BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

NASDAQ:BKNG • US09857L1089

4250.26 USD
+87.26 (+2.1%)
At close: Feb 26, 2026
4225 USD
-25.26 (-0.59%)
After Hours: 2/26/2026, 8:12:24 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

7

BKNG gets a fundamental rating of 7 out of 10. The analysis compared the fundamentals against 126 industry peers in the Hotels, Restaurants & Leisure industry. BKNG gets an excellent profitability rating and is at the same time showing great financial health properties. BKNG is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one! These ratings could make BKNG a good candidate for growth and quality investing.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • BKNG had positive earnings in the past year.
  • BKNG had a positive operating cash flow in the past year.
  • BKNG had positive earnings in each of the past 5 years.
  • In the past 5 years BKNG always reported a positive cash flow from operatings.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B

1.2 Ratios

  • The Return On Assets of BKNG (18.47%) is better than 95.24% of its industry peers.
  • With an excellent Return On Invested Capital value of 60.31%, BKNG belongs to the best of the industry, outperforming 99.21% of the companies in the same industry.
  • BKNG had an Average Return On Invested Capital over the past 3 years of 52.44%. This is significantly above the industry average of 10.67%.
  • The last Return On Invested Capital (60.31%) for BKNG is above the 3 year average (52.44%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROIC 60.31%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 50 -50 100 -100 -150

1.3 Margins

  • BKNG has a better Profit Margin (20.08%) than 92.86% of its industry peers.
  • In the last couple of years the Profit Margin of BKNG has grown nicely.
  • Looking at the Operating Margin, with a value of 35.25%, BKNG belongs to the top of the industry, outperforming 98.41% of the companies in the same industry.
  • BKNG's Operating Margin has improved in the last couple of years.
Industry RankSector Rank
OM 35.25%
PM (TTM) 20.08%
GM N/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60 80

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), BKNG is creating value.
  • BKNG has less shares outstanding than it did 1 year ago.
  • Compared to 5 years ago, BKNG has less shares outstanding
  • BKNG has a worse debt/assets ratio than last year.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

2.2 Solvency

  • BKNG has an Altman-Z score of 6.47. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
  • BKNG has a better Altman-Z score (6.47) than 91.27% of its industry peers.
  • The Debt to FCF ratio of BKNG is 2.06, which is a good value as it means it would take BKNG, 2.06 years of fcf income to pay off all of its debts.
  • BKNG has a better Debt to FCF ratio (2.06) than 83.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Altman-Z 6.47
ROIC/WACC7.3
WACC8.26%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 5B -5B 10B 15B

2.3 Liquidity

  • BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
  • BKNG's Current ratio of 1.33 is fine compared to the rest of the industry. BKNG outperforms 63.49% of its industry peers.
  • A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
  • BKNG has a better Quick ratio (1.33) than 67.46% of its industry peers.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

7

3. Growth

3.1 Past

  • BKNG shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 21.72%, which is quite impressive.
  • The Earnings Per Share has been growing by 117.82% on average over the past years. This is a very strong growth
  • The Revenue has grown by 13.39% in the past year. This is quite good.
  • Measured over the past years, BKNG shows a very strong growth in Revenue. The Revenue has been growing by 31.69% on average per year.
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%

3.2 Future

  • BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 18.69% yearly.
  • Based on estimates for the next years, BKNG will show a small growth in Revenue. The Revenue will grow by 7.82% on average per year.
EPS Next Y18.96%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
EPS Next 5Y18.69%
Revenue Next Year9.33%
Revenue Next 2Y8.94%
Revenue Next 3Y8.44%
Revenue Next 5Y7.82%

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 200 400 600

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Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 18.60 indicates a rather expensive valuation of BKNG.
  • 69.05% of the companies in the same industry are more expensive than BKNG, based on the Price/Earnings ratio.
  • The average S&P500 Price/Earnings ratio is at 27.21. BKNG is valued slightly cheaper when compared to this.
  • Based on the Price/Forward Earnings ratio of 15.64, the valuation of BKNG can be described as correct.
  • 73.81% of the companies in the same industry are more expensive than BKNG, based on the Price/Forward Earnings ratio.
  • BKNG is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 28.13, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 18.6
Fwd PE 15.64
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • BKNG's Enterprise Value to EBITDA ratio is in line with the industry average.
  • Based on the Price/Free Cash Flow ratio, BKNG is valued cheaper than 82.54% of the companies in the same industry.
Industry RankSector Rank
P/FCF 15.07
EV/EBITDA 13.42
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

  • BKNG's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • BKNG has an outstanding profitability rating, which may justify a higher PE ratio.
  • BKNG's earnings are expected to grow with 17.02% in the coming years. This may justify a more expensive valuation.
PEG (NY)0.98
PEG (5Y)0.16
EPS Next 2Y17.57%
EPS Next 3Y17.02%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

