CLOROX COMPANY (CLX) Stock Fundamental Analysis
USA • New York Stock Exchange • NYSE:CLX • US1890541097
117.77 USD
+2.79 (+2.43%)
At close: Feb 4, 2026
117.5 USD
-0.27 (-0.23%)
After Hours: 2/4/2026, 5:13:38 PM
Taking everything into account, CLX scores 4 out of 10 in our fundamental rating. CLX was compared to 12 industry peers in the Household Products industry. There are concerns on the financial health of CLX while its profitability can be described as average. CLX is quite expensive at the moment. It does show a decent growth rate. Finally CLX also has an excellent dividend rating.
1. Profitability
1.1 Basic Checks
- CLX had positive earnings in the past year.
- CLX had a positive operating cash flow in the past year.
- Each year in the past 5 years CLX has been profitable.
- CLX had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
- CLX's Return On Assets of 14.31% is amongst the best of the industry. CLX outperforms 91.67% of its industry peers.
- CLX's Return On Invested Capital of 21.90% is amongst the best of the industry. CLX outperforms 83.33% of its industry peers.
- The Average Return On Invested Capital over the past 3 years for CLX is above the industry average of 14.83%.
- The last Return On Invested Capital (21.90%) for CLX is above the 3 year average (18.59%), which is a sign of increasing profitability.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 14.31% | ||
| ROE | N/A | ||
| ROIC | 21.9% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
1.3 Margins
- With a decent Profit Margin value of 11.68%, CLX is doing good in the industry, outperforming 66.67% of the companies in the same industry.
- In the last couple of years the Profit Margin of CLX has declined.
- CLX has a Operating Margin of 15.17%. This is comparable to the rest of the industry: CLX outperforms 50.00% of its industry peers.
- In the last couple of years the Operating Margin of CLX has declined.
- CLX has a Gross Margin of 44.28%. This is in the better half of the industry: CLX outperforms 66.67% of its industry peers.
- In the last couple of years the Gross Margin of CLX has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 15.17% | ||
| PM (TTM) | 11.68% | ||
| GM | 44.28% |
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
2. Health
2.1 Basic Checks
- The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so CLX is creating value.
- Compared to 1 year ago, CLX has less shares outstanding
- The number of shares outstanding for CLX has been reduced compared to 5 years ago.
- The debt/assets ratio for CLX is higher compared to a year ago.
2.2 Solvency
- CLX has an Altman-Z score of 3.29. This indicates that CLX is financially healthy and has little risk of bankruptcy at the moment.
- CLX's Altman-Z score of 3.29 is fine compared to the rest of the industry. CLX outperforms 75.00% of its industry peers.
- The Debt to FCF ratio of CLX is 4.25, which is a neutral value as it means it would take CLX, 4.25 years of fcf income to pay off all of its debts.
- Looking at the Debt to FCF ratio, with a value of 4.25, CLX is doing worse than 66.67% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 4.25 | ||
| Altman-Z | 3.29 |
ROIC/WACC2.73
WACC8.02%
2.3 Liquidity
- A Current Ratio of 0.76 indicates that CLX may have some problems paying its short term obligations.
- CLX's Current ratio of 0.76 is on the low side compared to the rest of the industry. CLX is outperformed by 75.00% of its industry peers.
- CLX has a Quick Ratio of 0.76. This is a bad value and indicates that CLX is not financially healthy enough and could expect problems in meeting its short term obligations.
- CLX has a worse Quick ratio (0.50) than 91.67% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 0.76 | ||
| Quick Ratio | 0.5 |
3. Growth
3.1 Past
- The earnings per share for CLX have decreased by -5.48% in the last year.
- Measured over the past 5 years, CLX shows a small growth in Earnings Per Share. The EPS has been growing by 1.01% on average per year.
- CLX shows a small growth in Revenue. In the last year, the Revenue has grown by 0.16%.
- The Revenue has been growing slightly by 1.11% on average over the past years.
