BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

NASDAQ:BIDU • US0567521085

118.71 USD
-4.85 (-3.93%)
At close: Mar 3, 2026
119.3 USD
+0.59 (+0.5%)
After Hours: 3/3/2026, 6:17:09 PM
Fundamental Rating

3

Overall BIDU gets a fundamental rating of 3 out of 10. We evaluated BIDU against 69 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of BIDU while its profitability can be described as average. While showing a medium growth rate, BIDU is valued expensive at the moment.


Dividend Valuation Growth Profitability Health

4

1. Profitability

1.1 Basic Checks

  • In the past year BIDU was profitable.
  • In the past year BIDU has reported a negative cash flow from operations.
  • In the past 5 years BIDU has always been profitable.
  • BIDU had a positive operating cash flow in 4 of the past 5 years.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10B 20B 30B

1.2 Ratios

  • Looking at the Return On Assets, with a value of 1.89%, BIDU is in line with its industry, outperforming 59.42% of the companies in the same industry.
  • BIDU has a Return On Equity of 3.18%. This is comparable to the rest of the industry: BIDU outperforms 59.42% of its industry peers.
  • BIDU's Return On Invested Capital of 2.88% is fine compared to the rest of the industry. BIDU outperforms 60.87% of its industry peers.
  • Measured over the past 3 years, the Average Return On Invested Capital for BIDU is significantly below the industry average of 10.99%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.88%
ROA(3y)3.83%
ROA(5y)3.17%
ROE(3y)6.31%
ROE(5y)5.34%
ROIC(3y)4.19%
ROIC(5y)3.91%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5 10 15

1.3 Margins

  • Looking at the Profit Margin, with a value of 6.45%, BIDU is in the better half of the industry, outperforming 73.91% of the companies in the same industry.
  • BIDU's Profit Margin has declined in the last couple of years.
  • BIDU has a better Operating Margin (9.81%) than 71.01% of its industry peers.
  • In the last couple of years the Operating Margin of BIDU has declined.
  • With a Gross Margin value of 44.68%, BIDU is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
  • In the last couple of years the Gross Margin of BIDU has declined.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y-14.54%
OM growth 5Y-11.11%
PM growth 3Y-8.4%
PM growth 5Y-27.01%
GM growth 3Y-7.03%
GM growth 5Y-7.31%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60

3

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) below the Cost of Capital (WACC), BIDU is destroying value.
  • BIDU has less shares outstanding than it did 1 year ago.
  • The number of shares outstanding for BIDU has been increased compared to 5 years ago.
  • BIDU has a worse debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 100B 200B 300B 400B

2.2 Solvency

  • A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
  • With a Debt to Equity ratio value of 0.26, BIDU perfoms like the industry average, outperforming 49.28% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.66
WACC4.37%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50B 100B 150B 200B 250B

2.3 Liquidity

  • A Current Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
  • BIDU's Current ratio of 1.91 is in line compared to the rest of the industry. BIDU outperforms 53.62% of its industry peers.
  • BIDU has a Quick Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
  • Looking at the Quick ratio, with a value of 1.91, BIDU is in line with its industry, outperforming 53.62% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50B 100B 150B 200B

4

3. Growth

3.1 Past

  • The earnings per share for BIDU have decreased strongly by -29.89% in the last year.
  • The Earnings Per Share has been decreasing by -3.39% on average over the past years.
  • Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -3.04% in the last year.
  • BIDU shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 3.81% yearly.
EPS 1Y (TTM)-29.89%
EPS 3Y-3.12%
EPS 5Y-3.39%
EPS Q2Q%-44.94%
Revenue 1Y (TTM)-3.04%
Revenue growth 3Y1.44%
Revenue growth 5Y3.81%
Sales Q2Q%-4.06%

3.2 Future

  • BIDU is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 23.96% yearly.
  • Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 6.91% on average per year.
EPS Next Y7.56%
EPS Next 2Y11.67%
EPS Next 3Y11.59%
EPS Next 5Y23.96%
Revenue Next Year3.65%
Revenue Next 2Y5.47%
Revenue Next 3Y5.78%
Revenue Next 5Y6.91%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

