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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BIDU - US0567521085 - ADR

143.54 USD
+2.28 (+1.61%)
Last: 1/9/2026, 8:00:00 PM
143.25 USD
-0.29 (-0.2%)
After Hours: 1/9/2026, 8:00:00 PM
Fundamental Rating

4

Overall BIDU gets a fundamental rating of 4 out of 10. We evaluated BIDU against 70 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of BIDU while its profitability can be described as average. BIDU has a decent growth rate and is not valued too expensively.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
In the past year BIDU has reported a negative cash flow from operations.
Each year in the past 5 years BIDU has been profitable.
BIDU had a positive operating cash flow in each of the past 5 years.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU's Return On Assets of 1.89% is in line compared to the rest of the industry. BIDU outperforms 60.00% of its industry peers.
The Return On Equity of BIDU (3.18%) is better than 62.86% of its industry peers.
BIDU has a Return On Invested Capital of 2.96%. This is in the better half of the industry: BIDU outperforms 61.43% of its industry peers.
BIDU had an Average Return On Invested Capital over the past 3 years of 4.93%. This is significantly below the industry average of 13.70%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 5 10 15

1.3 Margins

BIDU's Profit Margin of 6.45% is fine compared to the rest of the industry. BIDU outperforms 70.00% of its industry peers.
In the last couple of years the Profit Margin of BIDU has grown nicely.
With a decent Operating Margin value of 9.81%, BIDU is doing good in the industry, outperforming 71.43% of the companies in the same industry.
In the last couple of years the Operating Margin of BIDU has grown nicely.
Looking at the Gross Margin, with a value of 44.68%, BIDU is doing worse than 67.14% of the companies in the same industry.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

BIDU has a Return on Invested Capital (ROIC), which is just above the Cost of Capital (WACC), which means it is creating some value.
BIDU has about the same amout of shares outstanding than it did 1 year ago.
Compared to 5 years ago, BIDU has more shares outstanding
Compared to 1 year ago, BIDU has an improved debt to assets ratio.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
Looking at the Debt to Equity ratio, with a value of 0.26, BIDU is in line with its industry, outperforming 47.14% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.64
WACC4.59%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
The Current ratio of BIDU (1.91) is comparable to the rest of the industry.
BIDU has a Quick Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Quick ratio, with a value of 1.91, BIDU is in line with its industry, outperforming 57.14% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -21.30% in the last year.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -2.60% in the last year.
The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

BIDU is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 10.86% yearly.
Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.92% on average per year.
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y10.86%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.92%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

BIDU is valuated correctly with a Price/Earnings ratio of 16.02.
BIDU's Price/Earnings ratio is a bit cheaper when compared to the industry. BIDU is cheaper than 72.86% of the companies in the same industry.
Compared to an average S&P500 Price/Earnings ratio of 27.19, BIDU is valued a bit cheaper.
Based on the Price/Forward Earnings ratio of 16.97, the valuation of BIDU can be described as correct.
Based on the Price/Forward Earnings ratio, BIDU is valued a bit cheaper than the industry average as 61.43% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (23.92), we can say BIDU is valued slightly cheaper.
Industry RankSector Rank
PE 16.02
Fwd PE 16.97
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

BIDU's Enterprise Value to EBITDA ratio is rather cheap when compared to the industry. BIDU is cheaper than 82.86% of the companies in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 6.71
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
A cheap valuation may be justified as BIDU's earnings are expected to decrease with -3.83% in the coming years.
PEG (NY)N/A
PEG (5Y)1.98
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (1/9/2026, 8:00:00 PM)

After market: 143.25 -0.29 (-0.2%)

143.54

+2.28 (+1.61%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18 2025-11-18/bmo
Earnings (Next)02-16 2026-02-16/amc
Inst Owners22.7%
Inst Owner Change0.28%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap50.33B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts80
Price Target149.8 (4.36%)
Short Float %17.64%
Short Ratio1.9
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)0%
PT rev (3m)19.21%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-15.28%
EPS NY rev (1m)0%
EPS NY rev (3m)0.32%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-1.32%
Revenue NY rev (1m)0.01%
Revenue NY rev (3m)-0.04%
Valuation
Industry RankSector Rank
PE 16.02
Fwd PE 16.97
P/S 2.69
P/FCF N/A
P/OCF N/A
P/B 1.33
P/tB 1.73
EV/EBITDA 6.71
EPS(TTM)8.96
EY6.24%
EPS(NY)8.46
Fwd EY5.89%
FCF(TTM)-1.33
FCFYN/A
OCF(TTM)-1.33
OCFYN/A
SpS53.29
BVpS108.04
TBVpS82.93
PEG (NY)N/A
PEG (5Y)1.98
Graham Number147.59
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC4.59%
ROIC/WACC0.64
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y10.86%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.92%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-9.39%
EBIT Next 3Y4.16%
EBIT Next 5Y16.8%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status for BIDU stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the financial health of BAIDU INC - SPON ADR (BIDU) stock?

The financial health rating of BAIDU INC - SPON ADR (BIDU) is 3 / 10.