FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF • US33817P4054

14.23 USD
+0.11 (+0.78%)
Last: Feb 13, 2026, 05:20 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

6

Overall FTLF gets a fundamental rating of 6 out of 10. We evaluated FTLF against 36 industry peers in the Personal Care Products industry. While FTLF has a great profitability rating, there are some minor concerns on its financial health. FTLF is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • FTLF had positive earnings in the past year.
  • FTLF had a positive operating cash flow in the past year.
  • Each year in the past 5 years FTLF has been profitable.
  • Each year in the past 5 years FTLF had a positive operating cash flow.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • FTLF's Return On Assets of 6.14% is fine compared to the rest of the industry. FTLF outperforms 69.44% of its industry peers.
  • FTLF's Return On Equity of 16.13% is amongst the best of the industry. FTLF outperforms 83.33% of its industry peers.
  • FTLF has a Return On Invested Capital of 11.45%. This is amongst the best in the industry. FTLF outperforms 80.56% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for FTLF is significantly above the industry average of 11.63%.
  • The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • FTLF's Profit Margin of 9.57% is amongst the best of the industry. FTLF outperforms 88.89% of its industry peers.
  • FTLF's Profit Margin has been stable in the last couple of years.
  • Looking at the Operating Margin, with a value of 17.80%, FTLF belongs to the top of the industry, outperforming 86.11% of the companies in the same industry.
  • FTLF's Operating Margin has improved in the last couple of years.
  • FTLF has a Gross Margin of 40.71%. This is in the lower half of the industry: FTLF underperforms 69.44% of its industry peers.
  • In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

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ROAROEROICOperating and Profit MarginShow most profitable peers

4

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
  • FTLF has about the same amout of shares outstanding than it did 1 year ago.
  • Compared to 5 years ago, FTLF has more shares outstanding
  • The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • FTLF has an Altman-Z score of 2.36. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
  • FTLF has a Altman-Z score (2.36) which is in line with its industry peers.
  • FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
  • FTLF's Debt to FCF ratio of 5.72 is fine compared to the rest of the industry. FTLF outperforms 69.44% of its industry peers.
  • A Debt/Equity ratio of 0.92 indicates that FTLF is somewhat dependend on debt financing.
  • FTLF has a Debt to Equity ratio (0.92) which is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.36
ROIC/WACC1.36
WACC8.45%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
  • FTLF has a Current ratio of 1.13. This is in the lower half of the industry: FTLF underperforms 69.44% of its industry peers.
  • FTLF has a Quick Ratio of 1.13. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
  • The Quick ratio of FTLF (0.46) is worse than 83.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. Growth

3.1 Past

  • The earnings per share for FTLF have decreased strongly by -19.59% in the last year.
  • Measured over the past years, FTLF shows a very strong growth in Earnings Per Share. The EPS has been growing by 24.79% on average per year.
  • FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.44%.
  • Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
  • The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

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Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 18.97 indicates a rather expensive valuation of FTLF.
  • Compared to the rest of the industry, the Price/Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 69.44% of the companies listed in the same industry.
  • When comparing the Price/Earnings ratio of FTLF to the average of the S&P500 Index (27.67), we can say FTLF is valued slightly cheaper.
  • FTLF is valuated reasonably with a Price/Forward Earnings ratio of 10.22.
  • FTLF's Price/Forward Earnings ratio is rather cheap when compared to the industry. FTLF is cheaper than 80.56% of the companies in the same industry.
  • FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 27.69, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 18.97
Fwd PE 10.22
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • FTLF's Enterprise Value to EBITDA ratio is in line with the industry average.
  • FTLF's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 77.78% of the companies in the same industry.
Industry RankSector Rank
P/FCF 16.46
EV/EBITDA 13.3
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • The excellent profitability rating of FTLF may justify a higher PE ratio.
  • A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.77
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield 0%

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Find the best dividend stocksShow peers with best dividend

FITLIFE BRANDS INC

NASDAQ:FTLF (2/13/2026, 5:20:00 PM)

14.23

+0.11 (+0.78%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13
Earnings (Next)03-25
Inst Owners57.93%
Inst Owner Change-1.42%
Ins Owners14.45%
Ins Owner Change0%
Market Cap133.62M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (64.86%)
Short Float %0.71%
Short Ratio4.28
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
Industry RankSector Rank
PE 18.97
Fwd PE 10.22
P/S 1.89
P/FCF 16.46
P/OCF 16.39
P/B 3.19
P/tB N/A
EV/EBITDA 13.3
EPS(TTM)0.75
EY5.27%
EPS(NY)1.39
Fwd EY9.78%
FCF(TTM)0.86
FCFY6.08%
OCF(TTM)0.87
OCFY6.1%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.77
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.36
F-Score3
WACC8.45%
ROIC/WACC1.36
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 18.97 and the Price/Book (PB) ratio is 3.19.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.