Owner ChangeN/A
Ins Owners1.06%
Ins Owner Change-0.33%
Market Cap3.63B
Revenue(TTM)4.50B
Net Income(TTM)472.00M
Analysts68.57
Price Target83.78 (5.34%)
Short Float %10.28%
Short Ratio5.38
Dividend
Industry RankSector Rank
Dividend Yield 1.2%
Yearly Dividend0.87
Dividend Growth(5Y)-19.1%
DP8.9%
Div Incr Years0
Div Non Decr Years3
Ex-Date02-27
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)71.88%
Min EPS beat(2)55.06%
Max EPS beat(2)88.7%
EPS beat(4)3
Avg EPS beat(4)26.97%
Min EPS beat(4)-58.34%
Max EPS beat(4)88.7%
EPS beat(8)5
Avg EPS beat(8)42.95%
EPS beat(12)9
Avg EPS beat(12)98.29%
EPS beat(16)10
Avg EPS beat(16)66.64%
Revenue beat(2)0
Avg Revenue beat(2)-1.24%
Min Revenue beat(2)-2.14%
Max Revenue beat(2)-0.34%
Revenue beat(4)1
Avg Revenue beat(4)-1.7%
Min Revenue beat(4)-5.07%
Max Revenue beat(4)0.74%
Revenue beat(8)3
Avg Revenue beat(8)-0.79%
Revenue beat(12)6
Avg Revenue beat(12)3.96%
Revenue beat(16)9
Avg Revenue beat(16)3.91%
PT rev (1m)8.73%
PT rev (3m)12.28%
EPS NQ rev (1m)30.47%
EPS NQ rev (3m)32.57%
EPS NY rev (1m)0.31%
EPS NY rev (3m)20.41%
Revenue NQ rev (1m)-0.34%
Revenue NQ rev (3m)-0.53%
Revenue NY rev (1m)-0.05%
Revenue NY rev (3m)-0.41%
Valuation
Industry RankSector Rank
PE 7.34
Fwd PE 8
P/S 0.81
P/FCF 1.84
P/OCF 1.81
P/B 1.09
P/tB 1.4
EV/EBITDA 2.33
EPS(TTM)10.83
EY13.62%
EPS(NY)9.94
Fwd EY12.5%
FCF(TTM)43.28
FCFY54.42%
OCF(TTM)43.87
OCFY55.16%
SpS98.27
BVpS72.65
TBVpS56.81
PEG (NY)N/A
PEG (5Y)2.5
Graham Number133.05
Profitability
Industry RankSector Rank
ROA 2.17%
ROE 14.23%
ROCE 17.57%
ROIC 5.23%
ROICexc 6.32%
ROICexgc 7.09%
OM 32.03%
PM (TTM) 10.52%
GM 92.67%
FCFM 44.04%
ROA(3y)2.2%
ROA(5y)2.23%
ROE(3y)16.42%
ROE(5y)19.5%
ROIC(3y)5.49%
ROIC(5y)4.88%
ROICexc(3y)6.64%
ROICexc(5y)5.85%
ROICexgc(3y)7.15%
ROICexgc(5y)6.25%
ROCE(3y)19.6%
ROCE(5y)16.11%
ROICexgc growth 3Y28.07%
ROICexgc growth 5Y-9.23%
ROICexc growth 3Y25.6%
ROICexc growth 5Y-2.88%
OM growth 3Y20.69%
OM growth 5Y9.13%
PM growth 3Y30.78%
PM growth 5Y15.37%
GM growth 3Y0.41%
GM growth 5Y0.72%
F-Score6
Asset Turnover0.21
Health
Industry RankSector Rank
Debt/Equity 5.22
Debt/FCF 8.77
Debt/EBITDA 11.4
Cap/Depr 32.53%
Cap/Sales 0.6%
Interest Coverage 250
Cash Conversion 131.78%
Profit Quality 418.64%
Current Ratio 1.43
Quick Ratio 1.43
Altman-Z 0.95
F-Score6
WACC3.32%
ROIC/WACC1.57
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)47.75%
EPS 3Y34.31%
EPS 5Y2.94%
EPS Q2Q%728.57%
EPS Next Y-8.24%
EPS Next 2Y3.72%
EPS Next 3Y1.03%
EPS Next 5Y-7.92%
Revenue 1Y (TTM)-3.14%
Revenue growth 3Y1.27%
Revenue growth 5Y3.44%
Sales Q2Q%5.29%
Revenue Next Year3.05%
Revenue Next 2Y3.47%
Revenue Next 3Y3.82%
Revenue Next 5Y2.16%
EBIT growth 1Y4.51%
EBIT growth 3Y22.22%
EBIT growth 5Y12.88%
EBIT Next Year-60.27%
EBIT Next 3YN/A
EBIT Next 5YN/A
FCF growth 1Y1.49%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y0.3%
OCF growth 3YN/A
OCF growth 5YN/A

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you provide the ChartMill fundamental rating for BREAD FINANCIAL HOLDINGS INC?

ChartMill assigns a fundamental rating of 5 / 10 to BFH.


What is the valuation status of BREAD FINANCIAL HOLDINGS INC (BFH) stock?

ChartMill assigns a valuation rating of 7 / 10 to BREAD FINANCIAL HOLDINGS INC (BFH). This can be considered as Undervalued.


What is the profitability of BFH stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BREAD FINANCIAL HOLDINGS INC?

The Earnings per Share (EPS) of BREAD FINANCIAL HOLDINGS INC (BFH) is expected to decline by -8.24% in the next year.


Can you provide the dividend sustainability for BFH stock?

The dividend rating of BREAD FINANCIAL HOLDINGS INC (BFH) is 4 / 10 and the dividend payout ratio is 8.9%.