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BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

USA - NASDAQ:BKNG - US09857L1089 - Common Stock

5526.02 USD
-33.81 (-0.61%)
Last: 9/16/2025, 10:03:08 AM
Fundamental Rating

6

Overall BKNG gets a fundamental rating of 6 out of 10. We evaluated BKNG against 133 industry peers in the Hotels, Restaurants & Leisure industry. BKNG scores excellent points on both the profitability and health parts. This is a solid base for a good stock. BKNG is growing strongly while it is still valued neutral. This is a good combination! With these ratings, BKNG could be worth investigating further for growth and quality investing!.


Dividend Valuation Growth Profitability Health

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7

1. Profitability

1.1 Basic Checks

In the past year BKNG was profitable.
BKNG had a positive operating cash flow in the past year.
Each year in the past 5 years BKNG has been profitable.
Each year in the past 5 years BKNG had a positive operating cash flow.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B 8B

1.2 Ratios

BKNG has a Return On Assets of 15.69%. This is amongst the best in the industry. BKNG outperforms 93.23% of its industry peers.
BKNG's Return On Invested Capital of 54.90% is amongst the best of the industry. BKNG outperforms 98.50% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BKNG is significantly above the industry average of 15.68%.
The 3 year average ROIC (39.14%) for BKNG is below the current ROIC(54.90%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 15.69%
ROE N/A
ROIC 54.9%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 -50 100 -100 -150

1.3 Margins

BKNG has a Profit Margin of 19.23%. This is amongst the best in the industry. BKNG outperforms 92.48% of its industry peers.
In the last couple of years the Profit Margin of BKNG has declined.
BKNG has a Operating Margin of 33.26%. This is amongst the best in the industry. BKNG outperforms 98.50% of its industry peers.
BKNG's Operating Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 33.26%
PM (TTM) 19.23%
GM N/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

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7

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), BKNG is creating value.
The number of shares outstanding for BKNG has been reduced compared to 1 year ago.
Compared to 5 years ago, BKNG has less shares outstanding
BKNG has a worse debt/assets ratio than last year.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

An Altman-Z score of 6.48 indicates that BKNG is not in any danger for bankruptcy at the moment.
The Altman-Z score of BKNG (6.48) is better than 87.22% of its industry peers.
The Debt to FCF ratio of BKNG is 2.00, which is an excellent value as it means it would take BKNG, only 2.00 years of fcf income to pay off all of its debts.
BKNG has a Debt to FCF ratio of 2.00. This is amongst the best in the industry. BKNG outperforms 83.46% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2
Altman-Z 6.48
ROIC/WACC6.18
WACC8.89%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

2.3 Liquidity

BKNG has a Current Ratio of 1.25. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Current ratio, with a value of 1.25, BKNG is in the better half of the industry, outperforming 63.16% of the companies in the same industry.
A Quick Ratio of 1.25 indicates that BKNG should not have too much problems paying its short term obligations.
With a decent Quick ratio value of 1.25, BKNG is doing good in the industry, outperforming 66.17% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.25
Quick Ratio 1.25
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

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7

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 23.43% over the past year.
Measured over the past years, BKNG shows a quite strong growth in Earnings Per Share. The EPS has been growing by 12.66% on average per year.
BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 11.72%.
The Revenue has been growing by 9.52% on average over the past years. This is quite good.
EPS 1Y (TTM)23.43%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%32.22%
Revenue 1Y (TTM)11.72%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%16.03%

3.2 Future

BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 16.53% yearly.
Based on estimates for the next years, BKNG will show a quite strong growth in Revenue. The Revenue will grow by 9.08% on average per year.
EPS Next Y20.65%
EPS Next 2Y18.06%
EPS Next 3Y17.22%
EPS Next 5Y16.53%
Revenue Next Year12.43%
Revenue Next 2Y10.49%
Revenue Next 3Y9.75%
Revenue Next 5Y9.08%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 100 200 300 400 500

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4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 26.87, which means the current valuation is very expensive for BKNG.
BKNG's Price/Earnings ratio is in line with the industry average.
BKNG is valuated at similar levels of the S&P average when we compare the Price/Earnings ratio to 27.27, which is the current average of the S&P500 Index.
Based on the Price/Forward Earnings ratio of 21.12, the valuation of BKNG can be described as rather expensive.
The rest of the industry has a similar Price/Forward Earnings ratio as BKNG.
Compared to an average S&P500 Price/Forward Earnings ratio of 22.77, BKNG is valued at the same level.
Industry RankSector Rank
PE 26.87
Fwd PE 21.12
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80 100

