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HARLEY-DAVIDSON INC (HOG) Stock Fundamental Analysis

USA - New York Stock Exchange - NYSE:HOG - US4128221086 - Common Stock

24.49 USD
+0.09 (+0.37%)
Last: 11/28/2025, 7:36:59 PM
24.49 USD
0 (0%)
After Hours: 11/28/2025, 7:36:59 PM
Fundamental Rating

6

Overall HOG gets a fundamental rating of 6 out of 10. We evaluated HOG against 36 industry peers in the Automobiles industry. HOG gets an excellent profitability rating and is at the same time showing great financial health properties. HOG has a bad growth rate and is valued cheaply. With these ratings, HOG could be worth investigating further for value investing!.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

In the past year HOG was profitable.
HOG had a positive operating cash flow in the past year.
Each year in the past 5 years HOG has been profitable.
HOG had a positive operating cash flow in each of the past 5 years.
HOG Yearly Net Income VS EBIT VS OCF VS FCFHOG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M 800M 1B

1.2 Ratios

HOG has a better Return On Assets (4.74%) than 91.67% of its industry peers.
With an excellent Return On Equity value of 14.03%, HOG belongs to the best of the industry, outperforming 97.22% of the companies in the same industry.
With an excellent Return On Invested Capital value of 5.78%, HOG belongs to the best of the industry, outperforming 94.44% of the companies in the same industry.
HOG had an Average Return On Invested Capital over the past 3 years of 6.41%. This is in line with the industry average of 5.83%.
Industry RankSector Rank
ROA 4.74%
ROE 14.03%
ROIC 5.78%
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
HOG Yearly ROA, ROE, ROICHOG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

Looking at the Profit Margin, with a value of 10.74%, HOG belongs to the top of the industry, outperforming 97.22% of the companies in the same industry.
HOG's Profit Margin has improved in the last couple of years.
HOG has a Operating Margin of 11.88%. This is amongst the best in the industry. HOG outperforms 97.22% of its industry peers.
HOG's Operating Margin has declined in the last couple of years.
HOG's Gross Margin of 33.26% is amongst the best of the industry. HOG outperforms 94.44% of its industry peers.
HOG's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 11.88%
PM (TTM) 10.74%
GM 33.26%
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
HOG Yearly Profit, Operating, Gross MarginsHOG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

7

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) below the Cost of Capital (WACC), HOG is destroying value.
Compared to 1 year ago, HOG has less shares outstanding
The number of shares outstanding for HOG has been reduced compared to 5 years ago.
The debt/assets ratio for HOG has remained at the same level compared to a year ago.
HOG Yearly Shares OutstandingHOG Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M
HOG Yearly Total Debt VS Total AssetsHOG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

2.2 Solvency

HOG has an Altman-Z score of 1.96. This is not the best score and indicates that HOG is in the grey zone with still only limited risk for bankruptcy at the moment.
HOG's Altman-Z score of 1.96 is amongst the best of the industry. HOG outperforms 80.56% of its industry peers.
HOG has a debt to FCF ratio of 13.17. This is a negative value and a sign of low solvency as HOG would need 13.17 years to pay back of all of its debts.
HOG has a Debt to FCF ratio of 13.17. This is amongst the best in the industry. HOG outperforms 80.56% of its industry peers.
HOG has a Debt/Equity ratio of 1.07. This is a high value indicating a heavy dependency on external financing.
The Debt to Equity ratio of HOG (1.07) is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 1.07
Debt/FCF 13.17
Altman-Z 1.96
ROIC/WACC0.76
WACC7.62%
HOG Yearly LT Debt VS Equity VS FCFHOG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 1B 2B 3B 4B 5B

2.3 Liquidity

A Current Ratio of 2.51 indicates that HOG has no problem at all paying its short term obligations.
Looking at the Current ratio, with a value of 2.51, HOG belongs to the top of the industry, outperforming 94.44% of the companies in the same industry.
HOG has a Quick Ratio of 2.36. This indicates that HOG is financially healthy and has no problem in meeting its short term obligations.
HOG's Quick ratio of 2.36 is amongst the best of the industry. HOG outperforms 97.22% of its industry peers.
Industry RankSector Rank
Current Ratio 2.51
Quick Ratio 2.36
HOG Yearly Current Assets VS Current LiabilitesHOG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 1B 2B 3B 4B 5B

2

3. Growth

3.1 Past

The earnings per share for HOG have decreased by -7.21% in the last year.
The Earnings Per Share has been growing slightly by 4.52% on average over the past years.
The Revenue for HOG has decreased by -15.99% in the past year. This is quite bad
The Revenue has been decreasing by -0.66% on average over the past years.
EPS 1Y (TTM)-7.21%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%240.66%
Revenue 1Y (TTM)-15.99%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%22.54%

