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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BIDU - US0567521085 - ADR

123.82 USD
+3.33 (+2.76%)
Last: 12/19/2025, 8:00:01 PM
124.29 USD
+0.47 (+0.38%)
After Hours: 12/19/2025, 8:00:01 PM
Fundamental Rating

4

We assign a fundamental rating of 4 out of 10 to BIDU. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU is not valued too expensively and it also shows a decent growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

In the past year BIDU was profitable.
BIDU had a negative operating cash flow in the past year.
BIDU had positive earnings in each of the past 5 years.
BIDU had a positive operating cash flow in each of the past 5 years.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU has a Return On Assets of 1.89%. This is comparable to the rest of the industry: BIDU outperforms 58.57% of its industry peers.
BIDU has a better Return On Equity (3.18%) than 61.43% of its industry peers.
BIDU's Return On Invested Capital of 2.96% is fine compared to the rest of the industry. BIDU outperforms 61.43% of its industry peers.
The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 14.04%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

Looking at the Profit Margin, with a value of 6.45%, BIDU is in the better half of the industry, outperforming 68.57% of the companies in the same industry.
BIDU's Profit Margin has improved in the last couple of years.
Looking at the Operating Margin, with a value of 9.81%, BIDU is in the better half of the industry, outperforming 71.43% of the companies in the same industry.
BIDU's Operating Margin has improved in the last couple of years.
BIDU has a worse Gross Margin (44.68%) than 65.71% of its industry peers.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so BIDU is destroying value.
BIDU has about the same amout of shares outstanding than it did 1 year ago.
BIDU has more shares outstanding than it did 5 years ago.
The debt/assets ratio for BIDU has been reduced compared to a year ago.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
BIDU has a Debt to Equity ratio (0.26) which is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.42
WACC6.99%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
With a Current ratio value of 1.91, BIDU perfoms like the industry average, outperforming 55.71% of the companies in the same industry.
A Quick Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Quick ratio (1.91) which is in line with its industry peers.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -21.30% in the last year.
Measured over the past years, BIDU shows a quite strong growth in Earnings Per Share. The EPS has been growing by 8.10% on average per year.
The Revenue has decreased by -2.60% in the past year.
Measured over the past years, BIDU shows a small growth in Revenue. The Revenue has been growing by 4.39% on average per year.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.25% on average per year.
The Revenue is expected to grow by 4.93% on average over the next years.
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue Next Year-2.52%
Revenue Next 2Y1.18%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 13.94, which indicates a correct valuation of BIDU.
Based on the Price/Earnings ratio, BIDU is valued a bit cheaper than the industry average as 72.86% of the companies are valued more expensively.
When comparing the Price/Earnings ratio of BIDU to the average of the S&P500 Index (26.39), we can say BIDU is valued slightly cheaper.
With a Price/Forward Earnings ratio of 14.76, BIDU is valued correctly.
65.71% of the companies in the same industry are more expensive than BIDU, based on the Price/Forward Earnings ratio.
When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (23.84), we can say BIDU is valued slightly cheaper.
Industry RankSector Rank
PE 13.94
Fwd PE 14.76
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

BIDU's Enterprise Value to EBITDA ratio is rather cheap when compared to the industry. BIDU is cheaper than 88.57% of the companies in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 5.33
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

BIDU has a very decent profitability rating, which may justify a higher PE ratio.
A cheap valuation may be justified as BIDU's earnings are expected to decrease with -3.83% in the coming years.
PEG (NY)N/A
PEG (5Y)1.72
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (12/19/2025, 8:00:01 PM)

After market: 124.29 +0.47 (+0.38%)

123.82

+3.33 (+2.76%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18 2025-11-18/bmo
Earnings (Next)02-16 2026-02-16/amc
Inst Owners22.36%
Inst Owner Change8.6%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap43.42B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts80
Price Target149.8 (20.98%)
Short Float %20.87%
Short Ratio1.87
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)4.51%
PT rev (3m)47.3%
EPS NQ rev (1m)3.03%
EPS NQ rev (3m)-14.81%
EPS NY rev (1m)4.13%
EPS NY rev (3m)-8.32%
Revenue NQ rev (1m)0.24%
Revenue NQ rev (3m)-1.47%
Revenue NY rev (1m)0.28%
Revenue NY rev (3m)-0.13%
Valuation
Industry RankSector Rank
PE 13.94
Fwd PE 14.76
P/S 2.34
P/FCF N/A
P/OCF N/A
P/B 1.16
P/tB 1.51
EV/EBITDA 5.33
EPS(TTM)8.88
EY7.17%
EPS(NY)8.39
Fwd EY6.78%
FCF(TTM)-1.32
FCFYN/A
OCF(TTM)-1.32
OCFYN/A
SpS52.84
BVpS107.14
TBVpS82.24
PEG (NY)N/A
PEG (5Y)1.72
Graham Number146.31
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC6.99%
ROIC/WACC0.42
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.52%
Revenue Next 2Y1.18%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-9.39%
EBIT Next 3Y4.16%
EBIT Next 5Y16.81%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status of BAIDU INC - SPON ADR (BIDU) stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BAIDU INC - SPON ADR?

The Earnings per Share (EPS) of BAIDU INC - SPON ADR (BIDU) is expected to decline by -28.52% in the next year.