WPP PLC-SPONSORED ADR (WPP) Fundamental Analysis & Valuation

NYSE:WPP • US92937A1025

17.15 USD
+0.83 (+5.09%)
At close: Mar 4, 2026
17.46 USD
+0.31 (+1.81%)
Pre-Market: 3/5/2026, 4:30:58 AM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership News

This WPP fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

4

We assign a fundamental rating of 4 out of 10 to WPP. WPP was compared to 91 industry peers in the Media industry. While WPP is still in line with the averages on profitability rating, there are concerns on its financial health. WPP is valued quite cheap, but it does not seem to be growing.


Dividend Valuation Growth Profitability Health

4

1. WPP Profitability Analysis

1.1 Basic Checks

  • In the past year WPP was profitable.
  • WPP had a positive operating cash flow in the past year.
  • WPP had positive earnings in 4 of the past 5 years.
  • Each year in the past 5 years WPP had a positive operating cash flow.
WPP Yearly Net Income VS EBIT VS OCF VS FCFWPP Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 1B -1B 2B -2B

1.2 Ratios

  • With a decent Return On Assets value of -0.89%, WPP is doing good in the industry, outperforming 60.44% of the companies in the same industry.
  • With a Return On Equity value of -8.46%, WPP perfoms like the industry average, outperforming 51.65% of the companies in the same industry.
  • The Return On Invested Capital of WPP (3.27%) is better than 60.44% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for WPP is in line with the industry average of 6.92%.
Industry RankSector Rank
ROA -0.89%
ROE -8.46%
ROIC 3.27%
ROA(3y)0.55%
ROA(5y)1.26%
ROE(3y)3.47%
ROE(5y)9.32%
ROIC(3y)5.82%
ROIC(5y)7%
WPP Yearly ROA, ROE, ROICWPP Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 -20 -40 -60

1.3 Margins

  • WPP has a Operating Margin (2.82%) which is comparable to the rest of the industry.
  • In the last couple of years the Operating Margin of WPP has declined.
  • WPP has a worse Gross Margin (15.84%) than 75.82% of its industry peers.
  • WPP's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 2.82%
PM (TTM) N/A
GM 15.84%
OM growth 3Y-33.09%
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-3.45%
GM growth 5Y-1.16%
WPP Yearly Profit, Operating, Gross MarginsWPP Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 10 -10 20 -20

More info and screens

ROAROEROICOperating and Profit MarginShow most profitable peers

2

2. WPP Health Analysis

2.1 Basic Checks

  • WPP has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
  • WPP has about the same amout of shares outstanding than it did 1 year ago.
  • Compared to 5 years ago, WPP has less shares outstanding
  • The debt/assets ratio for WPP is higher compared to a year ago.
WPP Yearly Shares OutstandingWPP Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M 200M 250M
WPP Yearly Total Debt VS Total AssetsWPP Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10B 20B 30B 40B

2.2 Solvency

  • Based on the Altman-Z score of 0.73, we must say that WPP is in the distress zone and has some risk of bankruptcy.
  • WPP's Altman-Z score of 0.73 is in line compared to the rest of the industry. WPP outperforms 51.65% of its industry peers.
  • The Debt to FCF ratio of WPP is 12.70, which is on the high side as it means it would take WPP, 12.70 years of fcf income to pay off all of its debts.
  • WPP has a Debt to FCF ratio of 12.70. This is in the better half of the industry: WPP outperforms 64.84% of its industry peers.
  • A Debt/Equity ratio of 2.28 is on the high side and indicates that WPP has dependencies on debt financing.
  • Looking at the Debt to Equity ratio, with a value of 2.28, WPP is doing worse than 71.43% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 2.28
Debt/FCF 12.7
Altman-Z 0.73
ROIC/WACC0.52
WACC6.34%
WPP Yearly LT Debt VS Equity VS FCFWPP Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2B 4B 6B 8B

2.3 Liquidity

  • WPP has a Current Ratio of 0.89. This is a bad value and indicates that WPP is not financially healthy enough and could expect problems in meeting its short term obligations.
  • Looking at the Current ratio, with a value of 0.89, WPP is doing worse than 67.03% of the companies in the same industry.
  • WPP has a Quick Ratio of 0.89. This is a bad value and indicates that WPP is not financially healthy enough and could expect problems in meeting its short term obligations.
  • The Quick ratio of WPP (0.89) is worse than 63.74% of its industry peers.
Industry RankSector Rank
Current Ratio 0.89
Quick Ratio 0.89
WPP Yearly Current Assets VS Current LiabilitesWPP Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

