BOOKING HOLDINGS INC (BKNG) Fundamental Analysis & Valuation

NASDAQ:BKNG • US09857L1089

4371.77 USD
-68.92 (-1.55%)
At close: Mar 10, 2026
4373.89 USD
+2.12 (+0.05%)
After Hours: 3/10/2026, 8:08:20 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership News

This BKNG fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

7

We assign a fundamental rating of 7 out of 10 to BKNG. BKNG was compared to 126 industry peers in the Hotels, Restaurants & Leisure industry. BKNG has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. BKNG is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one! These ratings could make BKNG a good candidate for growth and quality investing.


Dividend Valuation Growth Profitability Health

8

1. BKNG Profitability Analysis

1.1 Basic Checks

  • BKNG had positive earnings in the past year.
  • BKNG had a positive operating cash flow in the past year.
  • In the past 5 years BKNG has always been profitable.
  • Each year in the past 5 years BKNG had a positive operating cash flow.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B

1.2 Ratios

  • BKNG has a Return On Assets of 18.47%. This is amongst the best in the industry. BKNG outperforms 96.03% of its industry peers.
  • The Return On Invested Capital of BKNG (60.31%) is better than 98.41% of its industry peers.
  • BKNG had an Average Return On Invested Capital over the past 3 years of 52.44%. This is significantly above the industry average of 10.49%.
  • The 3 year average ROIC (52.44%) for BKNG is below the current ROIC(60.31%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROIC 60.31%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 50 -50 100 -100 -150

1.3 Margins

  • BKNG has a Profit Margin of 20.08%. This is amongst the best in the industry. BKNG outperforms 93.65% of its industry peers.
  • In the last couple of years the Profit Margin of BKNG has grown nicely.
  • With an excellent Operating Margin value of 35.25%, BKNG belongs to the best of the industry, outperforming 98.41% of the companies in the same industry.
  • In the last couple of years the Operating Margin of BKNG has grown nicely.
Industry RankSector Rank
OM 35.25%
PM (TTM) 20.08%
GM N/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60 80

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. BKNG Health Analysis

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so BKNG is creating value.
  • BKNG has less shares outstanding than it did 1 year ago.
  • BKNG has less shares outstanding than it did 5 years ago.
  • Compared to 1 year ago, BKNG has a worse debt to assets ratio.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

2.2 Solvency

  • An Altman-Z score of 6.59 indicates that BKNG is not in any danger for bankruptcy at the moment.
  • BKNG has a better Altman-Z score (6.59) than 92.86% of its industry peers.
  • The Debt to FCF ratio of BKNG is 2.06, which is a good value as it means it would take BKNG, 2.06 years of fcf income to pay off all of its debts.
  • The Debt to FCF ratio of BKNG (2.06) is better than 83.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Altman-Z 6.59
ROIC/WACC7.24
WACC8.33%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 5B -5B 10B 15B

2.3 Liquidity

  • BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
  • BKNG's Current ratio of 1.33 is fine compared to the rest of the industry. BKNG outperforms 63.49% of its industry peers.
  • A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
  • The Quick ratio of BKNG (1.33) is better than 67.46% of its industry peers.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. BKNG Growth Analysis

3.1 Past

  • BKNG shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 21.72%, which is quite impressive.
  • The Earnings Per Share has been growing by 117.82% on average over the past years. This is a very strong growth
  • Looking at the last year, BKNG shows a quite strong growth in Revenue. The Revenue has grown by 13.39% in the last year.
  • Measured over the past years, BKNG shows a very strong growth in Revenue. The Revenue has been growing by 31.69% on average per year.
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%

3.2 Future

  • Based on estimates for the next years, BKNG will show a quite strong growth in Earnings Per Share. The EPS will grow by 16.94% on average per year.
  • The Revenue is expected to grow by 8.68% on average over the next years. This is quite good.
EPS Next Y19.2%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
EPS Next 5Y16.94%
Revenue Next Year12.12%
Revenue Next 2Y10.31%
Revenue Next 3Y9.65%
Revenue Next 5Y8.68%

3.3 Evolution

  • The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
  • The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 200 400 600

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Find the best growth stocksShow best growing peers

5

4. BKNG Valuation Analysis

4.1 Price/Earnings Ratio

  • BKNG is valuated rather expensively with a Price/Earnings ratio of 19.13.
  • Based on the Price/Earnings ratio, BKNG is valued a bit cheaper than 65.87% of the companies in the same industry.
  • Compared to an average S&P500 Price/Earnings ratio of 26.25, BKNG is valued a bit cheaper.
  • With a Price/Forward Earnings ratio of 16.05, BKNG is valued correctly.
  • Based on the Price/Forward Earnings ratio, BKNG is valued a bit cheaper than the industry average as 69.05% of the companies are valued more expensively.
  • When comparing the Price/Forward Earnings ratio of BKNG to the average of the S&P500 Index (24.39), we can say BKNG is valued slightly cheaper.
Industry RankSector Rank
PE 19.13
Fwd PE 16.05
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • BKNG's Enterprise Value to EBITDA ratio is a bit more expensive when compared to the industry. BKNG is more expensive than 60.32% of the companies in the same industry.
  • Based on the Price/Free Cash Flow ratio, BKNG is valued a bit cheaper than 79.37% of the companies in the same industry.
Industry RankSector Rank
P/FCF 15.24
EV/EBITDA 14.06
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

