HARLEY-DAVIDSON INC (HOG) Stock Fundamental Analysis

NYSE:HOG • US4128221086

20.42 USD
+0.72 (+3.65%)
At close: Feb 13, 2026
20.41 USD
-0.01 (-0.05%)
After Hours: 2/13/2026, 8:15:06 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

7

We assign a fundamental rating of 7 out of 10 to HOG. HOG was compared to 35 industry peers in the Automobiles industry. HOG gets an excellent profitability rating and is at the same time showing great financial health properties. A decent growth rate in combination with a cheap valuation! Better keep an eye on HOG. This makes HOG very considerable for value investing!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • HOG had positive earnings in the past year.
  • HOG had a positive operating cash flow in the past year.
  • Each year in the past 5 years HOG has been profitable.
  • HOG had a positive operating cash flow in 4 of the past 5 years.
HOG Yearly Net Income VS EBIT VS OCF VS FCFHOG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 200M 400M 600M 800M 1B

1.2 Ratios

  • HOG's Return On Assets of 4.74% is amongst the best of the industry. HOG outperforms 94.29% of its industry peers.
  • HOG's Return On Equity of 14.03% is amongst the best of the industry. HOG outperforms 97.14% of its industry peers.
  • HOG's Return On Invested Capital of 5.49% is amongst the best of the industry. HOG outperforms 97.14% of its industry peers.
  • HOG had an Average Return On Invested Capital over the past 3 years of 5.08%. This is in line with the industry average of 5.21%.
  • The last Return On Invested Capital (5.49%) for HOG is above the 3 year average (5.08%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 4.74%
ROE 14.03%
ROIC 5.49%
ROA(3y)4.62%
ROA(5y)5.24%
ROE(3y)15.61%
ROE(5y)19.57%
ROIC(3y)5.08%
ROIC(5y)6.23%
HOG Yearly ROA, ROE, ROICHOG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 20 30

1.3 Margins

  • With an excellent Profit Margin value of 10.74%, HOG belongs to the best of the industry, outperforming 97.14% of the companies in the same industry.
  • HOG's Profit Margin has improved in the last couple of years.
  • HOG has a better Operating Margin (11.88%) than 97.14% of its industry peers.
  • HOG's Operating Margin has improved in the last couple of years.
  • The Gross Margin of HOG (33.26%) is better than 91.43% of its industry peers.
  • In the last couple of years the Gross Margin of HOG has declined.
Industry RankSector Rank
OM 11.88%
PM (TTM) 10.74%
GM 33.26%
OM growth 3Y-18.2%
OM growth 5Y20.19%
PM growth 3Y-16.23%
PM growth 5Y198.3%
GM growth 3Y-6.57%
GM growth 5Y-2.23%
HOG Yearly Profit, Operating, Gross MarginsHOG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 20 30

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so HOG is destroying value.
  • HOG has less shares outstanding than it did 1 year ago.
  • HOG has less shares outstanding than it did 5 years ago.
  • The debt/assets ratio for HOG has been reduced compared to a year ago.
HOG Yearly Shares OutstandingHOG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M
HOG Yearly Total Debt VS Total AssetsHOG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2B 4B 6B 8B 10B

2.2 Solvency

  • An Altman-Z score of 1.91 indicates that HOG is not a great score, but indicates only limited risk for bankruptcy at the moment.
  • HOG's Altman-Z score of 1.91 is amongst the best of the industry. HOG outperforms 85.71% of its industry peers.
  • HOG has a debt to FCF ratio of 13.17. This is a negative value and a sign of low solvency as HOG would need 13.17 years to pay back of all of its debts.
  • With an excellent Debt to FCF ratio value of 13.17, HOG belongs to the best of the industry, outperforming 82.86% of the companies in the same industry.
  • A Debt/Equity ratio of 1.07 is on the high side and indicates that HOG has dependencies on debt financing.
  • HOG has a Debt to Equity ratio of 1.07. This is in the lower half of the industry: HOG underperforms 62.86% of its industry peers.
Industry RankSector Rank
Debt/Equity 1.07
Debt/FCF 13.17
Altman-Z 1.91
ROIC/WACC0.77
WACC7.16%
HOG Yearly LT Debt VS Equity VS FCFHOG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 1B 2B 3B 4B 5B

2.3 Liquidity

  • A Current Ratio of 2.51 indicates that HOG has no problem at all paying its short term obligations.
  • The Current ratio of HOG (2.51) is better than 88.57% of its industry peers.
  • A Quick Ratio of 2.36 indicates that HOG has no problem at all paying its short term obligations.
  • HOG has a Quick ratio of 2.36. This is amongst the best in the industry. HOG outperforms 94.29% of its industry peers.
Industry RankSector Rank
Current Ratio 2.51
Quick Ratio 2.36
HOG Yearly Current Assets VS Current LiabilitesHOG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 1B 2B 3B 4B 5B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