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
Revenue 1Y (TTM)0.16%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
3.2 Future
- Based on estimates for the next years, CLX will show a small growth in Earnings Per Share. The EPS will grow by 1.36% on average per year.
- Based on estimates for the next years, CLX will show a small growth in Revenue. The Revenue will grow by 1.10% on average per year.
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y1.36%
Revenue Next Year-7.99%
Revenue Next 2Y-1.73%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.1%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
4. Valuation
4.1 Price/Earnings Ratio
- A Price/Earnings ratio of 17.95 indicates a rather expensive valuation of CLX.
- Compared to the rest of the industry, the Price/Earnings ratio of CLX is on the same level as its industry peers.
- CLX's Price/Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 28.25.
- A Price/Forward Earnings ratio of 17.30 indicates a rather expensive valuation of CLX.
- Compared to the rest of the industry, the Price/Forward Earnings ratio of CLX is on the same level as its industry peers.
- CLX is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 27.50, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 17.95 | ||
| Fwd PE | 17.3 |
4.2 Price Multiples
- CLX's Enterprise Value to EBITDA is on the same level as the industry average.
- Based on the Price/Free Cash Flow ratio, CLX is valued a bit more expensive than 66.67% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 22.59 | ||
| EV/EBITDA | 13.1 |
4.3 Compensation for Growth
- CLX has a very decent profitability rating, which may justify a higher PE ratio.
- A cheap valuation may be justified as CLX's earnings are expected to decrease with -2.27% in the coming years.
PEG (NY)N/A
PEG (5Y)17.72
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
5. Dividend
5.1 Amount
- CLX has a Yearly Dividend Yield of 4.38%, which is a nice return.
- Compared to an average industry Dividend Yield of 2.64, CLX pays a better dividend. On top of this CLX pays more dividend than 83.33% of the companies listed in the same industry.
- Compared to an average S&P500 Dividend Yield of 1.82, CLX pays a better dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 4.38% |
5.2 History
- The dividend of CLX has a limited annual growth rate of 2.88%.
- CLX has paid a dividend for at least 10 years, which is a reliable track record.
- CLX has not decreased their dividend for at least 10 years, which is a reliable track record.
Dividend Growth(5Y)2.88%
Div Incr Years34
Div Non Decr Years34
5.3 Sustainability
- CLX pays out 76.11% of its income as dividend. This is not a sustainable payout ratio.
- The dividend of CLX is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP76.11%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
117.77
+2.79 (+2.43%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryHousehold Products
Earnings (Last)02-03 2026-02-03/amc
Earnings (Next)05-04 2026-05-04/amc
Inst Owners89.77%
Inst Owner Change-3.03%
Ins Owners0.4%
Ins Owner Change13.57%
Market Cap14.37B
Revenue(TTM)7.10B
Net Income(TTM)791.00M
Analysts54.81
Price Target123.8 (5.12%)
Short Float %6.14%
Short Ratio3.18
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 4.38% |
Yearly Dividend4.88
Dividend Growth(5Y)2.88%
DP76.11%
Div Incr Years34
Div Non Decr Years34
Ex-Date01-28 2026-01-28 (1.24)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)17.83%
