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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

NASDAQ:PRPL - Nasdaq - US74640Y1064 - Common Stock - Currency: USD

0.93  -0.05 (-4.93%)

After market: 0.9765 +0.05 (+5%)

Fundamental Rating

1

Overall PRPL gets a fundamental rating of 1 out of 10. We evaluated PRPL against 67 industry peers in the Household Durables industry. PRPL has a bad profitability rating. Also its financial health evaluation is rather negative. PRPL is valued expensive and it does not seem to be growing.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

In the past year PRPL has reported negative net income.
PRPL had a negative operating cash flow in the past year.
In the past 5 years PRPL reported 4 times negative net income.
In multiple years PRPL reported negative operating cash flow during the last 5 years.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 0 -100M -200M

1.2 Ratios

With a Return On Assets value of -34.84%, PRPL is not doing good in the industry: 92.31% of the companies in the same industry are doing better.
PRPL's Return On Equity of -385.28% is on the low side compared to the rest of the industry. PRPL is outperformed by 95.38% of its industry peers.
Industry RankSector Rank
ROA -34.84%
ROE -385.28%
ROIC N/A
ROA(3y)-17%
ROA(5y)-21.8%
ROE(3y)-51.11%
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 0 200 -200 400 600

1.3 Margins

With a decent Gross Margin value of 37.08%, PRPL is doing good in the industry, outperforming 75.38% of the companies in the same industry.
PRPL's Gross Margin has declined in the last couple of years.
PRPL does not have Profit Margin and Operating Margin available, so we won't be analyzing them here.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 37.08%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-10.56%
GM growth 5Y-3.1%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 0 20 -20 40

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2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
PRPL has more shares outstanding than it did 1 year ago.
Compared to 5 years ago, PRPL has more shares outstanding
Compared to 1 year ago, PRPL has a worse debt to assets ratio.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 200M 400M 600M

2.2 Solvency

Based on the Altman-Z score of -1.34, we must say that PRPL is in the distress zone and has some risk of bankruptcy.
PRPL has a worse Altman-Z score (-1.34) than 89.23% of its industry peers.
PRPL has a Debt/Equity ratio of 1.82. This is a high value indicating a heavy dependency on external financing.
PRPL's Debt to Equity ratio of 1.82 is on the low side compared to the rest of the industry. PRPL is outperformed by 90.77% of its industry peers.
Industry RankSector Rank
Debt/Equity 1.82
Debt/FCF N/A
Altman-Z -1.34
ROIC/WACCN/A
WACC8.87%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.30 indicates that PRPL should not have too much problems paying its short term obligations.
PRPL's Current ratio of 1.30 is on the low side compared to the rest of the industry. PRPL is outperformed by 86.15% of its industry peers.
A Quick Ratio of 0.67 indicates that PRPL may have some problems paying its short term obligations.
PRPL has a worse Quick ratio (0.67) than 63.08% of its industry peers.
Industry RankSector Rank
Current Ratio 1.3
Quick Ratio 0.67
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 50M 100M 150M 200M

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3

3. Growth

3.1 Past

The Earnings Per Share has grown by an nice 8.33% over the past year.
Looking at the last year, PRPL shows a decrease in Revenue. The Revenue has decreased by -0.95% in the last year.
PRPL shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 12.30% yearly.
EPS 1Y (TTM)8.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%55.56%
Revenue 1Y (TTM)-0.95%
Revenue growth 3Y-7.66%
Revenue growth 5Y12.3%
Sales Q2Q%-15.28%

3.2 Future

Based on estimates for the next years, PRPL will show a quite strong growth in Earnings Per Share. The EPS will grow by 12.62% on average per year.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 2.43% on average per year.
EPS Next Y24.68%
EPS Next 2Y23.11%
EPS Next 3Y21.08%
EPS Next 5Y12.62%
Revenue Next Year-5.13%
Revenue Next 2Y-1.71%
Revenue Next 3Y1.47%
Revenue Next 5Y2.43%