4

3. Growth

3.1 Past

  • HOG shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -21.62%.
  • The Earnings Per Share has been growing by 215899.16% on average over the past years. This is a very strong growth
  • Looking at the last year, HOG shows a very negative growth in Revenue. The Revenue has decreased by -13.76% in the last year.
  • Measured over the past years, HOG shows a small growth in Revenue. The Revenue has been growing by 1.99% on average per year.
EPS 1Y (TTM)-21.62%
EPS 3Y-19.32%
EPS 5Y215899.16%
EPS Q2Q%-162.37%
Revenue 1Y (TTM)-13.76%
Revenue growth 3Y-8.06%
Revenue growth 5Y1.99%
Sales Q2Q%-7.12%

3.2 Future

  • Based on estimates for the next years, HOG will show a very strong growth in Earnings Per Share. The EPS will grow by 20.48% on average per year.
  • Based on estimates for the next years, HOG will show a small growth in Revenue. The Revenue will grow by 1.96% on average per year.
EPS Next Y-19.45%
EPS Next 2Y4.52%
EPS Next 3Y24.86%
EPS Next 5Y20.48%
Revenue Next Year1.93%
Revenue Next 2Y2.9%
Revenue Next 3Y1.51%
Revenue Next 5Y1.96%

3.3 Evolution

  • The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
HOG Yearly Revenue VS EstimatesHOG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 1B 2B 3B 4B 5B
HOG Yearly EPS VS EstimatesHOG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2 4 6 8 10

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Find the best growth stocksShow best growing peers

8

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 7.82, which indicates a rather cheap valuation of HOG.
  • 97.14% of the companies in the same industry are more expensive than HOG, based on the Price/Earnings ratio.
  • HOG's Price/Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 27.97.
  • HOG is valuated reasonably with a Price/Forward Earnings ratio of 9.71.
  • Based on the Price/Forward Earnings ratio, HOG is valued cheaply inside the industry as 85.71% of the companies are valued more expensively.
  • Compared to an average S&P500 Price/Forward Earnings ratio of 27.96, HOG is valued rather cheaply.
Industry RankSector Rank
PE 7.82
Fwd PE 9.71
HOG Price Earnings VS Forward Price EarningsHOG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of HOG indicates a rather cheap valuation: HOG is cheaper than 94.29% of the companies listed in the same industry.
  • Based on the Price/Free Cash Flow ratio, HOG is valued cheaply inside the industry as 97.14% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 6.16
EV/EBITDA 6.97
HOG Per share dataHOG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 10 20 30

4.3 Compensation for Growth

  • The excellent profitability rating of HOG may justify a higher PE ratio.
  • HOG's earnings are expected to grow with 24.86% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0
EPS Next 2Y4.52%
EPS Next 3Y24.86%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

6

5. Dividend

5.1 Amount

  • With a Yearly Dividend Yield of 3.50%, HOG has a reasonable but not impressive dividend return.
  • Compared to an average industry Dividend Yield of 0.91, HOG pays a better dividend. On top of this HOG pays more dividend than 91.43% of the companies listed in the same industry.
  • HOG's Dividend Yield is rather good when compared to the S&P500 average which is at 1.79.
Industry RankSector Rank
Dividend Yield 3.5%

5.2 History

  • The dividend of HOG decreases each year by -14.37%.
  • HOG has been paying a dividend for at least 10 years, so it has a reliable track record.
  • HOG has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)-14.37%
Div Incr Years4
Div Non Decr Years4
HOG Yearly Dividends per shareHOG Yearly Dividends per shareYearly Dividends per share 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0.5 1 1.5

5.3 Sustainability

  • 17.57% of the earnings are spent on dividend by HOG. This is a low number and sustainable payout ratio.
DP17.57%
EPS Next 2Y4.52%
EPS Next 3Y24.86%
HOG Yearly Income VS Free CF VS DividendHOG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 200M 400M 600M 800M 1B
HOG Dividend Payout.HOG Dividend Payout, showing the Payout Ratio.HOG Dividend Payout.PayoutRetained Earnings

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Find the best dividend stocksShow peers with best dividend

HARLEY-DAVIDSON INC

NYSE:HOG (2/13/2026, 8:15:06 PM)

After market: 20.41 -0.01 (-0.05%)

20.42

+0.72 (+3.65%)