2

5. Dividend

5.1 Amount

  • BKNG has a yearly dividend return of 0.94%, which is pretty low.
  • Compared to an average industry Dividend Yield of 1.10, BKNG pays a bit more dividend than its industry peers.
  • Compared to an average S&P500 Dividend Yield of 1.80, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.94%

5.2 History

  • BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

  • 23.09% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP23.09%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

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Find the best dividend stocksShow peers with best dividend

BOOKING HOLDINGS INC

NASDAQ:BKNG (2/26/2026, 8:12:24 PM)

After market: 4225 -25.26 (-0.59%)

4250.26

+87.26 (+2.1%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)02-18
Earnings (Next)04-27
Inst Owners96.76%
Inst Owner Change9.45%
Ins Owners0.15%
Ins Owner Change-3.57%
Market Cap136.99B
Revenue(TTM)26.92B
Net Income(TTM)5.40B
Analysts79.56
Price Target5979.65 (40.69%)
Short Float %2.33%
Short Ratio2.61
Dividend
Industry RankSector Rank
Dividend Yield 0.94%
Yearly Dividend38.49
Dividend Growth(5Y)N/A
DP23.09%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)0.35%
Min EPS beat(2)-1.28%
Max EPS beat(2)1.98%
EPS beat(4)3
Avg EPS beat(4)12.3%
Min EPS beat(4)-1.28%
Max EPS beat(4)40.35%
EPS beat(8)7
Avg EPS beat(8)14.67%
EPS beat(12)11
Avg EPS beat(12)13.5%
EPS beat(16)15
Avg EPS beat(16)31.78%
Revenue beat(2)2
Avg Revenue beat(2)1.42%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.55%
Revenue beat(4)4
Avg Revenue beat(4)1.56%
Min Revenue beat(4)1.28%
Max Revenue beat(4)1.73%
Revenue beat(8)7
Avg Revenue beat(8)1.73%
Revenue beat(12)8
Avg Revenue beat(12)1.2%
Revenue beat(16)11
Avg Revenue beat(16)1.12%
PT rev (1m)-0.03%
PT rev (3m)0.27%
EPS NQ rev (1m)0.71%
EPS NQ rev (3m)1%
EPS NY rev (1m)0.03%
EPS NY rev (3m)-0.67%
Revenue NQ rev (1m)0.26%
Revenue NQ rev (3m)0.32%
Revenue NY rev (1m)0.05%
Revenue NY rev (3m)0.12%
Valuation
Industry RankSector Rank
PE 18.6
Fwd PE 15.64
P/S 5.09
P/FCF 15.07
P/OCF 14.56
P/B N/A
P/tB N/A
EV/EBITDA 13.42
EPS(TTM)228.51
EY5.38%
EPS(NY)271.84
Fwd EY6.4%
FCF(TTM)281.94
FCFY6.63%
OCF(TTM)291.93
OCFY6.87%
SpS835.15
BVpS-173.07
TBVpS-284.36
PEG (NY)0.98
PEG (5Y)0.16
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROCE 75.5%
ROIC 60.31%
ROICexc N/A
ROICexgc N/A
OM 35.25%
PM (TTM) 20.08%
GM N/A
FCFM 33.76%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)65.64%
ROCE(5y)48.08%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.92
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Debt/EBITDA 1.67
Cap/Depr 51.69%
Cap/Sales 1.2%
Interest Coverage 8.62
Cash Conversion 93.07%
Profit Quality 168.15%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 6.47
F-Score6
WACC8.26%
ROIC/WACC7.3
Cap/Depr(3y)64.24%
Cap/Depr(5y)69.31%
Cap/Sales(3y)1.54%
Cap/Sales(5y)1.91%
Profit Quality(3y)155.18%
Profit Quality(5y)176.76%
High Growth Momentum
Growth
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
EPS Next Y18.96%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
EPS Next 5Y18.69%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%
Revenue Next Year9.33%
Revenue Next 2Y8.94%
Revenue Next 3Y8.44%
Revenue Next 5Y7.82%
EBIT growth 1Y25.01%
EBIT growth 3Y26.07%
EBIT growth 5Y85.03%
EBIT Next Year25.62%
EBIT Next 3Y15.42%
EBIT Next 5Y13.64%
FCF growth 1Y15.11%
FCF growth 3Y13.68%
FCF growth 5YN/A
OCF growth 1Y13.05%
OCF growth 3Y12.81%
OCF growth 5Y156.35%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 7 / 10 to BKNG.


What is the valuation status for BKNG stock?

ChartMill assigns a valuation rating of 6 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 8 / 10.


What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 18.6 and the Price/Book (PB) ratio is -24.56.


Can you provide the dividend sustainability for BKNG stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 23.09%.