More info and screens

WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

3

3. WPP Growth Analysis

3.1 Past

  • WPP shows a slight negative growth in Earnings Per Share. In the last year, the EPS has decreased by -5.86%.
  • The Earnings Per Share has been decreasing by -0.97% on average over the past years.
  • WPP shows a decrease in Revenue. In the last year, the revenue decreased by -8.08%.
  • Measured over the past years, WPP shows a small growth in Revenue. The Revenue has been growing by 2.18% on average per year.
EPS 1Y (TTM)-5.86%
EPS 3Y4%
EPS 5Y-0.97%
EPS Q2Q%-178.78%
Revenue 1Y (TTM)-8.08%
Revenue growth 3Y4.82%
Revenue growth 5Y2.18%
Sales Q2Q%-8.34%

3.2 Future

  • WPP is expected to show a small growth in Earnings Per Share. In the coming years, the EPS will grow by 3.03% yearly.
  • WPP is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 2.31% yearly.
EPS Next Y-27.08%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
EPS Next 5Y3.03%
Revenue Next Year-7.64%
Revenue Next 2Y-5.77%
Revenue Next 3Y-3.1%
Revenue Next 5Y2.31%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
WPP Yearly Revenue VS EstimatesWPP Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 5B 10B 15B
WPP Yearly EPS VS EstimatesWPP Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2 4 6

More info and screens

Find the best growth stocksShow best growing peers

7

4. WPP Valuation Analysis

4.1 Price/Earnings Ratio

  • Based on the Price/Earnings ratio of 2.91, the valuation of WPP can be described as very cheap.
  • Compared to the rest of the industry, the Price/Earnings ratio of WPP indicates a rather cheap valuation: WPP is cheaper than 98.90% of the companies listed in the same industry.
  • The average S&P500 Price/Earnings ratio is at 27.03. WPP is valued rather cheaply when compared to this.
  • With a Price/Forward Earnings ratio of 4.42, the valuation of WPP can be described as very cheap.
  • 90.11% of the companies in the same industry are more expensive than WPP, based on the Price/Forward Earnings ratio.
  • When comparing the Price/Forward Earnings ratio of WPP to the average of the S&P500 Index (25.11), we can say WPP is valued rather cheaply.
Industry RankSector Rank
PE 2.91
Fwd PE 4.42
WPP Price Earnings VS Forward Price EarningsWPP Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

  • WPP's Enterprise Value to EBITDA ratio is a bit cheaper when compared to the industry. WPP is cheaper than 71.43% of the companies in the same industry.
  • WPP's Price/Free Cash Flow ratio is rather cheap when compared to the industry. WPP is cheaper than 85.71% of the companies in the same industry.
Industry RankSector Rank
P/FCF 5.14
EV/EBITDA 8.33
WPP Per share dataWPP EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 -20 40 60 80

4.3 Compensation for Growth

  • WPP's earnings are expected to decrease with -10.59% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

6

5. WPP Dividend Analysis

5.1 Amount

  • WPP has a Yearly Dividend Yield of 9.20%, which is a nice return.
  • WPP's Dividend Yield is rather good when compared to the industry average which is at 1.07. WPP pays more dividend than 98.90% of the companies in the same industry.
  • Compared to an average S&P500 Dividend Yield of 1.82, WPP pays a better dividend.
Industry RankSector Rank
Dividend Yield 9.2%

5.2 History

  • On average, the dividend of WPP grows each year by 26.46%, which is quite nice.
  • WPP has been paying a dividend for at least 10 years, so it has a reliable track record.
  • WPP has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)26.46%
Div Incr Years3
Div Non Decr Years3
WPP Yearly Dividends per shareWPP Yearly Dividends per shareYearly Dividends per share 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 1 2 3

5.3 Sustainability

  • WPP has negative earnings and hence a negative payout ratio. The dividend may be in danger.
  • WPP's earnings are growing slower than its dividend. This means the dividend growth is not sustainable.
DP-159.53%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
WPP Yearly Income VS Free CF VS DividendWPP Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 1B -1B -2B

More info and screens

Find the best dividend stocksShow peers with best dividend

WPP Fundamentals: All Metrics, Ratios and Statistics

WPP PLC-SPONSORED ADR

NYSE:WPP (3/4/2026, 8:04:00 PM)

Premarket: 17.46 +0.31 (+1.81%)