  • BKNG's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • The excellent profitability rating of BKNG may justify a higher PE ratio.
  • A more expensive valuation may be justified as BKNG's earnings are expected to grow with 17.61% in the coming years.
PEG (NY)1
PEG (5Y)0.16
EPS Next 2Y17.97%
EPS Next 3Y17.61%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

3

5. BKNG Dividend Analysis

5.1 Amount

  • BKNG has a yearly dividend return of 0.85%, which is pretty low.
  • Compared to an average industry Dividend Yield of 1.10, BKNG pays a bit more dividend than its industry peers.
  • Compared to an average S&P500 Dividend Yield of 1.82, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.85%

5.2 History

  • BKNG has been paying a dividend for less than 5 years, so it still needs to build a track record.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 2026 10 20 30

5.3 Sustainability

  • BKNG pays out 23.09% of its income as dividend. This is a sustainable payout ratio.
DP23.09%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

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Find the best dividend stocksShow peers with best dividend

BKNG Fundamentals: All Metrics, Ratios and Statistics

BOOKING HOLDINGS INC

NASDAQ:BKNG (3/10/2026, 8:08:20 PM)

After market: 4373.89 +2.12 (+0.05%)

4371.77

-68.92 (-1.55%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)02-18
Earnings (Next)04-27
Inst Owners111.97%
Inst Owner Change9.82%
Ins Owners0.15%
Ins Owner Change5.53%
Market Cap138.45B
Revenue(TTM)26.92B
Net Income(TTM)5.40B
Analysts81.33
Price Target5979.65 (36.78%)
Short Float %2.55%
Short Ratio2.17
Dividend
Industry RankSector Rank
Dividend Yield 0.85%
Yearly Dividend38.49
Dividend Growth(5Y)N/A
DP23.09%
Div Incr Years0
Div Non Decr Years0
Ex-Date03-06
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)0.35%
Min EPS beat(2)-1.28%
Max EPS beat(2)1.98%
EPS beat(4)3
Avg EPS beat(4)12.3%
Min EPS beat(4)-1.28%
Max EPS beat(4)40.35%
EPS beat(8)7
Avg EPS beat(8)14.67%
EPS beat(12)11
Avg EPS beat(12)13.5%
EPS beat(16)15
Avg EPS beat(16)31.78%
Revenue beat(2)2
Avg Revenue beat(2)1.42%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.55%
Revenue beat(4)4
Avg Revenue beat(4)1.56%
Min Revenue beat(4)1.28%
Max Revenue beat(4)1.73%
Revenue beat(8)7
Avg Revenue beat(8)1.73%
Revenue beat(12)8
Avg Revenue beat(12)1.2%
Revenue beat(16)11
Avg Revenue beat(16)1.12%
PT rev (1m)-5.47%
PT rev (3m)-5.12%
EPS NQ rev (1m)-8.65%
EPS NQ rev (3m)-8.73%
EPS NY rev (1m)0.2%
EPS NY rev (3m)0.41%
Revenue NQ rev (1m)3.22%
Revenue NQ rev (3m)3.43%
Revenue NY rev (1m)2.68%
Revenue NY rev (3m)2.99%
Valuation
Industry RankSector Rank
PE 19.13
Fwd PE 16.05
P/S 5.14
P/FCF 15.24
P/OCF 14.72
P/B N/A
P/tB N/A
EV/EBITDA 14.06
EPS(TTM)228.51
EY5.23%
EPS(NY)272.39
Fwd EY6.23%
FCF(TTM)286.93
FCFY6.56%
OCF(TTM)297.1
OCFY6.8%
SpS849.92
BVpS-176.13
TBVpS-289.39
PEG (NY)1
PEG (5Y)0.16
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROCE 75.5%
ROIC 60.31%
ROICexc N/A
ROICexgc N/A
OM 35.25%
PM (TTM) 20.08%
GM N/A
FCFM 33.76%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)65.64%
ROCE(5y)48.08%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.92
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Debt/EBITDA 1.67
Cap/Depr 51.69%
Cap/Sales 1.2%
Interest Coverage 8.62
Cash Conversion 93.07%
Profit Quality 168.15%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 6.59
F-Score6
WACC8.33%
ROIC/WACC7.24
Cap/Depr(3y)64.24%
Cap/Depr(5y)69.31%
Cap/Sales(3y)1.54%
Cap/Sales(5y)1.91%
Profit Quality(3y)155.18%
Profit Quality(5y)176.76%
High Growth Momentum
Growth
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
EPS Next Y19.2%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
EPS Next 5Y16.94%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%
Revenue Next Year12.12%
Revenue Next 2Y10.31%
Revenue Next 3Y9.65%
Revenue Next 5Y8.68%
EBIT growth 1Y25.01%
EBIT growth 3Y26.07%
EBIT growth 5Y85.03%
EBIT Next Year25.76%
EBIT Next 3Y15.72%
EBIT Next 5Y13.24%
FCF growth 1Y15.11%
FCF growth 3Y13.68%
FCF growth 5YN/A
OCF growth 1Y13.05%
OCF growth 3Y12.81%
OCF growth 5Y156.35%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 7 / 10 to BKNG.


What is the valuation status for BKNG stock?

ChartMill assigns a valuation rating of 5 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 8 / 10.


What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 19.13 and the Price/Book (PB) ratio is -24.82.


Can you provide the dividend sustainability for BKNG stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 3 / 10 and the dividend payout ratio is 23.09%.