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BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BKNG - US09857L1089 - Common Stock

4914.69 USD
+2.84 (+0.06%)
Last: 11/28/2025, 8:14:39 PM
4905.49 USD
-9.2 (-0.19%)
After Hours: 11/28/2025, 8:14:39 PM
Fundamental Rating

6

We assign a fundamental rating of 6 out of 10 to BKNG. BKNG was compared to 132 industry peers in the Hotels, Restaurants & Leisure industry. BKNG scores excellent points on both the profitability and health parts. This is a solid base for a good stock. BKNG is not priced too expensively while it is growing strongly. Keep and eye on this one! These ratings would make BKNG suitable for growth and quality investing!


Dividend Valuation Growth Profitability Health

7

1. Profitability

1.1 Basic Checks

BKNG had positive earnings in the past year.
BKNG had a positive operating cash flow in the past year.
In the past 5 years BKNG has always been profitable.
Each year in the past 5 years BKNG had a positive operating cash flow.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B 8B

1.2 Ratios

The Return On Assets of BKNG (17.54%) is better than 95.45% of its industry peers.
BKNG has a better Return On Invested Capital (58.48%) than 99.24% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BKNG is significantly above the industry average of 10.42%.
The last Return On Invested Capital (58.48%) for BKNG is above the 3 year average (39.14%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROIC 58.48%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 -50 100 -100 -150

1.3 Margins

Looking at the Profit Margin, with a value of 19.37%, BKNG belongs to the top of the industry, outperforming 92.42% of the companies in the same industry.
In the last couple of years the Profit Margin of BKNG has declined.
Looking at the Operating Margin, with a value of 35.29%, BKNG belongs to the top of the industry, outperforming 98.48% of the companies in the same industry.
In the last couple of years the Operating Margin of BKNG has remained more or less at the same level.
Industry RankSector Rank
OM 35.29%
PM (TTM) 19.37%
GM N/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

7

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), BKNG is creating value.
BKNG has less shares outstanding than it did 1 year ago.
The number of shares outstanding for BKNG has been reduced compared to 5 years ago.
The debt/assets ratio for BKNG is higher compared to a year ago.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

BKNG has an Altman-Z score of 6.97. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
With an excellent Altman-Z score value of 6.97, BKNG belongs to the best of the industry, outperforming 92.42% of the companies in the same industry.
The Debt to FCF ratio of BKNG is 2.04, which is a good value as it means it would take BKNG, 2.04 years of fcf income to pay off all of its debts.
BKNG's Debt to FCF ratio of 2.04 is amongst the best of the industry. BKNG outperforms 84.09% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Altman-Z 6.97
ROIC/WACC7.02
WACC8.33%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

2.3 Liquidity

A Current Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
BKNG has a Current ratio of 1.33. This is in the better half of the industry: BKNG outperforms 65.91% of its industry peers.
A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
With a decent Quick ratio value of 1.33, BKNG is doing good in the industry, outperforming 68.94% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

7

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 24.18% over the past year.
Measured over the past years, BKNG shows a quite strong growth in Earnings Per Share. The EPS has been growing by 12.66% on average per year.
BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.96%.
Measured over the past years, BKNG shows a quite strong growth in Revenue. The Revenue has been growing by 9.52% on average per year.
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%

3.2 Future

BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 17.63% yearly.
The Revenue is expected to grow by 9.28% on average over the next years. This is quite good.
EPS Next Y22.74%
EPS Next 2Y19.8%
EPS Next 3Y18.48%
EPS Next 5Y17.63%
Revenue Next Year13.66%
Revenue Next 2Y11.3%
Revenue Next 3Y10.32%
Revenue Next 5Y9.28%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 200 400 600

5

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 22.21, BKNG is valued on the expensive side.
Compared to the rest of the industry, the Price/Earnings ratio of BKNG indicates a somewhat cheap valuation: BKNG is cheaper than 62.88% of the companies listed in the same industry.
When comparing the Price/Earnings ratio of BKNG to the average of the S&P500 Index (26.31), we can say BKNG is valued inline with the index average.
A Price/Forward Earnings ratio of 18.24 indicates a rather expensive valuation of BKNG.
62.12% of the companies in the same industry are more expensive than BKNG, based on the Price/Forward Earnings ratio.
The average S&P500 Price/Forward Earnings ratio is at 36.59. BKNG is valued rather cheaply when compared to this.
Industry RankSector Rank
PE 22.21
Fwd PE 18.24
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