Min EPS beat(2)6.97%
Max EPS beat(2)28.7%
EPS beat(4)3
Avg EPS beat(4)9.13%
Min EPS beat(4)-8.29%
Max EPS beat(4)28.7%
EPS beat(8)7
Avg EPS beat(8)25.3%
EPS beat(12)11
Avg EPS beat(12)52.89%
EPS beat(16)13
Avg EPS beat(16)41.78%
Revenue beat(2)2
Avg Revenue beat(2)1.32%
Min Revenue beat(2)1.06%
Max Revenue beat(2)1.58%
Revenue beat(4)3
Avg Revenue beat(4)0.24%
Min Revenue beat(4)-4.3%
Max Revenue beat(4)2.62%
Revenue beat(8)5
Avg Revenue beat(8)1.13%
Revenue beat(12)9
Avg Revenue beat(12)2.28%
Revenue beat(16)11
Avg Revenue beat(16)1.58%
PT rev (1m)-1.2%
PT rev (3m)-9.01%
EPS NQ rev (1m)-1.5%
EPS NQ rev (3m)-5.25%
EPS NY rev (1m)-0.29%
EPS NY rev (3m)-0.74%
Revenue NQ rev (1m)-0.12%
Revenue NQ rev (3m)-0.66%
Revenue NY rev (1m)-0.09%
Revenue NY rev (3m)-0.17%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 17.95 | ||
| Fwd PE | 17.3 | ||
| P/S | 2.12 | ||
| P/FCF | 22.59 | ||
| P/OCF | 16.84 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 13.1 |
EPS(TTM)6.56
EY5.57%
EPS(NY)6.81
Fwd EY5.78%
FCF(TTM)5.21
FCFY4.43%
OCF(TTM)6.99
OCFY5.94%
SpS55.51
BVpS-0.18
TBVpS-14.84
PEG (NY)N/A
PEG (5Y)17.72
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 14.31% | ||
| ROE | N/A | ||
| ROCE | 31.18% | ||
| ROIC | 21.9% | ||
| ROICexc | 22.99% | ||
| ROICexgc | 49.37% | ||
| OM | 15.17% | ||
| PM (TTM) | 11.68% | ||
| GM | 44.28% | ||
| FCFM | 9.39% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
ROICexc(3y)19.75%
ROICexc(5y)18.87%
ROICexgc(3y)40.28%
ROICexgc(5y)41.99%
ROCE(3y)24.92%
ROCE(5y)23.9%
ROICexgc growth 3Y25.21%
ROICexgc growth 5Y-4.26%
ROICexc growth 3Y28.43%
ROICexc growth 5Y1.01%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
F-Score6
Asset Turnover1.22
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 4.25 | ||
| Debt/EBITDA | 2.17 | ||
| Cap/Depr | 98.19% | ||
| Cap/Sales | 3.2% | ||
| Interest Coverage | 250 | ||
| Cash Conversion | 68.35% | ||
| Profit Quality | 80.4% | ||
| Current Ratio | 0.76 | ||
| Quick Ratio | 0.5 | ||
| Altman-Z | 3.29 |
F-Score6
WACC8.02%
ROIC/WACC2.73
Cap/Depr(3y)95.76%
Cap/Depr(5y)111.24%
Cap/Sales(3y)3.06%
Cap/Sales(5y)3.44%
Profit Quality(3y)296.87%
Profit Quality(5y)227.9%
High Growth Momentum
Growth
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y1.36%
Revenue 1Y (TTM)0.16%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
Revenue Next Year-7.99%
Revenue Next 2Y-1.73%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.1%
EBIT growth 1Y-13.41%
EBIT growth 3Y18.51%
EBIT growth 5Y-1.39%
EBIT Next Year5.54%
EBIT Next 3Y7.17%
EBIT Next 5Y6.13%
FCF growth 1Y-19.9%
FCF growth 3Y12.46%
FCF growth 5Y-10.05%
OCF growth 1Y-14.7%
OCF growth 3Y7.67%
OCF growth 5Y-8.7%
CLOROX COMPANY / CLX FAQ
Can you provide the ChartMill fundamental rating for CLOROX COMPANY?
ChartMill assigns a fundamental rating of 4 / 10 to CLX.
What is the valuation status for CLX stock?
ChartMill assigns a valuation rating of 2 / 10 to CLOROX COMPANY (CLX). This can be considered as Overvalued.
What is the profitability of CLX stock?
CLOROX COMPANY (CLX) has a profitability rating of 6 / 10.
What are the PE and PB ratios of CLOROX COMPANY (CLX) stock?
The Price/Earnings (PE) ratio for CLOROX COMPANY (CLX) is 17.95 and the Price/Book (PB) ratio is -652.98.
How sustainable is the dividend of CLOROX COMPANY (CLX) stock?
The dividend rating of CLOROX COMPANY (CLX) is 7 / 10 and the dividend payout ratio is 76.11%.