4.2 Price Multiples

68.42% of the companies in the same industry are cheaper than BKNG, based on the Enterprise Value to EBITDA ratio.
Based on the Price/Free Cash Flow ratio, BKNG is valued a bit cheaper than 76.69% of the companies in the same industry.
Industry RankSector Rank
P/FCF 19.38
EV/EBITDA 20.24
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600

4.3 Compensation for Growth

BKNG's PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
The decent profitability rating of BKNG may justify a higher PE ratio.
BKNG's earnings are expected to grow with 17.22% in the coming years. This may justify a more expensive valuation.
PEG (NY)1.3
PEG (5Y)2.12
EPS Next 2Y18.06%
EPS Next 3Y17.22%

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2

5. Dividend

5.1 Amount

BKNG has a yearly dividend return of 0.68%, which is pretty low.
Compared to an average industry Dividend Yield of 3.93, BKNG pays a bit more dividend than its industry peers.
Compared to an average S&P500 Dividend Yield of 2.38, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.68%

5.2 History

BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

25.16% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP25.16%
EPS Next 2Y18.06%
EPS Next 3Y17.22%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

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BOOKING HOLDINGS INC

NASDAQ:BKNG (9/16/2025, 10:03:08 AM)

5526.02

-33.81 (-0.61%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)07-29 2025-07-29/amc
Earnings (Next)10-28 2025-10-28/amc
Inst Owners96.55%
Inst Owner Change-8.05%
Ins Owners0.17%
Ins Owner Change-4.06%
Market Cap179.10B
Analysts77.39
Price Target6173.99 (11.73%)
Short Float %1.83%
Short Ratio3.15
Dividend
Industry RankSector Rank
Dividend Yield 0.68%
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP25.16%
Div Incr Years0
Div Non Decr Years0
Ex-Date09-05 2025-09-05 (9.6)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)24.25%
Min EPS beat(2)8.15%
Max EPS beat(2)40.35%
EPS beat(4)4
Avg EPS beat(4)16.92%
Min EPS beat(4)6.1%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.82%
EPS beat(12)12
Avg EPS beat(12)14.54%
EPS beat(16)16
Avg EPS beat(16)33.37%
Revenue beat(2)2
Avg Revenue beat(2)1.7%
Min Revenue beat(2)1.66%
Max Revenue beat(2)1.73%
Revenue beat(4)4
Avg Revenue beat(4)2.41%
Min Revenue beat(4)1.66%
Max Revenue beat(4)3.52%
Revenue beat(8)5
Avg Revenue beat(8)1.22%
Revenue beat(12)8
Avg Revenue beat(12)1.15%
Revenue beat(16)11
Avg Revenue beat(16)1.53%
PT rev (1m)0%
PT rev (3m)10.82%
EPS NQ rev (1m)-0.05%
EPS NQ rev (3m)0.32%
EPS NY rev (1m)3.37%
EPS NY rev (3m)3.38%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.99%
Revenue NY rev (1m)1.74%
Revenue NY rev (3m)2.19%
Valuation
Industry RankSector Rank
PE 26.87
Fwd PE 21.12
P/S 7.16
P/FCF 19.38
P/OCF 18.7
P/B N/A
P/tB N/A
EV/EBITDA 20.24
EPS(TTM)205.65
EY3.72%
EPS(NY)261.68
Fwd EY4.74%
FCF(TTM)285.1
FCFY5.16%
OCF(TTM)295.53
OCFY5.35%
SpS772.14
BVpS-205.4
TBVpS-333.32
PEG (NY)1.3
PEG (5Y)2.12
Profitability
Industry RankSector Rank
ROA 15.69%
ROE N/A
ROCE 69.09%
ROIC 54.9%
ROICexc N/A
ROICexgc N/A
OM 33.26%
PM (TTM) 19.23%
GM N/A
FCFM 36.92%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.82
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2
Debt/EBITDA 1.95
Cap/Depr 54.17%
Cap/Sales 1.35%
Interest Coverage 7.52
Cash Conversion 107.04%
Profit Quality 191.98%
Current Ratio 1.25
Quick Ratio 1.25
Altman-Z 6.48
F-Score6
WACC8.89%
ROIC/WACC6.18
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)23.43%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%32.22%
EPS Next Y20.65%
EPS Next 2Y18.06%
EPS Next 3Y17.22%
EPS Next 5Y16.53%
Revenue 1Y (TTM)11.72%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%16.03%
Revenue Next Year12.43%
Revenue Next 2Y10.49%
Revenue Next 3Y9.75%
Revenue Next 5Y9.08%
EBIT growth 1Y30.84%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year27.89%
EBIT Next 3Y16.63%
EBIT Next 5Y14.55%
FCF growth 1Y43.3%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y40.83%
OCF growth 3Y43.44%
OCF growth 5Y11.34%