62.88% of the companies in the same industry are cheaper than BKNG, based on the Enterprise Value to EBITDA ratio.
71.21% of the companies in the same industry are more expensive than BKNG, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 19.16
EV/EBITDA 16.26
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
BKNG has a very decent profitability rating, which may justify a higher PE ratio.
A more expensive valuation may be justified as BKNG's earnings are expected to grow with 18.48% in the coming years.
PEG (NY)0.98
PEG (5Y)1.75
EPS Next 2Y19.8%
EPS Next 3Y18.48%

2

5. Dividend

5.1 Amount

BKNG has a yearly dividend return of 0.84%, which is pretty low.
BKNG's Dividend Yield is a higher than the industry average which is at 6.38.
With a Dividend Yield of 0.84, BKNG pays less dividend than the S&P500 average, which is at 2.40.
Industry RankSector Rank
Dividend Yield 0.84%

5.2 History

BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

24.39% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP24.39%
EPS Next 2Y19.8%
EPS Next 3Y18.48%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

BOOKING HOLDINGS INC

NASDAQ:BKNG (11/28/2025, 8:14:39 PM)

After market: 4905.49 -9.2 (-0.19%)

4914.69

+2.84 (+0.06%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)10-28 2025-10-28/amc
Earnings (Next)02-18 2026-02-18/amc
Inst Owners96%
Inst Owner Change-0.45%
Ins Owners0.16%
Ins Owner Change-5.01%
Market Cap159.29B
Revenue(TTM)26.04B
Net Income(TTM)5.04B
Analysts77.45
Price Target6308.68 (28.36%)
Short Float %1.83%
Short Ratio2.36
Dividend
Industry RankSector Rank
Dividend Yield 0.84%
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP24.39%
Div Incr Years0
Div Non Decr Years0
Ex-Date12-05 2025-12-05 (9.6)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)5.07%
Min EPS beat(2)1.98%
Max EPS beat(2)8.15%
EPS beat(4)4
Avg EPS beat(4)15.89%
Min EPS beat(4)1.98%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.46%
EPS beat(12)12
Avg EPS beat(12)14.36%
EPS beat(16)16
Avg EPS beat(16)32.72%
Revenue beat(2)2
Avg Revenue beat(2)1.47%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.66%
Revenue beat(4)4
Avg Revenue beat(4)2.05%
Min Revenue beat(4)1.28%
Max Revenue beat(4)3.52%
Revenue beat(8)6
Avg Revenue beat(8)1.49%
Revenue beat(12)8
Avg Revenue beat(12)1.23%
Revenue beat(16)11
Avg Revenue beat(16)1.19%
PT rev (1m)2.18%
PT rev (3m)2.18%
EPS NQ rev (1m)-0.04%
EPS NQ rev (3m)0.44%
EPS NY rev (1m)1.58%
EPS NY rev (3m)1.73%
Revenue NQ rev (1m)0.1%
Revenue NQ rev (3m)0.21%
Revenue NY rev (1m)1.06%
Revenue NY rev (3m)1.1%
Valuation
Industry RankSector Rank
PE 22.21
Fwd PE 18.24
P/S 6.12
P/FCF 19.16
P/OCF 18.44
P/B N/A
P/tB N/A
EV/EBITDA 16.26
EPS(TTM)221.26
EY4.5%
EPS(NY)269.41
Fwd EY5.48%
FCF(TTM)256.56
FCFY5.22%
OCF(TTM)266.58
OCFY5.42%
SpS803.42
BVpS-146.13
TBVpS-258.13
PEG (NY)0.98
PEG (5Y)1.75
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROCE 73.6%
ROIC 58.48%
ROICexc N/A
ROICexgc N/A
OM 35.29%
PM (TTM) 19.37%
GM N/A
FCFM 31.93%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.91
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Debt/EBITDA 1.63
Cap/Depr 51.67%
Cap/Sales 1.25%
Interest Coverage 8.47
Cash Conversion 87.99%
Profit Quality 164.85%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 6.97
F-Score6
WACC8.33%
ROIC/WACC7.02
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
EPS Next Y22.74%
EPS Next 2Y19.8%
EPS Next 3Y18.48%
EPS Next 5Y17.63%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
Revenue Next Year13.66%
Revenue Next 2Y11.3%
Revenue Next 3Y10.32%
Revenue Next 5Y9.28%
EBIT growth 1Y42.79%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year28.03%
EBIT Next 3Y16.75%
EBIT Next 5Y14.78%
FCF growth 1Y5.99%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y5.74%
OCF growth 3Y43.44%
OCF growth 5Y11.34%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 6 / 10 to BKNG.


What is the valuation status of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a valuation rating of 5 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 7 / 10.


What is the valuation of BOOKING HOLDINGS INC based on its PE and PB ratios?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 22.21 and the Price/Book (PB) ratio is -33.63.


How sustainable is the dividend of BOOKING HOLDINGS INC (BKNG) stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 24.39%.