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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - NASDAQ:FTLF - US33817P4054 - Common Stock

19.23 USD
-0.57 (-2.88%)
Last: 10/29/2025, 8:00:01 PM
19.23 USD
0 (0%)
After Hours: 10/29/2025, 8:00:01 PM
Fundamental Rating

6

FTLF gets a fundamental rating of 6 out of 10. The analysis compared the fundamentals against 34 industry peers in the Personal Care Products industry. FTLF has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. FTLF is not priced too expensively while it is growing strongly. Keep and eye on this one! These ratings would make FTLF suitable for growth and quality investing!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

In the past year FTLF was profitable.
In the past year FTLF had a positive cash flow from operations.
Each year in the past 5 years FTLF has been profitable.
In the past 5 years FTLF always reported a positive cash flow from operatings.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

FTLF's Return On Assets of 12.67% is amongst the best of the industry. FTLF outperforms 88.24% of its industry peers.
With an excellent Return On Equity value of 19.47%, FTLF belongs to the best of the industry, outperforming 88.24% of the companies in the same industry.
FTLF has a Return On Invested Capital of 19.21%. This is amongst the best in the industry. FTLF outperforms 85.29% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 12.77%.
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROIC 19.21%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

FTLF's Profit Margin of 12.63% is amongst the best of the industry. FTLF outperforms 94.12% of its industry peers.
In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
FTLF's Operating Margin of 20.08% is amongst the best of the industry. FTLF outperforms 97.06% of its industry peers.
FTLF's Operating Margin has improved in the last couple of years.
With a Gross Margin value of 42.81%, FTLF is not doing good in the industry: 73.53% of the companies in the same industry are doing better.
In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

7

2. Health

2.1 Basic Checks

FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
Compared to 1 year ago, FTLF has about the same amount of shares outstanding.
Compared to 5 years ago, FTLF has more shares outstanding
The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

An Altman-Z score of 7.14 indicates that FTLF is not in any danger for bankruptcy at the moment.
FTLF has a Altman-Z score of 7.14. This is amongst the best in the industry. FTLF outperforms 91.18% of its industry peers.
The Debt to FCF ratio of FTLF is 1.67, which is an excellent value as it means it would take FTLF, only 1.67 years of fcf income to pay off all of its debts.
FTLF's Debt to FCF ratio of 1.67 is amongst the best of the industry. FTLF outperforms 85.29% of its industry peers.
A Debt/Equity ratio of 0.15 indicates that FTLF is not too dependend on debt financing.
FTLF's Debt to Equity ratio of 0.15 is in line compared to the rest of the industry. FTLF outperforms 58.82% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Altman-Z 7.14
ROIC/WACC2.28
WACC8.43%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

A Current Ratio of 1.71 indicates that FTLF should not have too much problems paying its short term obligations.
FTLF's Current ratio of 1.71 is on the low side compared to the rest of the industry. FTLF is outperformed by 61.76% of its industry peers.
A Quick Ratio of 0.81 indicates that FTLF may have some problems paying its short term obligations.
The Quick ratio of FTLF (0.81) is worse than 70.59% of its industry peers.
The current and quick ratio evaluation for FTLF is rather negative, while it does have excellent solvency and profitability. These ratios do not necessarly indicate liquidity issues and need to be evaluated against the specifics of the business.
Industry RankSector Rank
Current Ratio 1.71
Quick Ratio 0.81
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

7

3. Growth

3.1 Past

FTLF shows a slight negative growth in Earnings Per Share. In the last year, the EPS has decreased by -0.94%.
Measured over the past years, FTLF shows a very strong growth in Earnings Per Share. The EPS has been growing by 24.79% on average per year.
The Revenue has been growing slightly by 3.91% in the past year.
The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%

3.2 Future

FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5 2

4

4. Valuation

4.1 Price/Earnings Ratio

FTLF is valuated rather expensively with a Price/Earnings ratio of 22.89.
FTLF's Price/Earnings ratio is in line with the industry average.
FTLF's Price/Earnings ratio indicates a similar valuation than the S&P500 average which is at 26.76.
A Price/Forward Earnings ratio of 11.89 indicates a reasonable valuation of FTLF.
Based on the Price/Forward Earnings ratio, FTLF is valued a bit cheaper than 79.41% of the companies in the same industry.
FTLF is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 22.63, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 22.89
Fwd PE 11.89
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

FTLF's Enterprise Value to EBITDA ratio is in line with the industry average.
FTLF's Price/Free Cash Flow ratio is in line with the industry average.
Industry RankSector Rank
P/FCF 27.81
EV/EBITDA 15.44
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 2 4 6

4.3 Compensation for Growth

FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.92
EPS Next 2Y6.7%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

FTLF does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (10/29/2025, 8:00:01 PM)

After market: 19.23 0 (0%)

19.23

-0.57 (-2.88%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)08-14 2025-08-14/bmo
Earnings (Next)11-12 2025-11-12
Inst Owners57.55%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change0%
Market Cap180.57M
Revenue(TTM)63.05M
Net Income(TTM)7.96M
Analysts82.5
Price Target23.46 (22%)
Short Float %0.82%
Short Ratio4.34
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-9.56%
Min EPS beat(2)-19.97%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-12.82%
Min EPS beat(4)-19.97%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-1.32%
Min Revenue beat(2)-1.69%
Max Revenue beat(2)-0.94%
Revenue beat(4)0
Avg Revenue beat(4)-2.95%
Min Revenue beat(4)-7.57%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)12.2%
EPS NQ rev (1m)0%
EPS NQ rev (3m)8%
EPS NY rev (1m)0%
EPS NY rev (3m)-4.08%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)41.1%
Revenue NY rev (1m)0%
Revenue NY rev (3m)28.29%
Valuation
Industry RankSector Rank
PE 22.89
Fwd PE 11.89
P/S 2.86
P/FCF 27.81
P/OCF 27.68
P/B 4.41
P/tB 118.95
EV/EBITDA 15.44
EPS(TTM)0.84
EY4.37%
EPS(NY)1.62
Fwd EY8.41%
FCF(TTM)0.69
FCFY3.6%
OCF(TTM)0.69
OCFY3.61%
SpS6.71
BVpS4.36
TBVpS0.16
PEG (NY)N/A
PEG (5Y)0.92
Graham Number9.08
Profitability
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROCE 25.39%
ROIC 19.21%
ROICexc 19.21%
ROICexgc 91.43%
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
FCFM 10.3%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score5
Asset Turnover1
Health
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Debt/EBITDA 0.5
Cap/Depr 35.8%
Cap/Sales 0.05%
Interest Coverage 11.96
Cash Conversion 51.18%
Profit Quality 81.53%
Current Ratio 1.71
Quick Ratio 0.81
Altman-Z 7.14
F-Score5
WACC8.43%
ROIC/WACC2.28
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y8.72%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.68%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y85.97%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y83.95%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a valuation rating of 4 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


Can you provide the profitability details for FITLIFE BRANDS INC?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


Can you provide the expected EPS growth for FTLF stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -32.48% in the next year.


Is the dividend of FITLIFE BRANDS INC sustainable?

The dividend rating of FITLIFE BRANDS INC (FTLF) is 0 / 10 and the dividend payout ratio is 0%.