15.85 USD
-0.51 (-3.12%)
Last: Feb 3, 2026, 08:19 PM
FTLF gets a fundamental rating of 6 out of 10. The analysis compared the fundamentals against 37 industry peers in the Personal Care Products industry. FTLF scores excellent on profitability, but there are some minor concerns on its financial health. FTLF is not overvalued while it is showing excellent growth. This is an interesting combination.
1. Profitability
1.1 Basic Checks
- FTLF had positive earnings in the past year.
- In the past year FTLF had a positive cash flow from operations.
- Each year in the past 5 years FTLF has been profitable.
- In the past 5 years FTLF always reported a positive cash flow from operatings.
1.2 Ratios
- With a decent Return On Assets value of 6.14%, FTLF is doing good in the industry, outperforming 70.27% of the companies in the same industry.
- FTLF has a better Return On Equity (16.13%) than 83.78% of its industry peers.
- Looking at the Return On Invested Capital, with a value of 11.45%, FTLF belongs to the top of the industry, outperforming 81.08% of the companies in the same industry.
- Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 11.85%.
- The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROIC | 11.45% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
1.3 Margins
- With an excellent Profit Margin value of 9.57%, FTLF belongs to the best of the industry, outperforming 89.19% of the companies in the same industry.
- FTLF's Profit Margin has been stable in the last couple of years.
- FTLF has a better Operating Margin (17.80%) than 86.49% of its industry peers.
- In the last couple of years the Operating Margin of FTLF has grown nicely.
- FTLF has a Gross Margin of 40.71%. This is in the lower half of the industry: FTLF underperforms 67.57% of its industry peers.
- In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% |
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
2. Health
2.1 Basic Checks
- The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
- The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
- The number of shares outstanding for FTLF has been increased compared to 5 years ago.
- Compared to 1 year ago, FTLF has an improved debt to assets ratio.
2.2 Solvency
- An Altman-Z score of 2.51 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
- FTLF has a Altman-Z score of 2.51. This is comparable to the rest of the industry: FTLF outperforms 56.76% of its industry peers.
- FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
- FTLF has a Debt to FCF ratio of 5.72. This is in the better half of the industry: FTLF outperforms 72.97% of its industry peers.
- A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
- FTLF has a Debt to Equity ratio (0.92) which is in line with its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Altman-Z | 2.51 |
ROIC/WACC1.32
WACC8.66%
2.3 Liquidity
- A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
- FTLF has a Current ratio of 1.13. This is in the lower half of the industry: FTLF underperforms 70.27% of its industry peers.
- A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
- FTLF has a worse Quick ratio (0.46) than 83.78% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 |
3. Growth
3.1 Past
- FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
- Measured over the past years, FTLF shows a very strong growth in Earnings Per Share. The EPS has been growing by 24.79% on average per year.
- FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.44%.
- FTLF shows a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 27.02% yearly.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
3.2 Future
- FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
- The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
3.3 Evolution
- The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
4. Valuation
4.1 Price/Earnings Ratio
- A Price/Earnings ratio of 21.13 indicates a rather expensive valuation of FTLF.
- Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than the industry average as 64.86% of the companies are valued more expensively.
- FTLF is valuated rather cheaply when we compare the Price/Earnings ratio to 28.18, which is the current average of the S&P500 Index.
- A Price/Forward Earnings ratio of 11.38 indicates a reasonable valuation of FTLF.
- Compared to the rest of the industry, the Price/Forward Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 78.38% of the companies listed in the same industry.
- FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 25.51, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.13 | ||
| Fwd PE | 11.38 |
4.2 Price Multiples
- FTLF's Enterprise Value to EBITDA is on the same level as the industry average.
- FTLF's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 78.38% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 18.33 | ||
| EV/EBITDA | 14.57 |
4.3 Compensation for Growth
- The excellent profitability rating of FTLF may justify a higher PE ratio.
- FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.85
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
5. Dividend
5.1 Amount
- No dividends for FTLF!.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
NASDAQ:FTLF (2/3/2026, 8:19:49 PM)
15.85
-0.51 (-3.12%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.93%
Inst Owner Change-1.42%
Ins Owners14.45%
Ins Owner Change0%
Market Cap148.83M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (48.01%)
Short Float %0.71%
Short Ratio4.28
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.13 | ||
| Fwd PE | 11.38 | ||
| P/S | 2.11 | ||
| P/FCF | 18.33 | ||
| P/OCF | 18.25 | ||
| P/B | 3.55 | ||
| P/tB | N/A | ||
| EV/EBITDA | 14.57 |
EPS(TTM)0.75
EY4.73%
EPS(NY)1.39
Fwd EY8.78%
FCF(TTM)0.86
FCFY5.45%
OCF(TTM)0.87
OCFY5.48%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.85
Graham Number8.68
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROCE | 16.32% | ||
| ROIC | 11.45% | ||
| ROICexc | 11.96% | ||
| ROICexgc | 112.69% | ||
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% | ||
| FCFM | 11.5% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Debt/EBITDA | 3.01 | ||
| Cap/Depr | 19.79% | ||
| Cap/Sales | 0.05% | ||
| Interest Coverage | 9.18 | ||
| Cash Conversion | 63.97% | ||
| Profit Quality | 120.16% | ||
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 | ||
| Altman-Z | 2.51 |
F-Score3
WACC8.66%
ROIC/WACC1.32
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%
FITLIFE BRANDS INC / FTLF FAQ
What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?
ChartMill assigns a fundamental rating of 6 / 10 to FTLF.
What is the valuation status for FTLF stock?
ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.
How profitable is FITLIFE BRANDS INC (FTLF) stock?
FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.
What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?
The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.13 and the Price/Book (PB) ratio is 3.55.
What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?
The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.