CLOROX COMPANY (CLX) Stock Fundamental Analysis
NYSE:CLX • US1890541097
122.96 USD
-2.98 (-2.37%)
At close: Feb 17, 2026
123.05 USD
+0.09 (+0.07%)
After Hours: 2/17/2026, 4:52:00 PM
Taking everything into account, CLX scores 5 out of 10 in our fundamental rating. CLX was compared to 12 industry peers in the Household Products industry. Both the profitability and the financial health of CLX get a neutral evaluation. Nothing too spectacular is happening here. While showing a medium growth rate, CLX is valued expensive at the moment.
1. Profitability
1.1 Basic Checks
- CLX had positive earnings in the past year.
- In the past year CLX had a positive cash flow from operations.
- Each year in the past 5 years CLX has been profitable.
- Each year in the past 5 years CLX had a positive operating cash flow.
1.2 Ratios
- With an excellent Return On Assets value of 13.45%, CLX belongs to the best of the industry, outperforming 91.67% of the companies in the same industry.
- The Return On Invested Capital of CLX (21.55%) is better than 83.33% of its industry peers.
- The Average Return On Invested Capital over the past 3 years for CLX is above the industry average of 14.67%.
- The 3 year average ROIC (18.59%) for CLX is below the current ROIC(21.55%), indicating increased profibility in the last year.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 13.45% | ||
| ROE | N/A | ||
| ROIC | 21.55% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
1.3 Margins
- With a decent Profit Margin value of 11.17%, CLX is doing good in the industry, outperforming 66.67% of the companies in the same industry.
- CLX's Profit Margin has declined in the last couple of years.
- CLX's Operating Margin of 15.21% is in line compared to the rest of the industry. CLX outperforms 50.00% of its industry peers.
- CLX's Operating Margin has declined in the last couple of years.
- CLX's Gross Margin of 44.16% is fine compared to the rest of the industry. CLX outperforms 66.67% of its industry peers.
- CLX's Gross Margin has been stable in the last couple of years.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 15.21% | ||
| PM (TTM) | 11.17% | ||
| GM | 44.16% |
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
2. Health
2.1 Basic Checks
- CLX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- Compared to 1 year ago, CLX has less shares outstanding
- Compared to 5 years ago, CLX has less shares outstanding
- Compared to 1 year ago, CLX has a worse debt to assets ratio.
2.2 Solvency
- An Altman-Z score of 3.32 indicates that CLX is not in any danger for bankruptcy at the moment.
- With a decent Altman-Z score value of 3.32, CLX is doing good in the industry, outperforming 75.00% of the companies in the same industry.
- The Debt to FCF ratio of CLX is 3.59, which is a good value as it means it would take CLX, 3.59 years of fcf income to pay off all of its debts.
- Looking at the Debt to FCF ratio, with a value of 3.59, CLX is in line with its industry, outperforming 50.00% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 3.59 | ||
| Altman-Z | 3.32 |
ROIC/WACC2.75
WACC7.84%
2.3 Liquidity
- CLX has a Current Ratio of 0.74. This is a bad value and indicates that CLX is not financially healthy enough and could expect problems in meeting its short term obligations.
- CLX's Current ratio of 0.74 is on the low side compared to the rest of the industry. CLX is outperformed by 83.33% of its industry peers.
- CLX has a Quick Ratio of 0.74. This is a bad value and indicates that CLX is not financially healthy enough and could expect problems in meeting its short term obligations.
- CLX has a worse Quick ratio (0.48) than 91.67% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 0.74 | ||
| Quick Ratio | 0.48 |
3. Growth
3.1 Past
- The earnings per share for CLX have decreased by -5.48% in the last year.
- CLX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 1.01% yearly.
- CLX shows a decrease in Revenue. In the last year, the revenue decreased by -5.68%.
- Measured over the past years, CLX shows a small growth in Revenue. The Revenue has been growing by 1.11% on average per year.
