FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF • US33817P4054

14.69 USD
-0.32 (-2.13%)
Last: Feb 18, 2026, 01:53 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

6

We assign a fundamental rating of 6 out of 10 to FTLF. FTLF was compared to 36 industry peers in the Personal Care Products industry. FTLF has an excellent profitability rating, but there are some minor concerns on its financial health. FTLF is growing strongly while it is still valued neutral. This is a good combination!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • In the past year FTLF was profitable.
  • FTLF had a positive operating cash flow in the past year.
  • Each year in the past 5 years FTLF has been profitable.
  • Each year in the past 5 years FTLF had a positive operating cash flow.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • FTLF's Return On Assets of 6.14% is fine compared to the rest of the industry. FTLF outperforms 69.44% of its industry peers.
  • FTLF has a Return On Equity of 16.13%. This is amongst the best in the industry. FTLF outperforms 83.33% of its industry peers.
  • With an excellent Return On Invested Capital value of 11.45%, FTLF belongs to the best of the industry, outperforming 80.56% of the companies in the same industry.
  • The Average Return On Invested Capital over the past 3 years for FTLF is significantly above the industry average of 11.55%.
  • The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • FTLF has a better Profit Margin (9.57%) than 86.11% of its industry peers.
  • FTLF's Profit Margin has been stable in the last couple of years.
  • FTLF's Operating Margin of 17.80% is amongst the best of the industry. FTLF outperforms 86.11% of its industry peers.
  • In the last couple of years the Operating Margin of FTLF has grown nicely.
  • With a Gross Margin value of 40.71%, FTLF is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
  • In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

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ROAROEROICOperating and Profit MarginShow most profitable peers

4

2. Health

2.1 Basic Checks

  • FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
  • The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
  • FTLF has more shares outstanding than it did 5 years ago.
  • The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • FTLF has an Altman-Z score of 2.44. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
  • FTLF has a Altman-Z score (2.44) which is comparable to the rest of the industry.
  • The Debt to FCF ratio of FTLF is 5.72, which is a neutral value as it means it would take FTLF, 5.72 years of fcf income to pay off all of its debts.
  • With a decent Debt to FCF ratio value of 5.72, FTLF is doing good in the industry, outperforming 66.67% of the companies in the same industry.
  • A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
  • Looking at the Debt to Equity ratio, with a value of 0.92, FTLF is in line with its industry, outperforming 44.44% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.44
ROIC/WACC1.36
WACC8.42%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
  • The Current ratio of FTLF (1.13) is worse than 69.44% of its industry peers.
  • FTLF has a Quick Ratio of 1.13. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
  • FTLF has a Quick ratio of 0.46. This is amonst the worse of the industry: FTLF underperforms 83.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. Growth

3.1 Past

  • FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
  • Measured over the past years, FTLF shows a very strong growth in Earnings Per Share. The EPS has been growing by 24.79% on average per year.
  • The Revenue has grown by 12.44% in the past year. This is quite good.
  • The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • Based on estimates for the next years, FTLF will show a quite strong growth in Earnings Per Share. The EPS will grow by 13.58% on average per year.
  • Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

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Find the best growth stocksShow best growing peers

5

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 19.59, which indicates a rather expensive current valuation of FTLF.
  • Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than the industry average as 61.11% of the companies are valued more expensively.
  • Compared to an average S&P500 Price/Earnings ratio of 27.16, FTLF is valued a bit cheaper.
  • Based on the Price/Forward Earnings ratio of 10.55, the valuation of FTLF can be described as reasonable.
  • Based on the Price/Forward Earnings ratio, FTLF is valued a bit cheaper than 77.78% of the companies in the same industry.
  • FTLF's Price/Forward Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 28.10.
Industry RankSector Rank
PE 19.59
Fwd PE 10.55
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • FTLF's Enterprise Value to EBITDA is on the same level as the industry average.
  • Compared to the rest of the industry, the Price/Free Cash Flow ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 66.67% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 16.99
EV/EBITDA 13.95
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • The excellent profitability rating of FTLF may justify a higher PE ratio.
  • FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.79
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield 0%

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Find the best dividend stocksShow peers with best dividend

FITLIFE BRANDS INC

NASDAQ:FTLF (2/18/2026, 1:53:43 PM)

14.69

-0.32 (-2.13%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13
Earnings (Next)03-25
Inst Owners57.93%
Inst Owner Change9.31%
Ins Owners14.45%
Ins Owner Change0%
Market Cap137.94M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (59.7%)
Short Float %0.97%
Short Ratio5.16
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
Industry RankSector Rank
PE 19.59
Fwd PE 10.55
P/S 1.95
P/FCF 16.99
P/OCF 16.91
P/B 3.29
P/tB N/A
EV/EBITDA 13.95
EPS(TTM)0.75
EY5.11%
EPS(NY)1.39
Fwd EY9.48%
FCF(TTM)0.86
FCFY5.89%
OCF(TTM)0.87
OCFY5.91%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.79
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.44
F-Score3
WACC8.42%
ROIC/WACC1.36
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 19.59 and the Price/Book (PB) ratio is 3.29.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.