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EBAY INC (EBAY) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:EBAY - US2786421030 - Common Stock

82.79 USD
+0.3 (+0.36%)
Last: 11/28/2025, 8:25:14 PM
82.99 USD
+0.2 (+0.24%)
After Hours: 11/28/2025, 8:25:14 PM
Fundamental Rating

5

Taking everything into account, EBAY scores 5 out of 10 in our fundamental rating. EBAY was compared to 30 industry peers in the Broadline Retail industry. While EBAY belongs to the best of the industry regarding profitability, there are concerns on its financial health. EBAY has a decent growth rate and is not valued too expensively.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

EBAY had positive earnings in the past year.
In the past year EBAY had a positive cash flow from operations.
EBAY had positive earnings in 4 of the past 5 years.
Each year in the past 5 years EBAY had a positive operating cash flow.
EBAY Yearly Net Income VS EBIT VS OCF VS FCFEBAY Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

1.2 Ratios

Looking at the Return On Assets, with a value of 12.26%, EBAY belongs to the top of the industry, outperforming 93.33% of the companies in the same industry.
With an excellent Return On Equity value of 46.24%, EBAY belongs to the best of the industry, outperforming 100.00% of the companies in the same industry.
With an excellent Return On Invested Capital value of 16.87%, EBAY belongs to the best of the industry, outperforming 90.00% of the companies in the same industry.
Measured over the past 3 years, the Average Return On Invested Capital for EBAY is above the industry average of 9.35%.
The last Return On Invested Capital (16.87%) for EBAY is above the 3 year average (12.79%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 12.26%
ROE 46.24%
ROIC 16.87%
ROA(3y)5.64%
ROA(5y)19.47%
ROE(3y)18.98%
ROE(5y)71.05%
ROIC(3y)12.79%
ROIC(5y)13.31%
EBAY Yearly ROA, ROE, ROICEBAY Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 100 150

1.3 Margins

Looking at the Profit Margin, with a value of 20.37%, EBAY belongs to the top of the industry, outperforming 96.67% of the companies in the same industry.
In the last couple of years the Profit Margin of EBAY has remained more or less at the same level.
EBAY has a better Operating Margin (23.27%) than 100.00% of its industry peers.
EBAY's Operating Margin has been stable in the last couple of years.
Looking at the Gross Margin, with a value of 71.64%, EBAY belongs to the top of the industry, outperforming 86.67% of the companies in the same industry.
EBAY's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 23.27%
PM (TTM) 20.37%
GM 71.64%
OM growth 3Y-11.32%
OM growth 5Y0.56%
PM growth 3Y-47.22%
PM growth 5Y-1.47%
GM growth 3Y-1.16%
GM growth 5Y-0.89%
EBAY Yearly Profit, Operating, Gross MarginsEBAY Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 100

3

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), EBAY is creating value.
The number of shares outstanding for EBAY has been reduced compared to 1 year ago.
The number of shares outstanding for EBAY has been reduced compared to 5 years ago.
The debt/assets ratio for EBAY is higher compared to a year ago.
EBAY Yearly Shares OutstandingEBAY Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M 800M 1B
EBAY Yearly Total Debt VS Total AssetsEBAY Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

The Debt to FCF ratio of EBAY is 4.42, which is a neutral value as it means it would take EBAY, 4.42 years of fcf income to pay off all of its debts.
With a decent Debt to FCF ratio value of 4.42, EBAY is doing good in the industry, outperforming 66.67% of the companies in the same industry.
A Debt/Equity ratio of 1.06 is on the high side and indicates that EBAY has dependencies on debt financing.
The Debt to Equity ratio of EBAY (1.06) is worse than 80.00% of its industry peers.
Industry RankSector Rank
Debt/Equity 1.06
Debt/FCF 4.42
Altman-Z N/A
ROIC/WACC2.04
WACC8.25%
EBAY Yearly LT Debt VS Equity VS FCFEBAY Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

2.3 Liquidity

EBAY has a Current Ratio of 0.92. This is a bad value and indicates that EBAY is not financially healthy enough and could expect problems in meeting its short term obligations.
With a Current ratio value of 0.92, EBAY is not doing good in the industry: 90.00% of the companies in the same industry are doing better.
A Quick Ratio of 0.92 indicates that EBAY may have some problems paying its short term obligations.
With a Quick ratio value of 0.92, EBAY is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
Industry RankSector Rank
Current Ratio 0.92
Quick Ratio 0.92
EBAY Yearly Current Assets VS Current LiabilitesEBAY Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

5

3. Growth

3.1 Past

The Earnings Per Share has grown by an nice 14.29% over the past year.
The Earnings Per Share has been growing by 11.47% on average over the past years. This is quite good.
EBAY shows a small growth in Revenue. In the last year, the Revenue has grown by 4.36%.
Measured over the past years, EBAY shows a small growth in Revenue. The Revenue has been growing by 3.55% on average per year.
EPS 1Y (TTM)14.29%
EPS 3Y6.51%
EPS 5Y11.47%
EPS Q2Q%14.29%
Revenue 1Y (TTM)4.36%
Revenue growth 3Y-0.44%
Revenue growth 5Y3.55%
Sales Q2Q%9.47%