17.15

+0.83 (+5.09%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryMedia
Earnings (Last)02-26
Earnings (Next)N/A
Inst Owners82.77%
Inst Owner Change4.9%
Ins Owners0.03%
Ins Owner Change0%
Market Cap3.70B
Revenue(TTM)13.55B
Net Income(TTM)-215.00M
Analysts52.17
Price Target25.15 (46.65%)
Short Float %1.48%
Short Ratio5.66
Dividend
Industry RankSector Rank
Dividend Yield 9.2%
Yearly Dividend2.12
Dividend Growth(5Y)26.46%
DP-159.53%
Div Incr Years3
Div Non Decr Years3
Ex-DateN/A
Surprises & Revisions
EPS beat(2)N/A
Avg EPS beat(2)N/A
Min EPS beat(2)N/A
Max EPS beat(2)N/A
EPS beat(4)N/A
Avg EPS beat(4)N/A
Min EPS beat(4)N/A
Max EPS beat(4)N/A
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)N/A
Avg Revenue beat(2)N/A
Min Revenue beat(2)N/A
Max Revenue beat(2)N/A
Revenue beat(4)N/A
Avg Revenue beat(4)N/A
Min Revenue beat(4)N/A
Max Revenue beat(4)N/A
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)-1.44%
PT rev (3m)-5.15%
EPS NQ rev (1m)N/A
EPS NQ rev (3m)N/A
EPS NY rev (1m)-1.65%
EPS NY rev (3m)-5.17%
Revenue NQ rev (1m)N/A
Revenue NQ rev (3m)N/A
Revenue NY rev (1m)-2%
Revenue NY rev (3m)-2.49%
Valuation
Industry RankSector Rank
PE 2.91
Fwd PE 4.42
P/S 0.2
P/FCF 5.14
P/OCF 3.82
P/B 1.09
P/tB N/A
EV/EBITDA 8.33
EPS(TTM)5.89
EY34.34%
EPS(NY)3.88
Fwd EY22.62%
FCF(TTM)3.34
FCFY19.46%
OCF(TTM)4.49
OCFY26.18%
SpS84.04
BVpS15.75
TBVpS-31.88
PEG (NY)N/A
PEG (5Y)N/A
Graham Number45.69
Profitability
Industry RankSector Rank
ROA -0.89%
ROE -8.46%
ROCE 4.13%
ROIC 3.27%
ROICexc 4.61%
ROICexgc N/A
OM 2.82%
PM (TTM) N/A
GM 15.84%
FCFM 3.97%
ROA(3y)0.55%
ROA(5y)1.26%
ROE(3y)3.47%
ROE(5y)9.32%
ROIC(3y)5.82%
ROIC(5y)7%
ROICexc(3y)7.82%
ROICexc(5y)9.52%
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)7.5%
ROCE(5y)9.11%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3Y-26.8%
ROICexc growth 5YN/A
OM growth 3Y-33.09%
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-3.45%
GM growth 5Y-1.16%
F-Score4
Asset Turnover0.56
Health
Industry RankSector Rank
Debt/Equity 2.28
Debt/FCF 12.7
Debt/EBITDA 6.98
Cap/Depr 41.61%
Cap/Sales 1.37%
Interest Coverage 1.01
Cash Conversion 87.33%
Profit Quality N/A
Current Ratio 0.89
Quick Ratio 0.89
Altman-Z 0.73
F-Score4
WACC6.34%
ROIC/WACC0.52
Cap/Depr(3y)35.96%
Cap/Depr(5y)41.1%
Cap/Sales(3y)1.48%
Cap/Sales(5y)1.65%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-5.86%
EPS 3Y4%
EPS 5Y-0.97%
EPS Q2Q%-178.78%
EPS Next Y-27.08%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
EPS Next 5Y3.03%
Revenue 1Y (TTM)-8.08%
Revenue growth 3Y4.82%
Revenue growth 5Y2.18%
Sales Q2Q%-8.34%
Revenue Next Year-7.64%
Revenue Next 2Y-5.77%
Revenue Next 3Y-3.1%
Revenue Next 5Y2.31%
EBIT growth 1Y-71.17%
EBIT growth 3Y-34.48%
EBIT growth 5YN/A
EBIT Next Year24.48%
EBIT Next 3Y9.25%
EBIT Next 5Y18.43%
FCF growth 1Y-54.1%
FCF growth 3Y4.05%
FCF growth 5Y-21.3%
OCF growth 1Y-48.58%
OCF growth 3Y1.09%
OCF growth 5Y-18.83%

WPP PLC-SPONSORED ADR / WPP FAQ

Can you provide the ChartMill fundamental rating for WPP PLC-SPONSORED ADR?

ChartMill assigns a fundamental rating of 4 / 10 to WPP.


What is the valuation status for WPP stock?

ChartMill assigns a valuation rating of 7 / 10 to WPP PLC-SPONSORED ADR (WPP). This can be considered as Undervalued.


What is the profitability of WPP stock?

WPP PLC-SPONSORED ADR (WPP) has a profitability rating of 4 / 10.


What are the PE and PB ratios of WPP PLC-SPONSORED ADR (WPP) stock?

The Price/Earnings (PE) ratio for WPP PLC-SPONSORED ADR (WPP) is 2.91 and the Price/Book (PB) ratio is 1.09.


Can you provide the expected EPS growth for WPP stock?

The Earnings per Share (EPS) of WPP PLC-SPONSORED ADR (WPP) is expected to decline by -27.08% in the next year.