15.83 USD
+0.19 (+1.21%)
15.76 USD
-0.07 (-0.44%)
Taking everything into account, FTLF scores 6 out of 10 in our fundamental rating. FTLF was compared to 36 industry peers in the Personal Care Products industry. While FTLF belongs to the best of the industry regarding profitability, there are some minor concerns on its financial health. FTLF is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!
1. Profitability
1.1 Basic Checks
- FTLF had positive earnings in the past year.
- FTLF had a positive operating cash flow in the past year.
- In the past 5 years FTLF has always been profitable.
- In the past 5 years FTLF always reported a positive cash flow from operatings.
1.2 Ratios
- Looking at the Return On Assets, with a value of 6.14%, FTLF is in the better half of the industry, outperforming 69.44% of the companies in the same industry.
- Looking at the Return On Equity, with a value of 16.13%, FTLF belongs to the top of the industry, outperforming 83.33% of the companies in the same industry.
- FTLF has a better Return On Invested Capital (11.45%) than 80.56% of its industry peers.
- FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 11.85%.
- The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROIC | 11.45% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
1.3 Margins
- Looking at the Profit Margin, with a value of 9.57%, FTLF belongs to the top of the industry, outperforming 88.89% of the companies in the same industry.
- FTLF's Profit Margin has been stable in the last couple of years.
- FTLF's Operating Margin of 17.80% is amongst the best of the industry. FTLF outperforms 86.11% of its industry peers.
- In the last couple of years the Operating Margin of FTLF has grown nicely.
- FTLF's Gross Margin of 40.71% is on the low side compared to the rest of the industry. FTLF is outperformed by 69.44% of its industry peers.
- In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% |
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
2. Health
2.1 Basic Checks
- FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
- Compared to 5 years ago, FTLF has more shares outstanding
- Compared to 1 year ago, FTLF has an improved debt to assets ratio.
2.2 Solvency
- An Altman-Z score of 2.51 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
- FTLF's Altman-Z score of 2.51 is in line compared to the rest of the industry. FTLF outperforms 52.78% of its industry peers.
- FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
- The Debt to FCF ratio of FTLF (5.72) is better than 72.22% of its industry peers.
- A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
- FTLF has a Debt to Equity ratio (0.92) which is comparable to the rest of the industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Altman-Z | 2.51 |
ROIC/WACC1.33
WACC8.61%
2.3 Liquidity
- FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
- FTLF's Current ratio of 1.13 is on the low side compared to the rest of the industry. FTLF is outperformed by 69.44% of its industry peers.
- A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
- Looking at the Quick ratio, with a value of 0.46, FTLF is doing worse than 83.33% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 |
3. Growth
3.1 Past
- FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
- FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
- Looking at the last year, FTLF shows a quite strong growth in Revenue. The Revenue has grown by 12.44% in the last year.
- FTLF shows a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 27.02% yearly.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
3.2 Future
- Based on estimates for the next years, FTLF will show a quite strong growth in Earnings Per Share. The EPS will grow by 13.58% on average per year.
- FTLF is expected to show a strong growth in Revenue. In the coming years, the Revenue will grow by 28.78% yearly.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
3.3 Evolution
- Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
- The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
4. Valuation
4.1 Price/Earnings Ratio
- FTLF is valuated rather expensively with a Price/Earnings ratio of 21.11.
- Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than 63.89% of the companies in the same industry.
- The average S&P500 Price/Earnings ratio is at 27.38. FTLF is valued slightly cheaper when compared to this.
- FTLF is valuated reasonably with a Price/Forward Earnings ratio of 11.37.
- Based on the Price/Forward Earnings ratio, FTLF is valued cheaper than 80.56% of the companies in the same industry.
- The average S&P500 Price/Forward Earnings ratio is at 24.29. FTLF is valued rather cheaply when compared to this.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.11 | ||
| Fwd PE | 11.37 |
4.2 Price Multiples
- FTLF's Enterprise Value to EBITDA is on the same level as the industry average.
- FTLF's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 77.78% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 18.31 | ||
| EV/EBITDA | 14.56 |
4.3 Compensation for Growth
- The excellent profitability rating of FTLF may justify a higher PE ratio.
- FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.85
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
5. Dividend
5.1 Amount
- FTLF does not give a dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
15.83
+0.19 (+1.21%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.93%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change0%
Market Cap148.64M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (48.2%)
Short Float %0.96%
Short Ratio5.42
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.11 | ||
| Fwd PE | 11.37 | ||
| P/S | 2.11 | ||
| P/FCF | 18.31 | ||
| P/OCF | 18.23 | ||
| P/B | 3.55 | ||
| P/tB | N/A | ||
| EV/EBITDA | 14.56 |
EPS(TTM)0.75
EY4.74%
EPS(NY)1.39
Fwd EY8.8%
FCF(TTM)0.86
FCFY5.46%
OCF(TTM)0.87
OCFY5.49%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.85
Graham Number8.68
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROCE | 16.32% | ||
| ROIC | 11.45% | ||
| ROICexc | 11.96% | ||
| ROICexgc | 112.69% | ||
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% | ||
| FCFM | 11.5% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Debt/EBITDA | 3.01 | ||
| Cap/Depr | 19.79% | ||
| Cap/Sales | 0.05% | ||
| Interest Coverage | 9.18 | ||
| Cash Conversion | 63.97% | ||
| Profit Quality | 120.16% | ||
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 | ||
| Altman-Z | 2.51 |
F-Score3
WACC8.61%
ROIC/WACC1.33
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%
FITLIFE BRANDS INC / FTLF FAQ
What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?
ChartMill assigns a fundamental rating of 6 / 10 to FTLF.
What is the valuation status for FTLF stock?
ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.
How profitable is FITLIFE BRANDS INC (FTLF) stock?
FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.
What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?
The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.11 and the Price/Book (PB) ratio is 3.55.
What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?
The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.