3.2 Future

EBAY is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 10.27% yearly.
The Revenue is expected to grow by 5.17% on average over the next years.
EPS Next Y14.18%
EPS Next 2Y10.7%
EPS Next 3Y10.65%
EPS Next 5Y10.27%
Revenue Next Year6.77%
Revenue Next 2Y5.77%
Revenue Next 3Y5.43%
Revenue Next 5Y5.17%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
EBAY Yearly Revenue VS EstimatesEBAY Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 5B 10B 15B
EBAY Yearly EPS VS EstimatesEBAY Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 2 4 6 8

5

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 15.45, EBAY is valued correctly.
Based on the Price/Earnings ratio, EBAY is valued cheaper than 83.33% of the companies in the same industry.
Compared to an average S&P500 Price/Earnings ratio of 26.31, EBAY is valued a bit cheaper.
EBAY is valuated correctly with a Price/Forward Earnings ratio of 13.87.
76.67% of the companies in the same industry are more expensive than EBAY, based on the Price/Forward Earnings ratio.
Compared to an average S&P500 Price/Forward Earnings ratio of 36.56, EBAY is valued rather cheaply.
Industry RankSector Rank
PE 15.45
Fwd PE 13.87
EBAY Price Earnings VS Forward Price EarningsEBAY Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80 100

4.2 Price Multiples

The rest of the industry has a similar Enterprise Value to EBITDA ratio as EBAY.
EBAY's Price/Free Cash Flow ratio is in line with the industry average.
Industry RankSector Rank
P/FCF 24.49
EV/EBITDA 13.91
EBAY Per share dataEBAY EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 5 10 15 20

4.3 Compensation for Growth

EBAY's PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
The excellent profitability rating of EBAY may justify a higher PE ratio.
PEG (NY)1.09
PEG (5Y)1.35
EPS Next 2Y10.7%
EPS Next 3Y10.65%

5

5. Dividend

5.1 Amount

EBAY has a Yearly Dividend Yield of 1.41%. Purely for dividend investing, there may be better candidates out there.
Compared to an average industry Dividend Yield of 14.88, EBAY pays a bit more dividend than its industry peers.
EBAY's Dividend Yield is slightly below the S&P500 average, which is at 2.32.
Industry RankSector Rank
Dividend Yield 1.41%

5.2 History

On average, the dividend of EBAY grows each year by 14.31%, which is quite nice.
EBAY has been paying a dividend for over 5 years, so it has already some track record.
EBAY has not decreased its dividend in the past 5 years, so it has a somewhat stable track record.
Dividend Growth(5Y)14.31%
Div Incr Years5
Div Non Decr Years5
EBAY Yearly Dividends per shareEBAY Yearly Dividends per shareYearly Dividends per share 2019 2020 2021 2022 2023 2024 2025 0.2 0.4 0.6 0.8 1

5.3 Sustainability

24.20% of the earnings are spent on dividend by EBAY. This is a low number and sustainable payout ratio.
EBAY's earnings are growing slower than its dividend. This means the dividend growth is not sustainable.
DP24.2%
EPS Next 2Y10.7%
EPS Next 3Y10.65%
EBAY Yearly Income VS Free CF VS DividendEBAY Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B
EBAY Dividend Payout.EBAY Dividend Payout, showing the Payout Ratio.EBAY Dividend Payout.PayoutRetained Earnings

EBAY INC

NASDAQ:EBAY (11/28/2025, 8:25:14 PM)

After market: 82.99 +0.2 (+0.24%)

82.79

+0.3 (+0.36%)

