16.36 USD
+0.46 (+2.89%)
At close: Feb 2, 2026
16.36 USD
0 (0%)
After Hours: 2/2/2026, 8:09:25 PM
We assign a fundamental rating of 6 out of 10 to FTLF. FTLF was compared to 37 industry peers in the Personal Care Products industry. FTLF has an excellent profitability rating, but there are some minor concerns on its financial health. FTLF is not overvalued while it is showing excellent growth. This is an interesting combination.
1. Profitability
1.1 Basic Checks
- In the past year FTLF was profitable.
- In the past year FTLF had a positive cash flow from operations.
- FTLF had positive earnings in each of the past 5 years.
- FTLF had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
- FTLF has a better Return On Assets (6.14%) than 70.27% of its industry peers.
- FTLF has a better Return On Equity (16.13%) than 83.78% of its industry peers.
- FTLF's Return On Invested Capital of 11.45% is amongst the best of the industry. FTLF outperforms 81.08% of its industry peers.
- Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 11.85%.
- The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROIC | 11.45% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
1.3 Margins
- The Profit Margin of FTLF (9.57%) is better than 89.19% of its industry peers.
- In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
- FTLF has a Operating Margin of 17.80%. This is amongst the best in the industry. FTLF outperforms 86.49% of its industry peers.
- In the last couple of years the Operating Margin of FTLF has grown nicely.
- With a Gross Margin value of 40.71%, FTLF is not doing good in the industry: 67.57% of the companies in the same industry are doing better.
- In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% |
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
2. Health
2.1 Basic Checks
- FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
- Compared to 5 years ago, FTLF has more shares outstanding
- Compared to 1 year ago, FTLF has an improved debt to assets ratio.
2.2 Solvency
- An Altman-Z score of 2.55 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
- FTLF has a Altman-Z score (2.55) which is comparable to the rest of the industry.
- The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
- The Debt to FCF ratio of FTLF (5.72) is better than 72.97% of its industry peers.
- A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
- FTLF has a Debt to Equity ratio (0.92) which is comparable to the rest of the industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Altman-Z | 2.55 |
ROIC/WACC1.33
WACC8.64%
2.3 Liquidity
- A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
- Looking at the Current ratio, with a value of 1.13, FTLF is doing worse than 70.27% of the companies in the same industry.
- A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
- FTLF has a Quick ratio of 0.46. This is amonst the worse of the industry: FTLF underperforms 83.78% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 |
3. Growth
3.1 Past
- FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
- The Earnings Per Share has been growing by 24.79% on average over the past years. This is a very strong growth
- The Revenue has grown by 12.44% in the past year. This is quite good.
- Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
3.2 Future
- The Earnings Per Share is expected to grow by 13.58% on average over the next years. This is quite good.
- FTLF is expected to show a strong growth in Revenue. In the coming years, the Revenue will grow by 28.78% yearly.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
3.3 Evolution
- Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
4. Valuation
4.1 Price/Earnings Ratio
- With a Price/Earnings ratio of 21.81, FTLF is valued on the expensive side.
- 64.86% of the companies in the same industry are more expensive than FTLF, based on the Price/Earnings ratio.
- FTLF's Price/Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 28.41.
- A Price/Forward Earnings ratio of 11.75 indicates a reasonable valuation of FTLF.
- Based on the Price/Forward Earnings ratio, FTLF is valued cheaper than 81.08% of the companies in the same industry.
- When comparing the Price/Forward Earnings ratio of FTLF to the average of the S&P500 Index (25.64), we can say FTLF is valued rather cheaply.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.81 | ||
| Fwd PE | 11.75 |
4.2 Price Multiples
- FTLF's Enterprise Value to EBITDA ratio is in line with the industry average.
- 78.38% of the companies in the same industry are more expensive than FTLF, based on the Price/Free Cash Flow ratio.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 18.92 | ||
| EV/EBITDA | 14.95 |
4.3 Compensation for Growth
- The excellent profitability rating of FTLF may justify a higher PE ratio.
- FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.88
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
5. Dividend
5.1 Amount
- FTLF does not give a dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
16.36
+0.46 (+2.89%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.93%
Inst Owner Change-1.42%
Ins Owners14.45%
Ins Owner Change0%
Market Cap153.62M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (43.4%)
Short Float %0.88%
Short Ratio4.77
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 21.81 | ||
| Fwd PE | 11.75 | ||
| P/S | 2.18 | ||
| P/FCF | 18.92 | ||
| P/OCF | 18.84 | ||
| P/B | 3.67 | ||
| P/tB | N/A | ||
| EV/EBITDA | 14.95 |
EPS(TTM)0.75
EY4.58%
EPS(NY)1.39
Fwd EY8.51%
FCF(TTM)0.86
FCFY5.28%
OCF(TTM)0.87
OCFY5.31%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.88
Graham Number8.68
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROCE | 16.32% | ||
| ROIC | 11.45% | ||
| ROICexc | 11.96% | ||
| ROICexgc | 112.69% | ||
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% | ||
| FCFM | 11.5% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Debt/EBITDA | 3.01 | ||
| Cap/Depr | 19.79% | ||
| Cap/Sales | 0.05% | ||
| Interest Coverage | 9.18 | ||
| Cash Conversion | 63.97% | ||
| Profit Quality | 120.16% | ||
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 | ||
| Altman-Z | 2.55 |
F-Score3
WACC8.64%
ROIC/WACC1.33
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%
FITLIFE BRANDS INC / FTLF FAQ
What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?
ChartMill assigns a fundamental rating of 6 / 10 to FTLF.
What is the valuation status for FTLF stock?
ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.
How profitable is FITLIFE BRANDS INC (FTLF) stock?
FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.
What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?
The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.81 and the Price/Book (PB) ratio is 3.67.
What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?
The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.