3.2 Future

Based on estimates for the next years, HOG will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.88% on average per year.
The Revenue is expected to decrease by -1.09% on average over the next years.
EPS Next Y24.8%
EPS Next 2Y-11.2%
EPS Next 3Y-2.16%
EPS Next 5Y11.88%
Revenue Next Year-11.54%
Revenue Next 2Y-4.11%
Revenue Next 3Y-2.85%
Revenue Next 5Y-1.09%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
HOG Yearly Revenue VS EstimatesHOG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 2B 4B 6B
HOG Yearly EPS VS EstimatesHOG Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 2 4 6 8

9

4. Valuation

4.1 Price/Earnings Ratio

HOG is valuated cheaply with a Price/Earnings ratio of 5.94.
Compared to the rest of the industry, the Price/Earnings ratio of HOG indicates a rather cheap valuation: HOG is cheaper than 100.00% of the companies listed in the same industry.
HOG is valuated cheaply when we compare the Price/Earnings ratio to 26.31, which is the current average of the S&P500 Index.
A Price/Forward Earnings ratio of 9.33 indicates a reasonable valuation of HOG.
Compared to the rest of the industry, the Price/Forward Earnings ratio of HOG indicates a rather cheap valuation: HOG is cheaper than 83.33% of the companies listed in the same industry.
When comparing the Price/Forward Earnings ratio of HOG to the average of the S&P500 Index (36.59), we can say HOG is valued rather cheaply.
Industry RankSector Rank
PE 5.94
Fwd PE 9.33
HOG Price Earnings VS Forward Price EarningsHOG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

91.67% of the companies in the same industry are more expensive than HOG, based on the Enterprise Value to EBITDA ratio.
Based on the Price/Free Cash Flow ratio, HOG is valued cheaper than 97.22% of the companies in the same industry.
Industry RankSector Rank
P/FCF 7.38
EV/EBITDA 7.75
HOG Per share dataHOG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 10 20 30

4.3 Compensation for Growth

The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
HOG has an outstanding profitability rating, which may justify a higher PE ratio.
HOG's earnings are expected to decrease with -2.16% in the coming years. This may justify a cheaper valuation.
PEG (NY)0.24
PEG (5Y)1.32
EPS Next 2Y-11.2%
EPS Next 3Y-2.16%

5

5. Dividend

5.1 Amount

With a Yearly Dividend Yield of 2.95%, HOG has a reasonable but not impressive dividend return.
HOG's Dividend Yield is rather good when compared to the industry average which is at 3.35. HOG pays more dividend than 86.11% of the companies in the same industry.
HOG's Dividend Yield is a higher than the S&P500 average which is at 2.34.
Industry RankSector Rank
Dividend Yield 2.95%

5.2 History

The dividend of HOG decreases each year by -14.37%.
HOG has been paying a dividend for at least 10 years, so it has a reliable track record.
HOG has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)-14.37%
Div Incr Years4
Div Non Decr Years4
HOG Yearly Dividends per shareHOG Yearly Dividends per shareYearly Dividends per share 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0.5 1 1.5

5.3 Sustainability

17.57% of the earnings are spent on dividend by HOG. This is a low number and sustainable payout ratio.
DP17.57%
EPS Next 2Y-11.2%
EPS Next 3Y-2.16%
HOG Yearly Income VS Free CF VS DividendHOG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M 800M 1B
HOG Dividend Payout.HOG Dividend Payout, showing the Payout Ratio.HOG Dividend Payout.PayoutRetained Earnings

HARLEY-DAVIDSON INC

NYSE:HOG (11/28/2025, 7:36:59 PM)

After market: 24.49 0 (0%)

24.49

+0.09 (+0.37%)

