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BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BKNG - US09857L1089 - Common Stock

5314.71 USD
-76.81 (-1.42%)
Last: 1/13/2026, 8:00:01 PM
5314 USD
-0.71 (-0.01%)
After Hours: 1/13/2026, 8:00:01 PM
Fundamental Rating

6

Overall BKNG gets a fundamental rating of 6 out of 10. We evaluated BKNG against 133 industry peers in the Hotels, Restaurants & Leisure industry. BKNG gets an excellent profitability rating and is at the same time showing great financial health properties. BKNG is not priced too expensively while it is growing strongly. Keep and eye on this one! With these ratings, BKNG could be worth investigating further for growth and quality investing!.


Dividend Valuation Growth Profitability Health

7

1. Profitability

1.1 Basic Checks

In the past year BKNG was profitable.
In the past year BKNG had a positive cash flow from operations.
Each year in the past 5 years BKNG has been profitable.
BKNG had a positive operating cash flow in each of the past 5 years.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B 8B

1.2 Ratios

The Return On Assets of BKNG (17.54%) is better than 95.49% of its industry peers.
BKNG's Return On Invested Capital of 58.48% is amongst the best of the industry. BKNG outperforms 99.25% of its industry peers.
BKNG had an Average Return On Invested Capital over the past 3 years of 39.14%. This is significantly above the industry average of 10.34%.
The 3 year average ROIC (39.14%) for BKNG is below the current ROIC(58.48%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROIC 58.48%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 -50 100 -100 -150

1.3 Margins

With an excellent Profit Margin value of 19.37%, BKNG belongs to the best of the industry, outperforming 92.48% of the companies in the same industry.
BKNG's Profit Margin has declined in the last couple of years.
BKNG has a Operating Margin of 35.29%. This is amongst the best in the industry. BKNG outperforms 98.50% of its industry peers.
In the last couple of years the Operating Margin of BKNG has remained more or less at the same level.
Industry RankSector Rank
OM 35.29%
PM (TTM) 19.37%
GM N/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

7

2. Health

2.1 Basic Checks

BKNG has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
The number of shares outstanding for BKNG has been reduced compared to 1 year ago.
Compared to 5 years ago, BKNG has less shares outstanding
Compared to 1 year ago, BKNG has a worse debt to assets ratio.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

BKNG has an Altman-Z score of 7.23. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
The Altman-Z score of BKNG (7.23) is better than 91.73% of its industry peers.
BKNG has a debt to FCF ratio of 2.04. This is a good value and a sign of high solvency as BKNG would need 2.04 years to pay back of all of its debts.
The Debt to FCF ratio of BKNG (2.04) is better than 86.47% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Altman-Z 7.23
ROIC/WACC6.87
WACC8.51%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

2.3 Liquidity

A Current Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
BKNG has a Current ratio of 1.33. This is in the better half of the industry: BKNG outperforms 66.17% of its industry peers.
A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
Looking at the Quick ratio, with a value of 1.33, BKNG is in the better half of the industry, outperforming 69.92% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

7

3. Growth

3.1 Past

BKNG shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 24.18%, which is quite impressive.
BKNG shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 12.66% yearly.
BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.96%.
Measured over the past years, BKNG shows a quite strong growth in Revenue. The Revenue has been growing by 9.52% on average per year.
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%

3.2 Future

BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 17.61% yearly.
BKNG is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 9.39% yearly.
EPS Next Y21.8%
EPS Next 2Y20.18%
EPS Next 3Y18.73%
EPS Next 5Y17.61%
Revenue Next Year13.74%
Revenue Next 2Y11.34%
Revenue Next 3Y10.4%
Revenue Next 5Y9.39%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 200 400 600

4

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 24.02, BKNG is valued on the expensive side.
BKNG's Price/Earnings ratio is a bit cheaper when compared to the industry. BKNG is cheaper than 61.65% of the companies in the same industry.
Compared to an average S&P500 Price/Earnings ratio of 27.30, BKNG is valued at the same level.
A Price/Forward Earnings ratio of 19.60 indicates a rather expensive valuation of BKNG.
Based on the Price/Forward Earnings ratio, BKNG is valued a bit cheaper than 62.41% of the companies in the same industry.
The average S&P500 Price/Forward Earnings ratio is at 24.04. BKNG is around the same levels.
Industry RankSector Rank
PE 24.02
Fwd PE 19.6
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

