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MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

NYSE:MAX - New York Stock Exchange, Inc. - US58450V1044 - Common Stock - Currency: USD

11.41  -0.36 (-3.06%)

After market: 11.41 0 (0%)

Fundamental Rating

4

MAX gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 71 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of MAX while its profitability can be described as average. MAX is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

4

1. Profitability

1.1 Basic Checks

In the past year MAX was profitable.
In the past year MAX had a positive cash flow from operations.
In the past 5 years MAX reported 4 times negative net income.
In the past 5 years MAX always reported a positive cash flow from operatings.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 0 50M -50M

1.2 Ratios

MAX has a Return On Assets of 4.08%. This is in the better half of the industry: MAX outperforms 74.24% of its industry peers.
MAX has a Return On Invested Capital of 21.23%. This is amongst the best in the industry. MAX outperforms 92.42% of its industry peers.
Industry RankSector Rank
ROA 4.08%
ROE N/A
ROIC 21.23%
ROA(3y)-20.67%
ROA(5y)-9.44%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 0 100 200 300

1.3 Margins

MAX has a better Profit Margin (1.41%) than 63.64% of its industry peers.
With a decent Operating Margin value of 4.08%, MAX is doing good in the industry, outperforming 63.64% of the companies in the same industry.
MAX has a worse Gross Margin (17.16%) than 89.39% of its industry peers.
MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 4.08%
PM (TTM) 1.41%
GM 17.16%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-14.32%
GM growth 5Y-9.31%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 0 10 -10 20

3

2. Health

2.1 Basic Checks

MAX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
The number of shares outstanding for MAX has been increased compared to 1 year ago.
Compared to 5 years ago, MAX has more shares outstanding
MAX has a worse debt/assets ratio than last year.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 50M 100M 150M 200M 250M

2.2 Solvency

MAX has an Altman-Z score of 2.26. This is not the best score and indicates that MAX is in the grey zone with still only limited risk for bankruptcy at the moment.
MAX's Altman-Z score of 2.26 is fine compared to the rest of the industry. MAX outperforms 62.12% of its industry peers.
MAX has a debt to FCF ratio of 4.57. This is a neutral value as MAX would need 4.57 years to pay back of all of its debts.
Looking at the Debt to FCF ratio, with a value of 4.57, MAX is in line with its industry, outperforming 59.09% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 4.57
Altman-Z 2.26
ROIC/WACC2.35
WACC9.03%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 0 50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.22 indicates that MAX should not have too much problems paying its short term obligations.
MAX has a worse Current ratio (1.22) than 69.70% of its industry peers.
MAX has a Quick Ratio of 1.22. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Quick ratio, with a value of 1.22, MAX is doing worse than 69.70% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.22
Quick Ratio 1.22
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 20M 40M 60M 80M 100M

7

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 111.56% over the past year.
The Revenue has grown by 72.46% in the past year. This is a very strong growth!
MAX shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 5.51% yearly.
EPS 1Y (TTM)111.56%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%158.62%
Revenue 1Y (TTM)72.46%
Revenue growth 3Y-12.77%
Revenue growth 5Y5.51%
Sales Q2Q%247.49%

3.2 Future

Based on estimates for the next years, MAX will show a very strong growth in Earnings Per Share. The EPS will grow by 30.08% on average per year.
Based on estimates for the next years, MAX will show a very strong growth in Revenue. The Revenue will grow by 30.21% on average per year.
EPS Next Y151.26%
EPS Next 2Y70.36%
EPS Next 3Y46.26%
EPS Next 5Y30.08%
Revenue Next Year122.65%
Revenue Next 2Y71.59%
Revenue Next 3Y49.77%
Revenue Next 5Y30.21%

3.3 Evolution

The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2030 0 0.5 -0.5 1 -1 1.5

5

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 67.12 indicates a quite expensive valuation of MAX.
The rest of the industry has a similar Price/Earnings ratio as MAX.
Compared to an average S&P500 Price/Earnings ratio of 29.63, MAX is valued quite expensively.
MAX is valuated correctly with a Price/Forward Earnings ratio of 14.21.
Based on the Price/Forward Earnings ratio, MAX is valued a bit cheaper than 72.73% of the companies in the same industry.
When comparing the Price/Forward Earnings ratio of MAX to the average of the S&P500 Index (22.68), we can say MAX is valued slightly cheaper.
Industry RankSector Rank
PE 67.12
Fwd PE 14.21
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60

4.2 Price Multiples

60.61% of the companies in the same industry are more expensive than MAX, based on the Enterprise Value to EBITDA ratio.
66.67% of the companies in the same industry are more expensive than MAX, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 21.12
EV/EBITDA 25.79
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 4 6 8 10