Chartmill FA Rating
GICS IndustryGroupAutomobiles & Components
GICS IndustryAutomobiles
Earnings (Last)11-04 2025-11-04/bmo
Earnings (Next)02-03 2026-02-03/amc
Inst Owners93.32%
Inst Owner Change-3.42%
Ins Owners0.25%
Ins Owner Change-0.74%
Market Cap2.89B
Revenue(TTM)4.66B
Net Income(TTM)501.15M
Analysts70
Price Target29.37 (19.93%)
Short Float %10.29%
Short Ratio7.23
Dividend
Industry RankSector Rank
Dividend Yield 2.95%
Yearly Dividend0.7
Dividend Growth(5Y)-14.37%
DP17.57%
Div Incr Years4
Div Non Decr Years4
Ex-Date09-10 2025-09-10 (0.18)
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)45.64%
Min EPS beat(2)-8.96%
Max EPS beat(2)100.25%
EPS beat(4)2
Avg EPS beat(4)21.85%
Min EPS beat(4)-39.22%
Max EPS beat(4)100.25%
EPS beat(8)6
Avg EPS beat(8)62.38%
EPS beat(12)9
Avg EPS beat(12)77.15%
EPS beat(16)12
Avg EPS beat(16)70.13%
Revenue beat(2)1
Avg Revenue beat(2)-0.17%
Min Revenue beat(2)-6.15%
Max Revenue beat(2)5.81%
Revenue beat(4)1
Avg Revenue beat(4)-3.38%
Min Revenue beat(4)-10.44%
Max Revenue beat(4)5.81%
Revenue beat(8)3
Avg Revenue beat(8)-2.68%
Revenue beat(12)5
Avg Revenue beat(12)0.4%
Revenue beat(16)9
Avg Revenue beat(16)6.74%
PT rev (1m)-1.52%
PT rev (3m)-0.38%
EPS NQ rev (1m)-305.37%
EPS NQ rev (3m)-271.6%
EPS NY rev (1m)-2.33%
EPS NY rev (3m)1.54%
Revenue NQ rev (1m)-14.24%
Revenue NQ rev (3m)-15.44%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-0.61%
Valuation
Industry RankSector Rank
PE 5.94
Fwd PE 9.33
P/S 0.62
P/FCF 7.38
P/OCF 5.26
P/B 0.81
P/tB 0.82
EV/EBITDA 7.75
EPS(TTM)4.12
EY16.82%
EPS(NY)2.63
Fwd EY10.72%
FCF(TTM)3.32
FCFY13.54%
OCF(TTM)4.66
OCFY19.01%
SpS39.48
BVpS30.24
TBVpS29.7
PEG (NY)0.24
PEG (5Y)1.32
Graham Number52.94
Profitability
Industry RankSector Rank
ROA 4.74%
ROE 14.03%
ROCE 7.61%
ROIC 5.78%
ROICexc 7.44%
ROICexgc 7.51%
OM 11.88%
PM (TTM) 10.74%
GM 33.26%
FCFM 8.4%
ROA(3y)5.37%
ROA(5y)4.4%
ROE(3y)20.55%
ROE(5y)17.43%
ROIC(3y)6.41%
ROIC(5y)5.73%
ROICexc(3y)7.68%
ROICexc(5y)7.1%
ROICexgc(3y)7.75%
ROICexgc(5y)7.17%
ROCE(3y)8.44%
ROCE(5y)7.56%
ROICexgc growth 3Y-23.42%
ROICexgc growth 5Y-7.47%
ROICexc growth 3Y-23.38%
ROICexc growth 5Y-7.45%
OM growth 3Y-19.67%
OM growth 5Y-6.04%
PM growth 3Y-10.34%
PM growth 5Y2.13%
GM growth 3Y-0.69%
GM growth 5Y-0.54%
F-Score8
Asset Turnover0.44
Health
Industry RankSector Rank
Debt/Equity 1.07
Debt/FCF 13.17
Debt/EBITDA 5.31
Cap/Depr 94.5%
Cap/Sales 3.39%
Interest Coverage 250
Cash Conversion 76.21%
Profit Quality 78.19%
Current Ratio 2.51
Quick Ratio 2.36
Altman-Z 1.96
F-Score8
WACC7.62%
ROIC/WACC0.76
Cap/Depr(3y)117.79%
Cap/Depr(5y)99.35%
Cap/Sales(3y)3.33%
Cap/Sales(5y)3.09%
Profit Quality(3y)107.15%
Profit Quality(5y)16195.2%
High Growth Momentum
Growth
EPS 1Y (TTM)-7.21%
EPS 3Y-7.45%
EPS 5Y4.52%
EPS Q2Q%240.66%
EPS Next Y24.8%
EPS Next 2Y-11.2%
EPS Next 3Y-2.16%
EPS Next 5Y11.88%
Revenue 1Y (TTM)-15.99%
Revenue growth 3Y-0.94%
Revenue growth 5Y-0.66%
Sales Q2Q%22.54%
Revenue Next Year-11.54%
Revenue Next 2Y-4.11%
Revenue Next 3Y-2.85%
Revenue Next 5Y-1.09%
EBIT growth 1Y-5.86%
EBIT growth 3Y-20.42%
EBIT growth 5Y-6.66%
EBIT Next Year47.42%
EBIT Next 3Y3.96%
EBIT Next 5Y8.89%
FCF growth 1Y-17.49%
FCF growth 3Y0.46%
FCF growth 5Y4.77%
OCF growth 1Y-19.18%
OCF growth 3Y2.92%
OCF growth 5Y4.15%

HARLEY-DAVIDSON INC / HOG FAQ

Can you provide the ChartMill fundamental rating for HARLEY-DAVIDSON INC?

ChartMill assigns a fundamental rating of 7 / 10 to HOG.


What is the valuation status of HARLEY-DAVIDSON INC (HOG) stock?

ChartMill assigns a valuation rating of 9 / 10 to HARLEY-DAVIDSON INC (HOG). This can be considered as Undervalued.


What is the profitability of HOG stock?

HARLEY-DAVIDSON INC (HOG) has a profitability rating of 8 / 10.


Can you provide the financial health for HOG stock?

The financial health rating of HARLEY-DAVIDSON INC (HOG) is 7 / 10.


What is the expected EPS growth for HARLEY-DAVIDSON INC (HOG) stock?

The Earnings per Share (EPS) of HARLEY-DAVIDSON INC (HOG) is expected to grow by 24.8% in the next year.