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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:FTLF - US33817P4054 - Common Stock

15.53 USD
-0.41 (-2.57%)
Last: 1/28/2026, 8:00:01 PM
Fundamental Rating

6

We assign a fundamental rating of 6 out of 10 to FTLF. FTLF was compared to 36 industry peers in the Personal Care Products industry. While FTLF belongs to the best of the industry regarding profitability, there are some minor concerns on its financial health. FTLF is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • FTLF had positive earnings in the past year.
  • In the past year FTLF had a positive cash flow from operations.
  • FTLF had positive earnings in each of the past 5 years.
  • FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • FTLF has a Return On Assets of 6.14%. This is in the better half of the industry: FTLF outperforms 69.44% of its industry peers.
  • FTLF's Return On Equity of 16.13% is amongst the best of the industry. FTLF outperforms 83.33% of its industry peers.
  • Looking at the Return On Invested Capital, with a value of 11.45%, FTLF belongs to the top of the industry, outperforming 80.56% of the companies in the same industry.
  • FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 11.85%.
  • The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • FTLF's Profit Margin of 9.57% is amongst the best of the industry. FTLF outperforms 88.89% of its industry peers.
  • FTLF's Profit Margin has been stable in the last couple of years.
  • FTLF's Operating Margin of 17.80% is amongst the best of the industry. FTLF outperforms 86.11% of its industry peers.
  • FTLF's Operating Margin has improved in the last couple of years.
  • FTLF's Gross Margin of 40.71% is on the low side compared to the rest of the industry. FTLF is outperformed by 69.44% of its industry peers.
  • In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

4

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), FTLF is creating value.
  • Compared to 1 year ago, FTLF has about the same amount of shares outstanding.
  • FTLF has more shares outstanding than it did 5 years ago.
  • FTLF has a better debt/assets ratio than last year.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • FTLF has an Altman-Z score of 2.52. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
  • FTLF has a Altman-Z score (2.52) which is comparable to the rest of the industry.
  • The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
  • FTLF's Debt to FCF ratio of 5.72 is fine compared to the rest of the industry. FTLF outperforms 72.22% of its industry peers.
  • A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
  • The Debt to Equity ratio of FTLF (0.92) is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.52
ROIC/WACC1.33
WACC8.61%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
  • The Current ratio of FTLF (1.13) is worse than 69.44% of its industry peers.
  • A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
  • Looking at the Quick ratio, with a value of 0.46, FTLF is doing worse than 83.33% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

8

3. Growth

3.1 Past

  • The earnings per share for FTLF have decreased strongly by -19.59% in the last year.
  • FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
  • FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.44%.
  • The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • Based on estimates for the next years, FTLF will show a quite strong growth in Earnings Per Share. The EPS will grow by 13.58% on average per year.
  • Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

6

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 20.71 indicates a rather expensive valuation of FTLF.
  • FTLF's Price/Earnings ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 63.89% of the companies in the same industry.
  • FTLF is valuated rather cheaply when we compare the Price/Earnings ratio to 28.60, which is the current average of the S&P500 Index.
  • With a Price/Forward Earnings ratio of 11.15, the valuation of FTLF can be described as very reasonable.
  • FTLF's Price/Forward Earnings ratio is rather cheap when compared to the industry. FTLF is cheaper than 80.56% of the companies in the same industry.
  • When comparing the Price/Forward Earnings ratio of FTLF to the average of the S&P500 Index (25.83), we can say FTLF is valued rather cheaply.
Industry RankSector Rank
PE 20.71
Fwd PE 11.15
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • FTLF's Enterprise Value to EBITDA is on the same level as the industry average.
  • 77.78% of the companies in the same industry are more expensive than FTLF, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 17.96
EV/EBITDA 14.64
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
  • FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.84
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

  • FTLF does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 20.71 and the Price/Book (PB) ratio is 3.48.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.