Chartmill FA Rating
GICS IndustryGroupAutomobiles & Components
GICS IndustryAutomobiles
Earnings (Last)02-10
Earnings (Next)04-29
Inst Owners94.63%
Inst Owner Change-1.93%
Ins Owners0.23%
Ins Owner Change-0.88%
Market Cap2.41B
Revenue(TTM)4.47B
Net Income(TTM)501.15M
Analysts69.52
Price Target27.04 (32.42%)
Short Float %13.58%
Short Ratio5.64
Dividend
Industry RankSector Rank
Dividend Yield 3.5%
Yearly Dividend0.7
Dividend Growth(5Y)-14.37%
DP17.57%
Div Incr Years4
Div Non Decr Years4
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)45.64%
Min EPS beat(2)-8.96%
Max EPS beat(2)100.25%
EPS beat(4)2
Avg EPS beat(4)21.85%
Min EPS beat(4)-39.22%
Max EPS beat(4)100.25%
EPS beat(8)6
Avg EPS beat(8)62.38%
EPS beat(12)9
Avg EPS beat(12)77.15%
EPS beat(16)12
Avg EPS beat(16)70.13%
Revenue beat(2)1
Avg Revenue beat(2)-0.17%
Min Revenue beat(2)-6.15%
Max Revenue beat(2)5.81%
Revenue beat(4)1
Avg Revenue beat(4)-3.38%
Min Revenue beat(4)-10.44%
Max Revenue beat(4)5.81%
Revenue beat(8)3
Avg Revenue beat(8)-2.68%
Revenue beat(12)5
Avg Revenue beat(12)0.4%
Revenue beat(16)9
Avg Revenue beat(16)6.74%
PT rev (1m)-3.63%
PT rev (3m)-8.97%
EPS NQ rev (1m)-0.09%
EPS NQ rev (3m)-122.76%
EPS NY rev (1m)0%
EPS NY rev (3m)1.68%
Revenue NQ rev (1m)-0.53%
Revenue NQ rev (3m)-7.38%
Revenue NY rev (1m)-0.05%
Revenue NY rev (3m)-0.27%
Valuation
Industry RankSector Rank
PE 7.82
Fwd PE 9.71
P/S 0.52
P/FCF 6.16
P/OCF 4.39
P/B 0.68
P/tB 0.69
EV/EBITDA 6.97
EPS(TTM)2.61
EY12.78%
EPS(NY)2.1
Fwd EY10.3%
FCF(TTM)3.32
FCFY16.24%
OCF(TTM)4.66
OCFY22.8%
SpS39.48
BVpS30.24
TBVpS29.7
PEG (NY)N/A
PEG (5Y)0
Graham Number42.14
Profitability
Industry RankSector Rank
ROA 4.74%
ROE 14.03%
ROCE 7.61%
ROIC 5.49%
ROICexc 7.06%
ROICexgc 7.13%
OM 11.88%
PM (TTM) 10.74%
GM 33.26%
FCFM 8.4%
ROA(3y)4.62%
ROA(5y)5.24%
ROE(3y)15.61%
ROE(5y)19.57%
ROIC(3y)5.08%
ROIC(5y)6.23%
ROICexc(3y)7.66%
ROICexc(5y)8.54%
ROICexgc(3y)7.69%
ROICexgc(5y)8.61%
ROCE(3y)7.03%
ROCE(5y)8.65%
ROICexgc growth 3Y3.26%
ROICexgc growth 5Y41.44%
ROICexc growth 3Y3.59%
ROICexc growth 5Y41.81%
OM growth 3Y-18.2%
OM growth 5Y20.19%
PM growth 3Y-16.23%
PM growth 5Y198.3%
GM growth 3Y-6.57%
GM growth 5Y-2.23%
F-Score6
Asset Turnover0.44
Health
Industry RankSector Rank
Debt/Equity 1.07
Debt/FCF 13.17
Debt/EBITDA 5.31
Cap/Depr 94.5%
Cap/Sales 3.39%
Interest Coverage 250
Cash Conversion 76.21%
Profit Quality 78.19%
Current Ratio 2.51
Quick Ratio 2.36
Altman-Z 1.91
F-Score6
WACC7.16%
ROIC/WACC0.77
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-21.62%
EPS 3Y-19.32%
EPS 5Y215899.16%
EPS Q2Q%-162.37%
EPS Next Y-19.45%
EPS Next 2Y4.52%
EPS Next 3Y24.86%
EPS Next 5Y20.48%
Revenue 1Y (TTM)-13.76%
Revenue growth 3Y-8.06%
Revenue growth 5Y1.99%
Sales Q2Q%-7.12%
Revenue Next Year1.93%
Revenue Next 2Y2.9%
Revenue Next 3Y1.51%
Revenue Next 5Y1.96%
EBIT growth 1Y-5.86%
EBIT growth 3Y-24.79%
EBIT growth 5Y22.58%
EBIT Next Year-31.06%
EBIT Next 3Y6.28%
EBIT Next 5Y6.31%
FCF growth 1Y-49.1%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-43.8%
OCF growth 3YN/A
OCF growth 5YN/A

HARLEY-DAVIDSON INC / HOG FAQ

Can you provide the ChartMill fundamental rating for HARLEY-DAVIDSON INC?

ChartMill assigns a fundamental rating of 7 / 10 to HOG.


What is the valuation status for HOG stock?

ChartMill assigns a valuation rating of 8 / 10 to HARLEY-DAVIDSON INC (HOG). This can be considered as Undervalued.


What is the profitability of HOG stock?

HARLEY-DAVIDSON INC (HOG) has a profitability rating of 8 / 10.


How financially healthy is HARLEY-DAVIDSON INC?

The financial health rating of HARLEY-DAVIDSON INC (HOG) is 7 / 10.


How sustainable is the dividend of HARLEY-DAVIDSON INC (HOG) stock?

The dividend rating of HARLEY-DAVIDSON INC (HOG) is 6 / 10 and the dividend payout ratio is 17.57%.