63.91% of the companies in the same industry are cheaper than BKNG, based on the Enterprise Value to EBITDA ratio.
Based on the Price/Free Cash Flow ratio, BKNG is valued a bit cheaper than 70.68% of the companies in the same industry.
Industry RankSector Rank
P/FCF 20.6
EV/EBITDA 17.75
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

The PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
BKNG has a very decent profitability rating, which may justify a higher PE ratio.
BKNG's earnings are expected to grow with 18.73% in the coming years. This may justify a more expensive valuation.
PEG (NY)1.1
PEG (5Y)1.9
EPS Next 2Y20.18%
EPS Next 3Y18.73%

2

5. Dividend

5.1 Amount

BKNG has a yearly dividend return of 0.71%, which is pretty low.
BKNG's Dividend Yield is a higher than the industry average which is at 6.32.
Compared to an average S&P500 Dividend Yield of 1.92, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.71%

5.2 History

BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

24.39% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP24.39%
EPS Next 2Y20.18%
EPS Next 3Y18.73%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

BOOKING HOLDINGS INC

NASDAQ:BKNG (1/13/2026, 8:00:01 PM)

After market: 5314 -0.71 (-0.01%)

5314.71

-76.81 (-1.42%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)10-28 2025-10-28/amc
Earnings (Next)02-18 2026-02-18/amc
Inst Owners96.76%
Inst Owner Change-0.62%
Ins Owners0.15%
Ins Owner Change-5.42%
Market Cap171.29B
Revenue(TTM)26.04B
Net Income(TTM)5.04B
Analysts79.11
Price Target6304.82 (18.63%)
Short Float %2.26%
Short Ratio2.66
Dividend
Industry RankSector Rank
Dividend Yield 0.71%
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP24.39%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)5.07%
Min EPS beat(2)1.98%
Max EPS beat(2)8.15%
EPS beat(4)4
Avg EPS beat(4)15.89%
Min EPS beat(4)1.98%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.46%
EPS beat(12)12
Avg EPS beat(12)14.36%
EPS beat(16)16
Avg EPS beat(16)32.72%
Revenue beat(2)2
Avg Revenue beat(2)1.47%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.66%
Revenue beat(4)4
Avg Revenue beat(4)2.05%
Min Revenue beat(4)1.28%
Max Revenue beat(4)3.52%
Revenue beat(8)6
Avg Revenue beat(8)1.49%
Revenue beat(12)8
Avg Revenue beat(12)1.23%
Revenue beat(16)11
Avg Revenue beat(16)1.19%
PT rev (1m)0.04%
PT rev (3m)2.12%
EPS NQ rev (1m)-0.09%
EPS NQ rev (3m)0.58%
EPS NY rev (1m)-1.19%
EPS NY rev (3m)0.94%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.26%
Revenue NY rev (1m)0.04%
Revenue NY rev (3m)1.17%
Valuation
Industry RankSector Rank
PE 24.02
Fwd PE 19.6
P/S 6.58
P/FCF 20.6
P/OCF 19.83
P/B N/A
P/tB N/A
EV/EBITDA 17.75
EPS(TTM)221.26
EY4.16%
EPS(NY)271.16
Fwd EY5.1%
FCF(TTM)257.99
FCFY4.85%
OCF(TTM)268.07
OCFY5.04%
SpS807.91
BVpS-146.94
TBVpS-259.57
PEG (NY)1.1
PEG (5Y)1.9
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROCE 73.6%
ROIC 58.48%
ROICexc N/A
ROICexgc N/A
OM 35.29%
PM (TTM) 19.37%
GM N/A
FCFM 31.93%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.91
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Debt/EBITDA 1.63
Cap/Depr 51.67%
Cap/Sales 1.25%
Interest Coverage 8.47
Cash Conversion 87.99%
Profit Quality 164.85%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 7.23
F-Score6
WACC8.51%
ROIC/WACC6.87
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
EPS Next Y21.8%
EPS Next 2Y20.18%
EPS Next 3Y18.73%
EPS Next 5Y17.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
Revenue Next Year13.74%
Revenue Next 2Y11.34%
Revenue Next 3Y10.4%
Revenue Next 5Y9.39%
EBIT growth 1Y42.79%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year31.49%
EBIT Next 3Y17.82%
EBIT Next 5Y15.06%
FCF growth 1Y5.99%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y5.74%
OCF growth 3Y43.44%
OCF growth 5Y11.34%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 6 / 10 to BKNG.


What is the valuation status for BKNG stock?

ChartMill assigns a valuation rating of 4 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 7 / 10.


What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 24.02 and the Price/Book (PB) ratio is -36.17.


Can you provide the dividend sustainability for BKNG stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 24.39%.