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BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BKNG - US09857L1089 - Common Stock

5277.2 USD
+81.44 (+1.57%)
Last: 12/10/2025, 4:42:27 PM
5277.2 USD
0 (0%)
After Hours: 12/10/2025, 4:42:27 PM
Fundamental Rating

6

Taking everything into account, BKNG scores 6 out of 10 in our fundamental rating. BKNG was compared to 131 industry peers in the Hotels, Restaurants & Leisure industry. BKNG gets an excellent profitability rating and is at the same time showing great financial health properties. BKNG is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one! These ratings would make BKNG suitable for growth and quality investing!


Dividend Valuation Growth Profitability Health

7

1. Profitability

1.1 Basic Checks

BKNG had positive earnings in the past year.
BKNG had a positive operating cash flow in the past year.
Each year in the past 5 years BKNG has been profitable.
Each year in the past 5 years BKNG had a positive operating cash flow.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B 8B

1.2 Ratios

BKNG has a Return On Assets of 17.54%. This is amongst the best in the industry. BKNG outperforms 95.42% of its industry peers.
BKNG's Return On Invested Capital of 58.48% is amongst the best of the industry. BKNG outperforms 99.24% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BKNG is significantly above the industry average of 10.43%.
The 3 year average ROIC (39.14%) for BKNG is below the current ROIC(58.48%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROIC 58.48%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 -50 100 -100 -150

1.3 Margins

BKNG's Profit Margin of 19.37% is amongst the best of the industry. BKNG outperforms 92.37% of its industry peers.
BKNG's Profit Margin has declined in the last couple of years.
BKNG's Operating Margin of 35.29% is amongst the best of the industry. BKNG outperforms 98.47% of its industry peers.
BKNG's Operating Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 35.29%
PM (TTM) 19.37%
GM N/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

7

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so BKNG is creating value.
Compared to 1 year ago, BKNG has less shares outstanding
Compared to 5 years ago, BKNG has less shares outstanding
BKNG has a worse debt/assets ratio than last year.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

BKNG has an Altman-Z score of 7.11. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
BKNG's Altman-Z score of 7.11 is amongst the best of the industry. BKNG outperforms 90.84% of its industry peers.
BKNG has a debt to FCF ratio of 2.04. This is a good value and a sign of high solvency as BKNG would need 2.04 years to pay back of all of its debts.
The Debt to FCF ratio of BKNG (2.04) is better than 83.97% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Altman-Z 7.11
ROIC/WACC6.89
WACC8.49%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

2.3 Liquidity

A Current Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
BKNG's Current ratio of 1.33 is fine compared to the rest of the industry. BKNG outperforms 65.65% of its industry peers.
BKNG has a Quick Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
BKNG has a Quick ratio of 1.33. This is in the better half of the industry: BKNG outperforms 68.70% of its industry peers.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

7

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 24.18% over the past year.
Measured over the past years, BKNG shows a quite strong growth in Earnings Per Share. The EPS has been growing by 12.66% on average per year.
The Revenue has grown by 12.96% in the past year. This is quite good.
The Revenue has been growing by 9.52% on average over the past years. This is quite good.
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%

3.2 Future

BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 17.63% yearly.
BKNG is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 9.28% yearly.
EPS Next Y23.27%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
EPS Next 5Y17.63%
Revenue Next Year13.69%
Revenue Next 2Y11.31%
Revenue Next 3Y10.39%
Revenue Next 5Y9.28%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 200 400 600

4

4. Valuation

4.1 Price/Earnings Ratio

Based on the Price/Earnings ratio of 23.85, the valuation of BKNG can be described as rather expensive.
Based on the Price/Earnings ratio, BKNG is valued a bit cheaper than 61.83% of the companies in the same industry.
BKNG's Price/Earnings ratio indicates a similar valuation than the S&P500 average which is at 26.29.
A Price/Forward Earnings ratio of 19.45 indicates a rather expensive valuation of BKNG.
Based on the Price/Forward Earnings ratio, BKNG is valued a bit cheaper than the industry average as 64.12% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of BKNG to the average of the S&P500 Index (23.51), we can say BKNG is valued inline with the index average.
Industry RankSector Rank
PE 23.85
Fwd PE 19.45
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

BKNG's Enterprise Value to EBITDA ratio is a bit more expensive when compared to the industry. BKNG is more expensive than 64.12% of the companies in the same industry.
69.47% of the companies in the same industry are more expensive than BKNG, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 20.46
EV/EBITDA 17.1
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

