16.32 USD
+0.42 (+2.64%)
Last: Feb 2, 2026, 01:20 PM
Overall FTLF gets a fundamental rating of 6 out of 10. We evaluated FTLF against 37 industry peers in the Personal Care Products industry. While FTLF belongs to the best of the industry regarding profitability, there are some minor concerns on its financial health. FTLF is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!
1. Profitability
1.1 Basic Checks
- FTLF had positive earnings in the past year.
- FTLF had a positive operating cash flow in the past year.
- FTLF had positive earnings in each of the past 5 years.
- In the past 5 years FTLF always reported a positive cash flow from operatings.
1.2 Ratios
- Looking at the Return On Assets, with a value of 6.14%, FTLF is in the better half of the industry, outperforming 70.27% of the companies in the same industry.
- FTLF has a better Return On Equity (16.13%) than 83.78% of its industry peers.
- FTLF has a Return On Invested Capital of 11.45%. This is amongst the best in the industry. FTLF outperforms 81.08% of its industry peers.
- Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 11.85%.
- The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROIC | 11.45% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
1.3 Margins
- With an excellent Profit Margin value of 9.57%, FTLF belongs to the best of the industry, outperforming 89.19% of the companies in the same industry.
- FTLF's Profit Margin has been stable in the last couple of years.
- FTLF's Operating Margin of 17.80% is amongst the best of the industry. FTLF outperforms 86.49% of its industry peers.
- FTLF's Operating Margin has improved in the last couple of years.
- The Gross Margin of FTLF (40.71%) is worse than 67.57% of its industry peers.
- In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% |
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
2. Health
2.1 Basic Checks
- FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- FTLF has about the same amout of shares outstanding than it did 1 year ago.
- FTLF has more shares outstanding than it did 5 years ago.
- FTLF has a better debt/assets ratio than last year.
2.2 Solvency
- An Altman-Z score of 2.51 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
- FTLF has a Altman-Z score of 2.51. This is comparable to the rest of the industry: FTLF outperforms 56.76% of its industry peers.
- The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
- Looking at the Debt to FCF ratio, with a value of 5.72, FTLF is in the better half of the industry, outperforming 72.97% of the companies in the same industry.
- FTLF has a Debt/Equity ratio of 0.92. This is a neutral value indicating FTLF is somewhat dependend on debt financing.
- Looking at the Debt to Equity ratio, with a value of 0.92, FTLF is in line with its industry, outperforming 40.54% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Altman-Z | 2.51 |
ROIC/WACC1.33
WACC8.63%
2.3 Liquidity
- FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
- With a Current ratio value of 1.13, FTLF is not doing good in the industry: 70.27% of the companies in the same industry are doing better.
- FTLF has a Quick Ratio of 1.13. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
- Looking at the Quick ratio, with a value of 0.46, FTLF is doing worse than 83.78% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 |
3. Growth
3.1 Past
- FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
- FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
- Looking at the last year, FTLF shows a quite strong growth in Revenue. The Revenue has grown by 12.44% in the last year.
- FTLF shows a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 27.02% yearly.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
3.2 Future
- FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
- FTLF is expected to show a strong growth in Revenue. In the coming years, the Revenue will grow by 28.78% yearly.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
3.3 Evolution
- Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
4. Valuation
4.1 Price/Earnings Ratio
- A Price/Earnings ratio of 21.76 indicates a rather expensive valuation of FTLF.
- Compared to the rest of the industry, the Price/Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 64.86% of the companies listed in the same industry.
- Compared to an average S&P500 Price/Earnings ratio of 28.32, FTLF is valued a bit cheaper.
- A Price/Forward Earnings ratio of 11.72 indicates a reasonable valuation of FTLF.
- 81.08% of the companies in the same industry are more expensive than FTLF, based on the Price/Forward Earnings ratio.
- FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 25.57, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.76 | ||
| Fwd PE | 11.72 |
4.2 Price Multiples
- FTLF's Enterprise Value to EBITDA is on the same level as the industry average.
- Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than the industry average as 78.38% of the companies are valued more expensively.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 18.88 | ||
| EV/EBITDA | 14.61 |
4.3 Compensation for Growth
- The excellent profitability rating of FTLF may justify a higher PE ratio.
- FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.88
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
5. Dividend
5.1 Amount
- FTLF does not give a dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
FITLIFE BRANDS INC / FTLF FAQ
What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?
ChartMill assigns a fundamental rating of 6 / 10 to FTLF.
What is the valuation status for FTLF stock?
ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.
How profitable is FITLIFE BRANDS INC (FTLF) stock?
FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.
What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?
The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.76 and the Price/Book (PB) ratio is 3.66.
What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?
The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.