4.3 Compensation for Growth

MAX's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
A more expensive valuation may be justified as MAX's earnings are expected to grow with 46.26% in the coming years.
PEG (NY)0.44
PEG (5Y)N/A
EPS Next 2Y70.36%
EPS Next 3Y46.26%

0

5. Dividend

5.1 Amount

MAX does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

MEDIAALPHA INC-CLASS A

NYSE:MAX (2/21/2025, 8:04:01 PM)

After market: 11.41 0 (0%)

11.41

-0.36 (-3.06%)

Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)10-30 2024-10-30/amc
Earnings (Next)02-24 2025-02-24/amc
Inst Owners56.09%
Inst Owner Change-98.53%
Ins Owners7.53%
Ins Owner Change-0.55%
Market Cap760.59M
Analysts80
Price Target22.95 (101.14%)
Short Float %5.34%
Short Ratio3.75
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)500.64%
Min EPS beat(2)35.01%
Max EPS beat(2)966.26%
EPS beat(4)4
Avg EPS beat(4)288.41%
Min EPS beat(4)35.01%
Max EPS beat(4)966.26%
EPS beat(8)4
Avg EPS beat(8)104.27%
EPS beat(12)5
Avg EPS beat(12)55.28%
EPS beat(16)5
Avg EPS beat(16)-227.62%
Revenue beat(2)2
Avg Revenue beat(2)10.2%
Min Revenue beat(2)3.83%
Max Revenue beat(2)16.57%
Revenue beat(4)4
Avg Revenue beat(4)9.78%
Min Revenue beat(4)3.83%
Max Revenue beat(4)16.57%
Revenue beat(8)7
Avg Revenue beat(8)7.02%
Revenue beat(12)9
Avg Revenue beat(12)5.12%
Revenue beat(16)10
Avg Revenue beat(16)4.19%
PT rev (1m)-2.17%
PT rev (3m)-6.9%
EPS NQ rev (1m)10.46%
EPS NQ rev (3m)10.46%
EPS NY rev (1m)-1.45%
EPS NY rev (3m)10.89%
Revenue NQ rev (1m)0.64%
Revenue NQ rev (3m)0.64%
Revenue NY rev (1m)0%
Revenue NY rev (3m)0.54%
Valuation
Industry RankSector Rank
PE 67.12
Fwd PE 14.21
P/S 1.12
P/FCF 21.12
P/OCF 20.76
P/B N/A
P/tB N/A
EV/EBITDA 25.79
EPS(TTM)0.17
EY1.49%
EPS(NY)0.8
Fwd EY7.04%
FCF(TTM)0.54
FCFY4.74%
OCF(TTM)0.55
OCFY4.82%
SpS10.22
BVpS-0.13
TBVpS-1.17
PEG (NY)0.44
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA 4.08%
ROE N/A
ROCE 26.87%
ROIC 21.23%
ROICexc 30.86%
ROICexgc 1180.42%
OM 4.08%
PM (TTM) 1.41%
GM 17.16%
FCFM 5.29%
ROA(3y)-20.67%
ROA(5y)-9.44%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-14.32%
GM growth 5Y-9.31%
F-Score7
Asset Turnover2.89
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 4.57
Debt/EBITDA 4.5
Cap/Depr 9.09%
Cap/Sales 0.09%
Interest Coverage 1.94
Cash Conversion 105.8%
Profit Quality 374.25%
Current Ratio 1.22
Quick Ratio 1.22
Altman-Z 2.26
F-Score7
WACC9.03%
ROIC/WACC2.35
Cap/Depr(3y)7.34%
Cap/Depr(5y)7.15%
Cap/Sales(3y)0.05%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)111.56%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%158.62%
EPS Next Y151.26%
EPS Next 2Y70.36%
EPS Next 3Y46.26%
EPS Next 5Y30.08%
Revenue 1Y (TTM)72.46%
Revenue growth 3Y-12.77%
Revenue growth 5Y5.51%
Sales Q2Q%247.49%
Revenue Next Year122.65%
Revenue Next 2Y71.59%
Revenue Next 3Y49.77%
Revenue Next 5Y30.21%
EBIT growth 1Y159.42%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year289.39%
EBIT Next 3Y71.6%
EBIT Next 5Y40.67%
FCF growth 1Y-36.51%
FCF growth 3Y-26.66%
FCF growth 5Y-1.74%
OCF growth 1Y-35.61%
OCF growth 3Y-26.72%
OCF growth 5Y-2.23%