3.3 Evolution

The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 0 0.5 -0.5 -1 -1.5

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1

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings Ratio is negative for PRPL. In the last year negative earnings were reported.
Besides the negative Price/Earnings Ratio, also the Forward Price/Earnings Ratio is negative for PRPL. No positive earnings are expected for the next year.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

A more expensive valuation may be justified as PRPL's earnings are expected to grow with 21.08% in the coming years.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y23.11%
EPS Next 3Y21.08%

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5. Dividend

5.1 Amount

No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (2/21/2025, 8:00:01 PM)

After market: 0.9765 +0.05 (+5%)

0.93

-0.05 (-4.93%)

Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)11-04 2024-11-04/amc
Earnings (Next)03-18 2025-03-18/amc
Inst Owners71.44%
Inst Owner Change-5.28%
Ins Owners4.39%
Ins Owner Change0.06%
Market Cap100.17M
Analysts72.86
Price Target2.04 (119.35%)
Short Float %3.17%
Short Ratio6.9
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly Dividend0
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)8.35%
Min EPS beat(2)-5.65%
Max EPS beat(2)22.35%
EPS beat(4)2
Avg EPS beat(4)4.73%
Min EPS beat(4)-15.52%
Max EPS beat(4)22.35%
EPS beat(8)3
Avg EPS beat(8)-89.6%
EPS beat(12)5
Avg EPS beat(12)-50.62%
EPS beat(16)7
Avg EPS beat(16)-53.57%
Revenue beat(2)0
Avg Revenue beat(2)-8.03%
Min Revenue beat(2)-8.17%
Max Revenue beat(2)-7.89%
Revenue beat(4)0
Avg Revenue beat(4)-5.35%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-1.71%
Revenue beat(8)1
Avg Revenue beat(8)-5.43%
Revenue beat(12)4
Avg Revenue beat(12)-3.51%
Revenue beat(16)5
Avg Revenue beat(16)-4.26%
PT rev (1m)1.01%
PT rev (3m)-5.66%
EPS NQ rev (1m)-3.85%
EPS NQ rev (3m)22.54%
EPS NY rev (1m)-1.2%
EPS NY rev (3m)-4.02%
Revenue NQ rev (1m)-0.93%
Revenue NQ rev (3m)-1.55%
Revenue NY rev (1m)-0.1%
Revenue NY rev (3m)-1.09%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.2
P/FCF N/A
P/OCF N/A
P/B 3.58
P/tB 5.34
EV/EBITDA N/A
EPS(TTM)-0.55
EYN/A
EPS(NY)-0.31
Fwd EYN/A
FCF(TTM)-0.33
FCFYN/A
OCF(TTM)-0.22
OCFYN/A
SpS4.69
BVpS0.26
TBVpS0.17
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -34.84%
ROE -385.28%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 37.08%
FCFM N/A
ROA(3y)-17%
ROA(5y)-21.8%
ROE(3y)-51.11%
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-10.56%
GM growth 5Y-3.1%
F-Score4
Asset Turnover1.63
Health
Industry RankSector Rank
Debt/Equity 1.82
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 36.48%
Cap/Sales 2.43%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.3
Quick Ratio 0.67
Altman-Z -1.34
F-Score4
WACC8.87%
ROIC/WACCN/A
Cap/Depr(3y)293.8%
Cap/Depr(5y)325.39%
Cap/Sales(3y)5.82%
Cap/Sales(5y)5.2%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)8.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%55.56%
EPS Next Y24.68%
EPS Next 2Y23.11%
EPS Next 3Y21.08%
EPS Next 5Y12.62%
Revenue 1Y (TTM)-0.95%
Revenue growth 3Y-7.66%
Revenue growth 5Y12.3%
Sales Q2Q%-15.28%
Revenue Next Year-5.13%
Revenue Next 2Y-1.71%
Revenue Next 3Y1.47%
Revenue Next 5Y2.43%
EBIT growth 1Y32.21%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year78.48%
EBIT Next 3Y28.03%
EBIT Next 5Y16.31%
FCF growth 1Y67.86%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y61.85%
OCF growth 3YN/A
OCF growth 5YN/A