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
3.2 Future
- The Earnings Per Share is expected to grow by 2.38% on average over the next years.
- The Revenue is expected to grow by 1.40% on average over the next years.
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue Next Year-7.99%
Revenue Next 2Y-1.73%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.4%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
4. Valuation
4.1 Price/Earnings Ratio
- Based on the Price/Earnings ratio of 18.74, the valuation of CLX can be described as rather expensive.
- Compared to the rest of the industry, the Price/Earnings ratio of CLX is on the same level as its industry peers.
- The average S&P500 Price/Earnings ratio is at 27.19. CLX is valued slightly cheaper when compared to this.
- Based on the Price/Forward Earnings ratio of 18.06, the valuation of CLX can be described as rather expensive.
- Compared to the rest of the industry, the Price/Forward Earnings ratio of CLX is on the same level as its industry peers.
- CLX is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 28.06, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 18.74 | ||
| Fwd PE | 18.06 |
4.2 Price Multiples
- CLX's Enterprise Value to EBITDA is on the same level as the industry average.
- CLX's Price/Free Cash Flow ratio is in line with the industry average.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 19.11 | ||
| EV/EBITDA | 13.98 |
4.3 Compensation for Growth
- CLX has a very decent profitability rating, which may justify a higher PE ratio.
- A cheap valuation may be justified as CLX's earnings are expected to decrease with -2.27% in the coming years.
PEG (NY)N/A
PEG (5Y)18.5
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
5. Dividend
5.1 Amount
- With a Yearly Dividend Yield of 3.98%, CLX has a reasonable but not impressive dividend return.
- Compared to an average industry Dividend Yield of 2.46, CLX pays a better dividend. On top of this CLX pays more dividend than 83.33% of the companies listed in the same industry.
- Compared to an average S&P500 Dividend Yield of 1.82, CLX pays a better dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 3.98% |
5.2 History
- The dividend of CLX has a limited annual growth rate of 2.88%.
- CLX has been paying a dividend for at least 10 years, so it has a reliable track record.
- CLX has not decreased their dividend for at least 10 years, which is a reliable track record.
Dividend Growth(5Y)2.88%
Div Incr Years34
Div Non Decr Years34
5.3 Sustainability
- 79.74% of the earnings are spent on dividend by CLX. This is not a sustainable payout ratio.
- The dividend of CLX is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP79.74%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
122.96
-2.98 (-2.37%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryHousehold Products
Earnings (Last)02-03 2026-02-03/amc
Earnings (Next)05-04 2026-05-04/amc
Inst Owners89.77%
Inst Owner Change-4.22%
Ins Owners0.4%
Ins Owner Change13.57%
Market Cap14.87B
Revenue(TTM)6.76B
Net Income(TTM)755.00M
Analysts54.81
Price Target123.8 (0.68%)
Short Float %6.36%
Short Ratio3.26
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 3.98% |
Yearly Dividend4.88
Dividend Growth(5Y)2.88%
DP79.74%
Div Incr Years34
Div Non Decr Years34
Ex-Date01-28 2026-01-28 (1.24)
