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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BIDU - US0567521085 - ADR

124.8 USD
+1.44 (+1.17%)
Last: 12/26/2025, 8:00:02 PM
122.55 USD
-2.25 (-1.8%)
Pre-Market: 12/29/2025, 4:39:37 AM
Fundamental Rating

4

Taking everything into account, BIDU scores 4 out of 10 in our fundamental rating. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU has a correct valuation and a medium growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
BIDU had a negative operating cash flow in the past year.
BIDU had positive earnings in each of the past 5 years.
In the past 5 years BIDU always reported a positive cash flow from operatings.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU has a Return On Assets of 1.89%. This is comparable to the rest of the industry: BIDU outperforms 58.57% of its industry peers.
With a decent Return On Equity value of 3.18%, BIDU is doing good in the industry, outperforming 61.43% of the companies in the same industry.
With a decent Return On Invested Capital value of 2.96%, BIDU is doing good in the industry, outperforming 61.43% of the companies in the same industry.
BIDU had an Average Return On Invested Capital over the past 3 years of 4.93%. This is significantly below the industry average of 13.70%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

The Profit Margin of BIDU (6.45%) is better than 68.57% of its industry peers.
BIDU's Profit Margin has improved in the last couple of years.
The Operating Margin of BIDU (9.81%) is better than 71.43% of its industry peers.
BIDU's Operating Margin has improved in the last couple of years.
BIDU has a worse Gross Margin (44.68%) than 68.57% of its industry peers.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so BIDU is destroying value.
The number of shares outstanding for BIDU remains at a similar level compared to 1 year ago.
BIDU has more shares outstanding than it did 5 years ago.
Compared to 1 year ago, BIDU has an improved debt to assets ratio.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
BIDU has a Debt to Equity ratio (0.26) which is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.42
WACC7.02%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

BIDU has a Current Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
BIDU has a Current ratio (1.91) which is in line with its industry peers.
A Quick Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Quick ratio of 1.91. This is comparable to the rest of the industry: BIDU outperforms 55.71% of its industry peers.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -21.30%.
The Earnings Per Share has been growing by 8.10% on average over the past years. This is quite good.
Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -2.60% in the last year.
BIDU shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 4.39% yearly.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

BIDU is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 11.25% yearly.
Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.93% on average per year.
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 14.01, which indicates a correct valuation of BIDU.
Compared to the rest of the industry, the Price/Earnings ratio of BIDU indicates a somewhat cheap valuation: BIDU is cheaper than 72.86% of the companies listed in the same industry.
The average S&P500 Price/Earnings ratio is at 26.92. BIDU is valued slightly cheaper when compared to this.
Based on the Price/Forward Earnings ratio of 14.82, the valuation of BIDU can be described as correct.
Based on the Price/Forward Earnings ratio, BIDU is valued a bit cheaper than the industry average as 65.71% of the companies are valued more expensively.
Compared to an average S&P500 Price/Forward Earnings ratio of 23.46, BIDU is valued a bit cheaper.
Industry RankSector Rank
PE 14.01
Fwd PE 14.82
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, BIDU is valued cheaply inside the industry as 88.57% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 5.37
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
BIDU's earnings are expected to decrease with -3.83% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)1.73
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (12/26/2025, 8:00:02 PM)

Premarket: 122.55 -2.25 (-1.8%)

124.8

+1.44 (+1.17%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18 2025-11-18/bmo
Earnings (Next)02-16 2026-02-16/amc
Inst Owners22.36%
Inst Owner Change8.6%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap43.76B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts80
Price Target149.8 (20.03%)
Short Float %20.87%
Short Ratio1.87
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)4.51%
PT rev (3m)47.3%
EPS NQ rev (1m)9.65%
EPS NQ rev (3m)-14.81%
EPS NY rev (1m)4.13%
EPS NY rev (3m)0.32%
Revenue NQ rev (1m)0.24%
Revenue NQ rev (3m)-1.47%
Revenue NY rev (1m)0.28%
Revenue NY rev (3m)-0.12%
Valuation
Industry RankSector Rank
PE 14.01
Fwd PE 14.82
P/S 2.35
P/FCF N/A
P/OCF N/A
P/B 1.16
P/tB 1.51
EV/EBITDA 5.37
EPS(TTM)8.91
EY7.14%
EPS(NY)8.42
Fwd EY6.75%
FCF(TTM)-1.33
FCFYN/A
OCF(TTM)-1.33
OCFYN/A
SpS53.04
BVpS107.55
TBVpS82.55
PEG (NY)N/A
PEG (5Y)1.73
Graham Number146.84
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC7.02%
ROIC/WACC0.42
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-9.39%
EBIT Next 3Y4.16%
EBIT Next 5Y16.81%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status of BAIDU INC - SPON ADR (BIDU) stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BAIDU INC - SPON ADR?

The Earnings per Share (EPS) of BAIDU INC - SPON ADR (BIDU) is expected to decline by -28.52% in the next year.