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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:FTLF - US33817P4054 - Common Stock

18.65 USD
+0.12 (+0.65%)
Last: 11/28/2025, 7:34:13 PM
18.08 USD
-0.57 (-3.06%)
After Hours: 11/14/2025, 8:00:00 PM
Fundamental Rating

6

We assign a fundamental rating of 6 out of 10 to FTLF. FTLF was compared to 35 industry peers in the Personal Care Products industry. While FTLF has a great profitability rating, there are some minor concerns on its financial health. FTLF is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

FTLF had positive earnings in the past year.
In the past year FTLF had a positive cash flow from operations.
In the past 5 years FTLF has always been profitable.
In the past 5 years FTLF always reported a positive cash flow from operatings.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

With a decent Return On Assets value of 6.14%, FTLF is doing good in the industry, outperforming 71.43% of the companies in the same industry.
With an excellent Return On Equity value of 16.13%, FTLF belongs to the best of the industry, outperforming 85.71% of the companies in the same industry.
The Return On Invested Capital of FTLF (11.45%) is better than 80.00% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 12.46%.
The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

FTLF's Profit Margin of 9.57% is amongst the best of the industry. FTLF outperforms 88.57% of its industry peers.
In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
With an excellent Operating Margin value of 17.80%, FTLF belongs to the best of the industry, outperforming 88.57% of the companies in the same industry.
FTLF's Operating Margin has improved in the last couple of years.
FTLF has a Gross Margin of 40.71%. This is in the lower half of the industry: FTLF underperforms 74.29% of its industry peers.
In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

4

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), FTLF is creating value.
The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
FTLF has more shares outstanding than it did 5 years ago.
Compared to 1 year ago, FTLF has an improved debt to assets ratio.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

FTLF has an Altman-Z score of 2.73. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
FTLF's Altman-Z score of 2.73 is in line compared to the rest of the industry. FTLF outperforms 57.14% of its industry peers.
The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
FTLF's Debt to FCF ratio of 5.72 is fine compared to the rest of the industry. FTLF outperforms 68.57% of its industry peers.
FTLF has a Debt/Equity ratio of 0.92. This is a neutral value indicating FTLF is somewhat dependend on debt financing.
FTLF has a worse Debt to Equity ratio (0.92) than 68.57% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.73
ROIC/WACC1.36
WACC8.43%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
Looking at the Current ratio, with a value of 1.13, FTLF is doing worse than 71.43% of the companies in the same industry.
A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
FTLF has a worse Quick ratio (0.46) than 91.43% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

8

3. Growth

3.1 Past

FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
Looking at the last year, FTLF shows a quite strong growth in Revenue. The Revenue has grown by 12.44% in the last year.
The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5 2

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 24.87, which indicates a rather expensive current valuation of FTLF.
FTLF's Price/Earnings is on the same level as the industry average.
FTLF is valuated at similar levels of the S&P average when we compare the Price/Earnings ratio to 26.31, which is the current average of the S&P500 Index.
Based on the Price/Forward Earnings ratio of 11.54, the valuation of FTLF can be described as reasonable.
Compared to the rest of the industry, the Price/Forward Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 80.00% of the companies listed in the same industry.
Compared to an average S&P500 Price/Forward Earnings ratio of 36.59, FTLF is valued rather cheaply.
Industry RankSector Rank
PE 24.87
Fwd PE 11.54
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

FTLF's Enterprise Value to EBITDA ratio is in line with the industry average.
FTLF's Price/Free Cash Flow is on the same level as the industry average.
Industry RankSector Rank
P/FCF 21.57
EV/EBITDA 16.55
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)1
EPS Next 2Y6.7%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (11/28/2025, 7:34:13 PM)

After market: 18.08 -0.57 (-3.06%)

18.65

+0.12 (+0.65%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.55%
Inst Owner Change4.72%
Ins Owners14.45%
Ins Owner Change0%
Market Cap175.12M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (25.79%)
Short Float %0.77%
Short Ratio3.8
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)-27.12%
EPS NQ rev (3m)-11.34%
EPS NY rev (1m)0%
EPS NY rev (3m)-4.08%
Revenue NQ rev (1m)-2.59%
Revenue NQ rev (3m)79.37%
Revenue NY rev (1m)0%
Revenue NY rev (3m)28.29%
Valuation
Industry RankSector Rank
PE 24.87
Fwd PE 11.54
P/S 2.48
P/FCF 21.57
P/OCF 21.47
P/B 4.18
P/tB N/A
EV/EBITDA 16.55
EPS(TTM)0.75
EY4.02%
EPS(NY)1.62
Fwd EY8.67%
FCF(TTM)0.86
FCFY4.64%
OCF(TTM)0.87
OCFY4.66%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)1
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.73
F-Score3
WACC8.43%
ROIC/WACC1.36
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.68%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a valuation rating of 4 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


Can you provide the profitability details for FITLIFE BRANDS INC?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


Can you provide the expected EPS growth for FTLF stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -32.48% in the next year.


Is the dividend of FITLIFE BRANDS INC sustainable?

The dividend rating of FITLIFE BRANDS INC (FTLF) is 0 / 10 and the dividend payout ratio is 0%.