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)1.49%
Min EPS beat(2)-3.99%
Max EPS beat(2)6.97%
EPS beat(4)2
Avg EPS beat(4)5.85%
Min EPS beat(4)-8.29%
Max EPS beat(4)28.7%
EPS beat(8)6
Avg EPS beat(8)12.97%
EPS beat(12)10
Avg EPS beat(12)48.42%
EPS beat(16)13
Avg EPS beat(16)42.93%
Revenue beat(2)2
Avg Revenue beat(2)0.98%
Min Revenue beat(2)0.9%
Max Revenue beat(2)1.06%
Revenue beat(4)3
Avg Revenue beat(4)-0.19%
Min Revenue beat(4)-4.3%
Max Revenue beat(4)1.58%
Revenue beat(8)5
Avg Revenue beat(8)0.09%
Revenue beat(12)9
Avg Revenue beat(12)2.15%
Revenue beat(16)11
Avg Revenue beat(16)1.6%
PT rev (1m)-1.27%
PT rev (3m)-9.08%
EPS NQ rev (1m)-1.41%
EPS NQ rev (3m)-0.94%
EPS NY rev (1m)-0.46%
EPS NY rev (3m)-0.85%
Revenue NQ rev (1m)-0.06%
Revenue NQ rev (3m)-0.06%
Revenue NY rev (1m)-0.12%
Revenue NY rev (3m)-0.2%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 18.74 | ||
| Fwd PE | 18.06 | ||
| P/S | 2.2 | ||
| P/FCF | 19.11 | ||
| P/OCF | 15.11 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 13.98 |
EPS(TTM)6.56
EY5.34%
EPS(NY)6.81
Fwd EY5.54%
FCF(TTM)6.43
FCFY5.23%
OCF(TTM)8.14
OCFY6.62%
SpS55.89
BVpS-1.03
TBVpS-15.81
PEG (NY)N/A
PEG (5Y)18.5
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 13.45% | ||
| ROE | N/A | ||
| ROCE | 31.48% | ||
| ROIC | 21.55% | ||
| ROICexc | 23.01% | ||
| ROICexgc | 49.39% | ||
| OM | 15.21% | ||
| PM (TTM) | 11.17% | ||
| GM | 44.16% | ||
| FCFM | 11.51% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
ROICexc(3y)19.75%
ROICexc(5y)18.87%
ROICexgc(3y)40.28%
ROICexgc(5y)41.99%
ROCE(3y)24.92%
ROCE(5y)23.9%
ROICexgc growth 3Y25.21%
ROICexgc growth 5Y-4.26%
ROICexc growth 3Y28.43%
ROICexc growth 5Y1.01%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
F-Score6
Asset Turnover1.2
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 3.59 | ||
| Debt/EBITDA | 2.23 | ||
| Cap/Depr | 92.38% | ||
| Cap/Sales | 3.05% | ||
| Interest Coverage | 250 | ||
| Cash Conversion | 78.66% | ||
| Profit Quality | 103.05% | ||
| Current Ratio | 0.74 | ||
| Quick Ratio | 0.48 | ||
| Altman-Z | 3.32 |
F-Score6
WACC7.84%
ROIC/WACC2.75
Cap/Depr(3y)95.76%
Cap/Depr(5y)111.24%
Cap/Sales(3y)3.06%
Cap/Sales(5y)3.44%
Profit Quality(3y)296.87%
Profit Quality(5y)227.9%
High Growth Momentum
Growth
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
Revenue Next Year-7.99%
Revenue Next 2Y-1.73%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.4%
EBIT growth 1Y-2.93%
EBIT growth 3Y18.51%
EBIT growth 5Y-1.39%
EBIT Next Year5.54%
EBIT Next 3Y7.17%
EBIT Next 5Y6.97%
FCF growth 1Y6.87%
FCF growth 3Y12.46%
FCF growth 5Y-10.05%
OCF growth 1Y4.24%
OCF growth 3Y7.67%
OCF growth 5Y-8.7%
CLOROX COMPANY / CLX FAQ
Can you provide the ChartMill fundamental rating for CLOROX COMPANY?
ChartMill assigns a fundamental rating of 5 / 10 to CLX.
What is the valuation status for CLX stock?
ChartMill assigns a valuation rating of 3 / 10 to CLOROX COMPANY (CLX). This can be considered as Overvalued.
What is the profitability of CLX stock?
CLOROX COMPANY (CLX) has a profitability rating of 6 / 10.
What are the PE and PB ratios of CLOROX COMPANY (CLX) stock?
The Price/Earnings (PE) ratio for CLOROX COMPANY (CLX) is 18.74 and the Price/Book (PB) ratio is -118.94.
How sustainable is the dividend of CLOROX COMPANY (CLX) stock?
The dividend rating of CLOROX COMPANY (CLX) is 6 / 10 and the dividend payout ratio is 79.74%.