Logo image of FTLF

FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:FTLF - US33817P4054 - Common Stock

15.76 USD
-0.51 (-3.13%)
Last: 1/2/2026, 8:00:01 PM
15.76 USD
0 (0%)
After Hours: 1/2/2026, 8:00:01 PM
Fundamental Rating

6

FTLF gets a fundamental rating of 6 out of 10. The analysis compared the fundamentals against 36 industry peers in the Personal Care Products industry. FTLF scores excellent on profitability, but there are some minor concerns on its financial health. FTLF is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

In the past year FTLF was profitable.
FTLF had a positive operating cash flow in the past year.
In the past 5 years FTLF has always been profitable.
FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

The Return On Assets of FTLF (6.14%) is better than 69.44% of its industry peers.
The Return On Equity of FTLF (16.13%) is better than 83.33% of its industry peers.
With an excellent Return On Invested Capital value of 11.45%, FTLF belongs to the best of the industry, outperforming 80.56% of the companies in the same industry.
FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 11.83%.
The last Return On Invested Capital (11.45%) for FTLF is well below the 3 year average (19.46%), which needs to be investigated, but indicates that FTLF had better years and this may not be a problem.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

FTLF's Profit Margin of 9.57% is amongst the best of the industry. FTLF outperforms 88.89% of its industry peers.
In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
FTLF has a Operating Margin of 17.80%. This is amongst the best in the industry. FTLF outperforms 86.11% of its industry peers.
FTLF's Operating Margin has improved in the last couple of years.
FTLF has a Gross Margin of 40.71%. This is in the lower half of the industry: FTLF underperforms 69.44% of its industry peers.
In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

4

2. Health

2.1 Basic Checks

FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
The number of shares outstanding for FTLF has been increased compared to 5 years ago.
The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

FTLF has an Altman-Z score of 2.50. This is not the best score and indicates that FTLF is in the grey zone with still only limited risk for bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 2.50, FTLF is in line with its industry, outperforming 52.78% of the companies in the same industry.
FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
FTLF has a better Debt to FCF ratio (5.72) than 72.22% of its industry peers.
FTLF has a Debt/Equity ratio of 0.92. This is a neutral value indicating FTLF is somewhat dependend on debt financing.
FTLF has a Debt to Equity ratio (0.92) which is in line with its industry peers.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.5
ROIC/WACC1.34
WACC8.57%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
FTLF has a Current ratio of 1.13. This is in the lower half of the industry: FTLF underperforms 69.44% of its industry peers.
A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
The Quick ratio of FTLF (0.46) is worse than 83.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

8

3. Growth

3.1 Past

FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
Looking at the last year, FTLF shows a quite strong growth in Revenue. The Revenue has grown by 12.44% in the last year.
The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

6

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 21.01, which indicates a rather expensive current valuation of FTLF.
Compared to the rest of the industry, the Price/Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 63.89% of the companies listed in the same industry.
Compared to an average S&P500 Price/Earnings ratio of 26.60, FTLF is valued a bit cheaper.
Based on the Price/Forward Earnings ratio of 11.32, the valuation of FTLF can be described as reasonable.
FTLF's Price/Forward Earnings ratio is rather cheap when compared to the industry. FTLF is cheaper than 80.56% of the companies in the same industry.
FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 23.23, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 21.01
Fwd PE 11.32
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

The rest of the industry has a similar Enterprise Value to EBITDA ratio as FTLF.
75.00% of the companies in the same industry are more expensive than FTLF, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 18.23
EV/EBITDA 14.51
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.85
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield 0%

FITLIFE BRANDS INC

NASDAQ:FTLF (1/2/2026, 8:00:01 PM)

After market: 15.76 0 (0%)

15.76

-0.51 (-3.13%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.93%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change0%
Market Cap147.99M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (48.86%)
Short Float %0.96%
Short Ratio5.42
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
Industry RankSector Rank
PE 21.01
Fwd PE 11.32
P/S 2.1
P/FCF 18.23
P/OCF 18.15
P/B 3.53
P/tB N/A
EV/EBITDA 14.51
EPS(TTM)0.75
EY4.76%
EPS(NY)1.39
Fwd EY8.83%
FCF(TTM)0.86
FCFY5.49%
OCF(TTM)0.87
OCFY5.51%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.85
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.5
F-Score3
WACC8.57%
ROIC/WACC1.34
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 21.01 and the Price/Book (PB) ratio is 3.53.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.