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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:FTLF - US33817P4054 - Common Stock

16.48 USD
-0.13 (-0.78%)
Last: 1/22/2026, 8:00:00 PM
Fundamental Rating

6

FTLF gets a fundamental rating of 6 out of 10. The analysis compared the fundamentals against 36 industry peers in the Personal Care Products industry. While FTLF has a great profitability rating, there are some minor concerns on its financial health. FTLF is growing strongly while it is still valued neutral. This is a good combination!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • In the past year FTLF was profitable.
  • In the past year FTLF had a positive cash flow from operations.
  • Each year in the past 5 years FTLF has been profitable.
  • FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • FTLF has a Return On Assets of 6.14%. This is in the better half of the industry: FTLF outperforms 69.44% of its industry peers.
  • FTLF has a better Return On Equity (16.13%) than 83.33% of its industry peers.
  • Looking at the Return On Invested Capital, with a value of 11.45%, FTLF belongs to the top of the industry, outperforming 80.56% of the companies in the same industry.
  • Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 11.85%.
  • The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • FTLF's Profit Margin of 9.57% is amongst the best of the industry. FTLF outperforms 88.89% of its industry peers.
  • In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
  • With an excellent Operating Margin value of 17.80%, FTLF belongs to the best of the industry, outperforming 86.11% of the companies in the same industry.
  • In the last couple of years the Operating Margin of FTLF has grown nicely.
  • FTLF has a worse Gross Margin (40.71%) than 69.44% of its industry peers.
  • In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

4

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
  • The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
  • FTLF has more shares outstanding than it did 5 years ago.
  • FTLF has a better debt/assets ratio than last year.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • An Altman-Z score of 2.56 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
  • FTLF has a Altman-Z score of 2.56. This is comparable to the rest of the industry: FTLF outperforms 52.78% of its industry peers.
  • FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
  • FTLF's Debt to FCF ratio of 5.72 is fine compared to the rest of the industry. FTLF outperforms 72.22% of its industry peers.
  • A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
  • With a Debt to Equity ratio value of 0.92, FTLF perfoms like the industry average, outperforming 41.67% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.56
ROIC/WACC1.33
WACC8.64%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
  • FTLF has a worse Current ratio (1.13) than 69.44% of its industry peers.
  • A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
  • FTLF has a Quick ratio of 0.46. This is amonst the worse of the industry: FTLF underperforms 83.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

8

3. Growth

3.1 Past

  • The earnings per share for FTLF have decreased strongly by -19.59% in the last year.
  • FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
  • FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.44%.
  • Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
  • The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

5

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 21.97 indicates a rather expensive valuation of FTLF.
  • Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than 63.89% of the companies in the same industry.
  • The average S&P500 Price/Earnings ratio is at 27.32. FTLF is around the same levels.
  • FTLF is valuated reasonably with a Price/Forward Earnings ratio of 11.84.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of FTLF indicates a rather cheap valuation: FTLF is cheaper than 80.56% of the companies listed in the same industry.
  • When comparing the Price/Forward Earnings ratio of FTLF to the average of the S&P500 Index (24.32), we can say FTLF is valued rather cheaply.
Industry RankSector Rank
PE 21.97
Fwd PE 11.84
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of FTLF is on the same level as its industry peers.
  • Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than 75.00% of the companies in the same industry.
Industry RankSector Rank
P/FCF 19.06
EV/EBITDA 15.04
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
  • FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.89
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

  • No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield 0%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 5 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.97 and the Price/Book (PB) ratio is 3.69.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.