2

4. Valuation

4.1 Price/Earnings Ratio

  • Based on the Price/Earnings ratio of 15.16, the valuation of BIDU can be described as correct.
  • Based on the Price/Earnings ratio, BIDU is valued a bit cheaper than 63.77% of the companies in the same industry.
  • BIDU's Price/Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 26.83.
  • Based on the Price/Forward Earnings ratio of 14.10, the valuation of BIDU can be described as correct.
  • BIDU's Price/Forward Earnings is on the same level as the industry average.
  • When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (24.95), we can say BIDU is valued slightly cheaper.
Industry RankSector Rank
PE 15.16
Fwd PE 14.1
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

  • The high PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates an expensive valuation of the company.
PEG (NY)2
PEG (5Y)N/A
EPS Next 2Y11.67%
EPS Next 3Y11.59%

0

5. Dividend

5.1 Amount

  • No dividends for BIDU!.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (3/3/2026, 6:17:09 PM)

After market: 119.3 +0.59 (+0.5%)

118.71

-4.85 (-3.93%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)02-26
Earnings (Next)05-19
Inst Owners22.7%
Inst Owner Change-0.22%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap41.63B
Revenue(TTM)129.08B
Net Income(TTM)8.41B
Analysts81.54
Price Target168.22 (41.71%)
Short Float %21.45%
Short Ratio2.49
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)6.26%
PT rev (3m)17.36%
EPS NQ rev (1m)-4.57%
EPS NQ rev (3m)-1.49%
EPS NY rev (1m)-1.57%
EPS NY rev (3m)0.38%
Revenue NQ rev (1m)-0.26%
Revenue NQ rev (3m)-0.94%
Revenue NY rev (1m)-0.04%
Revenue NY rev (3m)-0.1%
Valuation
Industry RankSector Rank
PE 15.16
Fwd PE 14.1
P/S 2.2
P/FCF N/A
P/OCF N/A
P/B 1.08
P/tB 1.41
EV/EBITDA N/A
EPS(TTM)7.83
EY6.6%
EPS(NY)8.42
Fwd EY7.09%
FCF(TTM)-1.35
FCFYN/A
OCF(TTM)-1.35
OCFYN/A
SpS54.06
BVpS109.61
TBVpS84.13
PEG (NY)2
PEG (5Y)N/A
Graham Number138.96
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.88%
ROICexc 4.37%
ROICexgc 5.85%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)3.83%
ROA(5y)3.17%
ROE(3y)6.31%
ROE(5y)5.34%
ROIC(3y)4.19%
ROIC(5y)3.91%
ROICexc(3y)7.79%
ROICexc(5y)7.87%
ROICexgc(3y)10.52%
ROICexgc(5y)10.97%
ROCE(3y)5.2%
ROCE(5y)4.83%
ROICexgc growth 3Y-30.69%
ROICexgc growth 5Y-25.2%
ROICexc growth 3Y-28.58%
ROICexc growth 5Y-22.72%
OM growth 3Y-14.54%
OM growth 5Y-11.11%
PM growth 3Y-8.4%
PM growth 5Y-27.01%
GM growth 3Y-7.03%
GM growth 5Y-7.31%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC4.37%
ROIC/WACC0.66
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-29.89%
EPS 3Y-3.12%
EPS 5Y-3.39%
EPS Q2Q%-44.94%
EPS Next Y7.56%
EPS Next 2Y11.67%
EPS Next 3Y11.59%
EPS Next 5Y23.96%
Revenue 1Y (TTM)-3.04%
Revenue growth 3Y1.44%
Revenue growth 5Y3.81%
Sales Q2Q%-4.06%
Revenue Next Year3.65%
Revenue Next 2Y5.47%
Revenue Next 3Y5.78%
Revenue Next 5Y6.91%
EBIT growth 1Y-43.72%
EBIT growth 3Y-13.31%
EBIT growth 5Y-7.72%
EBIT Next Year68.85%
EBIT Next 3Y46.74%
EBIT Next 5Y39.66%
FCF growth 1Y-111.07%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-111.07%
OCF growth 3YN/A
OCF growth 5YN/A

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 3 / 10 to BIDU.


What is the valuation status for BIDU stock?

ChartMill assigns a valuation rating of 2 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Overvalued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 4 / 10.


What is the financial health of BAIDU INC - SPON ADR (BIDU) stock?

The financial health rating of BAIDU INC - SPON ADR (BIDU) is 3 / 10.