Chartmill FA Rating
GICS IndustryGroupConsumer Discretionary Distribution & Retail
GICS IndustryBroadline Retail
Earnings (Last)10-29 2025-10-29/amc
Earnings (Next)02-25 2026-02-25/amc
Inst Owners97.24%
Inst Owner Change-2%
Ins Owners0.22%
Ins Owner Change-0.39%
Market Cap37.42B
Revenue(TTM)10.71B
Net Income(TTM)2.18B
Analysts68
Price Target96.7 (16.8%)
Short Float %3.41%
Short Ratio2.71
Dividend
Industry RankSector Rank
Dividend Yield 1.41%
Yearly Dividend1.08
Dividend Growth(5Y)14.31%
DP24.2%
Div Incr Years5
Div Non Decr Years5
Ex-Date11-28 2025-11-28 (0.29)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)1.78%
Min EPS beat(2)0%
Max EPS beat(2)3.56%
EPS beat(4)4
Avg EPS beat(4)1.62%
Min EPS beat(4)0%
Max EPS beat(4)3.56%
EPS beat(8)7
Avg EPS beat(8)1.49%
EPS beat(12)10
Avg EPS beat(12)1.24%
EPS beat(16)13
Avg EPS beat(16)2.05%
Revenue beat(2)2
Avg Revenue beat(2)1.24%
Min Revenue beat(2)1.22%
Max Revenue beat(2)1.26%
Revenue beat(4)2
Avg Revenue beat(4)0.08%
Min Revenue beat(4)-1.68%
Max Revenue beat(4)1.26%
Revenue beat(8)2
Avg Revenue beat(8)-0.23%
Revenue beat(12)2
Avg Revenue beat(12)-0.48%
Revenue beat(16)4
Avg Revenue beat(16)-0.48%
PT rev (1m)4.13%
PT rev (3m)8.86%
EPS NQ rev (1m)-2.95%
EPS NQ rev (3m)-3.3%
EPS NY rev (1m)-0.09%
EPS NY rev (3m)-0.12%
Revenue NQ rev (1m)2.88%
Revenue NQ rev (3m)2.73%
Revenue NY rev (1m)1.17%
Revenue NY rev (3m)1.21%
Valuation
Industry RankSector Rank
PE 15.45
Fwd PE 13.87
P/S 3.49
P/FCF 24.49
P/OCF 18.23
P/B 7.93
P/tB 109.1
EV/EBITDA 13.91
EPS(TTM)5.36
EY6.47%
EPS(NY)5.97
Fwd EY7.21%
FCF(TTM)3.38
FCFY4.08%
OCF(TTM)4.54
OCFY5.49%
SpS23.7
BVpS10.44
TBVpS0.76
PEG (NY)1.09
PEG (5Y)1.35
Graham Number35.48
Profitability
Industry RankSector Rank
ROA 12.26%
ROE 46.24%
ROCE 20.84%
ROIC 16.87%
ROICexc 23.5%
ROICexgc 47.96%
OM 23.27%
PM (TTM) 20.37%
GM 71.64%
FCFM 14.26%
ROA(3y)5.64%
ROA(5y)19.47%
ROE(3y)18.98%
ROE(5y)71.05%
ROIC(3y)12.79%
ROIC(5y)13.31%
ROICexc(3y)24.05%
ROICexc(5y)22.3%
ROICexgc(3y)50.74%
ROICexgc(5y)42.59%
ROCE(3y)16%
ROCE(5y)16.56%
ROICexgc growth 3Y28.17%
ROICexgc growth 5Y16.77%
ROICexc growth 3Y8.94%
ROICexc growth 5Y12.1%
OM growth 3Y-11.32%
OM growth 5Y0.56%
PM growth 3Y-47.22%
PM growth 5Y-1.47%
GM growth 3Y-1.16%
GM growth 5Y-0.89%
F-Score6
Asset Turnover0.6
Health
Industry RankSector Rank
Debt/Equity 1.06
Debt/FCF 4.42
Debt/EBITDA 1.75
Cap/Depr 141.51%
Cap/Sales 4.9%
Interest Coverage 250
Cash Conversion 71.68%
Profit Quality 70.03%
Current Ratio 0.92
Quick Ratio 0.92
Altman-Z N/A
F-Score6
WACC8.25%
ROIC/WACC2.04
Cap/Depr(3y)118.7%
Cap/Depr(5y)105.13%
Cap/Sales(3y)4.52%
Cap/Sales(5y)4.67%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)14.29%
EPS 3Y6.51%
EPS 5Y11.47%
EPS Q2Q%14.29%
EPS Next Y14.18%
EPS Next 2Y10.7%
EPS Next 3Y10.65%
EPS Next 5Y10.27%
Revenue 1Y (TTM)4.36%
Revenue growth 3Y-0.44%
Revenue growth 5Y3.55%
Sales Q2Q%9.47%
Revenue Next Year6.77%
Revenue Next 2Y5.77%
Revenue Next 3Y5.43%
Revenue Next 5Y5.17%
EBIT growth 1Y4.22%
EBIT growth 3Y-11.71%
EBIT growth 5Y4.13%
EBIT Next Year17.57%
EBIT Next 3Y9.7%
EBIT Next 5Y9.17%
FCF growth 1Y-39%
FCF growth 3Y-4.03%
FCF growth 5Y-5.24%
OCF growth 1Y-31.29%
OCF growth 3Y-3.15%
OCF growth 5Y-4.96%

EBAY INC / EBAY FAQ

Can you provide the ChartMill fundamental rating for EBAY INC?

ChartMill assigns a fundamental rating of 5 / 10 to EBAY.


Can you provide the valuation status for EBAY INC?

ChartMill assigns a valuation rating of 5 / 10 to EBAY INC (EBAY). This can be considered as Fairly Valued.


What is the profitability of EBAY stock?

EBAY INC (EBAY) has a profitability rating of 8 / 10.


What is the valuation of EBAY INC based on its PE and PB ratios?

The Price/Earnings (PE) ratio for EBAY INC (EBAY) is 15.45 and the Price/Book (PB) ratio is 7.93.


Can you provide the dividend sustainability for EBAY stock?

The dividend rating of EBAY INC (EBAY) is 5 / 10 and the dividend payout ratio is 24.2%.