BKNG's PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
BKNG has a very decent profitability rating, which may justify a higher PE ratio.
BKNG's earnings are expected to grow with 18.69% in the coming years. This may justify a more expensive valuation.
PEG (NY)1.03
PEG (5Y)1.88
EPS Next 2Y20.21%
EPS Next 3Y18.69%

2

5. Dividend

5.1 Amount

BKNG has a yearly dividend return of 0.76%, which is pretty low.
Compared to an average industry Dividend Yield of 3.84, BKNG pays a bit more dividend than its industry peers.
Compared to an average S&P500 Dividend Yield of 2.31, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.76%

5.2 History

BKNG is new to the dividend game and has less than 3 years of track record.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

BKNG pays out 24.39% of its income as dividend. This is a sustainable payout ratio.
DP24.39%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

BOOKING HOLDINGS INC

NASDAQ:BKNG (12/10/2025, 4:42:27 PM)

After market: 5277.2 0 (0%)

5277.2

+81.44 (+1.57%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)10-28 2025-10-28/amc
Earnings (Next)02-18 2026-02-18/amc
Inst Owners96.78%
Inst Owner Change-0.41%
Ins Owners0.15%
Ins Owner Change-5.38%
Market Cap170.08B
Revenue(TTM)26.04B
Net Income(TTM)5.04B
Analysts79.57
Price Target6302.34 (19.43%)
Short Float %1.86%
Short Ratio2.21
Dividend
Industry RankSector Rank
Dividend Yield 0.76%
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP24.39%
Div Incr Years0
Div Non Decr Years0
Ex-Date12-05 2025-12-05 (9.6)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)5.07%
Min EPS beat(2)1.98%
Max EPS beat(2)8.15%
EPS beat(4)4
Avg EPS beat(4)15.89%
Min EPS beat(4)1.98%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.46%
EPS beat(12)12
Avg EPS beat(12)14.36%
EPS beat(16)16
Avg EPS beat(16)32.72%
Revenue beat(2)2
Avg Revenue beat(2)1.47%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.66%
Revenue beat(4)4
Avg Revenue beat(4)2.05%
Min Revenue beat(4)1.28%
Max Revenue beat(4)3.52%
Revenue beat(8)6
Avg Revenue beat(8)1.49%
Revenue beat(12)8
Avg Revenue beat(12)1.23%
Revenue beat(16)11
Avg Revenue beat(16)1.19%
PT rev (1m)1.21%
PT rev (3m)2.08%
EPS NQ rev (1m)0.03%
EPS NQ rev (3m)0.67%
EPS NY rev (1m)0.43%
EPS NY rev (3m)2.17%
Revenue NQ rev (1m)0.05%
Revenue NQ rev (3m)0.26%
Revenue NY rev (1m)0.03%
Revenue NY rev (3m)1.12%
Valuation
Industry RankSector Rank
PE 23.85
Fwd PE 19.45
P/S 6.53
P/FCF 20.46
P/OCF 19.69
P/B N/A
P/tB N/A
EV/EBITDA 17.1
EPS(TTM)221.26
EY4.19%
EPS(NY)271.28
Fwd EY5.14%
FCF(TTM)257.99
FCFY4.89%
OCF(TTM)268.07
OCFY5.08%
SpS807.91
BVpS-146.94
TBVpS-259.57
PEG (NY)1.03
PEG (5Y)1.88
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROCE 73.6%
ROIC 58.48%
ROICexc N/A
ROICexgc N/A
OM 35.29%
PM (TTM) 19.37%
GM N/A
FCFM 31.93%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.91
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Debt/EBITDA 1.63
Cap/Depr 51.67%
Cap/Sales 1.25%
Interest Coverage 8.47
Cash Conversion 87.99%
Profit Quality 164.85%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 7.11
F-Score6
WACC8.49%
ROIC/WACC6.89
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
EPS Next Y23.27%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
EPS Next 5Y17.63%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
Revenue Next Year13.69%
Revenue Next 2Y11.31%
Revenue Next 3Y10.39%
Revenue Next 5Y9.28%
EBIT growth 1Y42.79%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year31.37%
EBIT Next 3Y17.79%
EBIT Next 5Y14.78%
FCF growth 1Y5.99%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y5.74%
OCF growth 3Y43.44%
OCF growth 5Y11.34%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 6 / 10 to BKNG.


What is the valuation status of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a valuation rating of 4 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 7 / 10.


What is the valuation of BOOKING HOLDINGS INC based on its PE and PB ratios?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 23.85 and the Price/Book (PB) ratio is -35.91.


How sustainable is the dividend of BOOKING HOLDINGS INC (BKNG) stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 24.39%.