FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF • US33817P4054

14.23 USD
+0.11 (+0.78%)
Last: Feb 13, 2026, 08:12 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

6

FTLF gets a fundamental rating of 6 out of 10. The analysis compared the fundamentals against 36 industry peers in the Personal Care Products industry. While FTLF has a great profitability rating, there are some minor concerns on its financial health. FTLF is not priced too expensively while it is growing strongly. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • FTLF had positive earnings in the past year.
  • FTLF had a positive operating cash flow in the past year.
  • Each year in the past 5 years FTLF has been profitable.
  • In the past 5 years FTLF always reported a positive cash flow from operatings.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • With a decent Return On Assets value of 6.14%, FTLF is doing good in the industry, outperforming 69.44% of the companies in the same industry.
  • FTLF has a Return On Equity of 16.13%. This is amongst the best in the industry. FTLF outperforms 83.33% of its industry peers.
  • Looking at the Return On Invested Capital, with a value of 11.45%, FTLF belongs to the top of the industry, outperforming 80.56% of the companies in the same industry.
  • The Average Return On Invested Capital over the past 3 years for FTLF is significantly above the industry average of 11.63%.
  • The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • With an excellent Profit Margin value of 9.57%, FTLF belongs to the best of the industry, outperforming 88.89% of the companies in the same industry.
  • In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
  • The Operating Margin of FTLF (17.80%) is better than 86.11% of its industry peers.
  • FTLF's Operating Margin has improved in the last couple of years.
  • Looking at the Gross Margin, with a value of 40.71%, FTLF is doing worse than 69.44% of the companies in the same industry.
  • FTLF's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

More info and screens

ROAROEROICOperating and Profit MarginShow most profitable peers

4

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), FTLF is creating value.
  • FTLF has about the same amout of shares outstanding than it did 1 year ago.
  • Compared to 5 years ago, FTLF has more shares outstanding
  • The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • FTLF has an Altman-Z score of 2.37. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
  • FTLF has a Altman-Z score (2.37) which is in line with its industry peers.
  • The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
  • Looking at the Debt to FCF ratio, with a value of 5.72, FTLF is in the better half of the industry, outperforming 66.67% of the companies in the same industry.
  • A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
  • FTLF has a Debt to Equity ratio of 0.92. This is comparable to the rest of the industry: FTLF outperforms 41.67% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.37
ROIC/WACC1.36
WACC8.41%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
  • FTLF has a Current ratio of 1.13. This is in the lower half of the industry: FTLF underperforms 69.44% of its industry peers.
  • A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
  • With a Quick ratio value of 0.46, FTLF is not doing good in the industry: 83.33% of the companies in the same industry are doing better.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

More info and screens

WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. Growth

3.1 Past

  • FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
  • The Earnings Per Share has been growing by 24.79% on average over the past years. This is a very strong growth
  • FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.44%.
  • The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
  • The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

More info and screens

Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 18.97, which indicates a rather expensive current valuation of FTLF.
  • Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than 69.44% of the companies in the same industry.
  • Compared to an average S&P500 Price/Earnings ratio of 26.68, FTLF is valued a bit cheaper.
  • Based on the Price/Forward Earnings ratio of 10.22, the valuation of FTLF can be described as reasonable.
  • Based on the Price/Forward Earnings ratio, FTLF is valued cheaply inside the industry as 80.56% of the companies are valued more expensively.
  • FTLF's Price/Forward Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 28.06.
Industry RankSector Rank
PE 18.97
Fwd PE 10.22
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of FTLF is on the same level as its industry peers.
  • Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than 75.00% of the companies in the same industry.
Industry RankSector Rank
P/FCF 16.46
EV/EBITDA 13.38
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
  • FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.77
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

FITLIFE BRANDS INC

NASDAQ:FTLF (2/13/2026, 8:12:23 PM)

14.23

+0.11 (+0.78%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13
Earnings (Next)03-25
Inst Owners57.93%
Inst Owner Change-84.86%
Ins Owners14.45%
Ins Owner Change0%
Market Cap133.62M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (64.86%)
Short Float %0.71%
Short Ratio4.28
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
Industry RankSector Rank
PE 18.97
Fwd PE 10.22
P/S 1.89
P/FCF 16.46
P/OCF 16.39
P/B 3.19
P/tB N/A
EV/EBITDA 13.38
EPS(TTM)0.75
EY5.27%
EPS(NY)1.39
Fwd EY9.78%
FCF(TTM)0.86
FCFY6.08%
OCF(TTM)0.87
OCFY6.1%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.77
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.37
F-Score3
WACC8.41%
ROIC/WACC1.36
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 18.97 and the Price/Book (PB) ratio is 3.19.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.