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BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BKNG - US09857L1089 - Common Stock

5439.27 USD
+32.28 (+0.6%)
Last: 12/23/2025, 8:00:01 PM
5432.6 USD
-6.67 (-0.12%)
After Hours: 12/23/2025, 8:00:01 PM
Fundamental Rating

6

Taking everything into account, BKNG scores 6 out of 10 in our fundamental rating. BKNG was compared to 133 industry peers in the Hotels, Restaurants & Leisure industry. Both the health and profitability get an excellent rating, making BKNG a very profitable company, without any liquidiy or solvency issues. BKNG is growing strongly while it is still valued neutral. This is a good combination! This makes BKNG very considerable for growth and quality investing!


Dividend Valuation Growth Profitability Health

7

1. Profitability

1.1 Basic Checks

In the past year BKNG was profitable.
In the past year BKNG had a positive cash flow from operations.
BKNG had positive earnings in each of the past 5 years.
Each year in the past 5 years BKNG had a positive operating cash flow.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B 8B

1.2 Ratios

With an excellent Return On Assets value of 17.54%, BKNG belongs to the best of the industry, outperforming 95.49% of the companies in the same industry.
With an excellent Return On Invested Capital value of 58.48%, BKNG belongs to the best of the industry, outperforming 99.25% of the companies in the same industry.
BKNG had an Average Return On Invested Capital over the past 3 years of 39.14%. This is significantly above the industry average of 10.41%.
The last Return On Invested Capital (58.48%) for BKNG is above the 3 year average (39.14%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROIC 58.48%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50 -50 100 -100 -150

1.3 Margins

The Profit Margin of BKNG (19.37%) is better than 92.48% of its industry peers.
In the last couple of years the Profit Margin of BKNG has declined.
The Operating Margin of BKNG (35.29%) is better than 98.50% of its industry peers.
In the last couple of years the Operating Margin of BKNG has remained more or less at the same level.
Industry RankSector Rank
OM 35.29%
PM (TTM) 19.37%
GM N/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60 80

7

2. Health

2.1 Basic Checks

BKNG has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
BKNG has less shares outstanding than it did 1 year ago.
Compared to 5 years ago, BKNG has less shares outstanding
Compared to 1 year ago, BKNG has a worse debt to assets ratio.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B 25B

2.2 Solvency

BKNG has an Altman-Z score of 7.25. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 7.25, BKNG belongs to the top of the industry, outperforming 90.98% of the companies in the same industry.
BKNG has a debt to FCF ratio of 2.04. This is a good value and a sign of high solvency as BKNG would need 2.04 years to pay back of all of its debts.
Looking at the Debt to FCF ratio, with a value of 2.04, BKNG belongs to the top of the industry, outperforming 84.21% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Altman-Z 7.25
ROIC/WACC6.89
WACC8.49%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5B 10B

2.3 Liquidity

BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
BKNG has a better Current ratio (1.33) than 66.17% of its industry peers.
BKNG has a Quick Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
The Quick ratio of BKNG (1.33) is better than 69.92% of its industry peers.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B 20B

7

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 24.18% over the past year.
The Earnings Per Share has been growing by 12.66% on average over the past years. This is quite good.
BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.96%.
The Revenue has been growing by 9.52% on average over the past years. This is quite good.
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%

3.2 Future

Based on estimates for the next years, BKNG will show a quite strong growth in Earnings Per Share. The EPS will grow by 17.63% on average per year.
Based on estimates for the next years, BKNG will show a quite strong growth in Revenue. The Revenue will grow by 9.28% on average per year.
EPS Next Y23.27%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
EPS Next 5Y17.63%
Revenue Next Year13.69%
Revenue Next 2Y11.31%
Revenue Next 3Y10.39%
Revenue Next 5Y9.28%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 200 400 600

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 24.58, which indicates a rather expensive current valuation of BKNG.
Based on the Price/Earnings ratio, BKNG is valued a bit cheaper than 60.90% of the companies in the same industry.
When comparing the Price/Earnings ratio of BKNG to the average of the S&P500 Index (26.50), we can say BKNG is valued inline with the index average.
With a Price/Forward Earnings ratio of 20.05, BKNG is valued on the expensive side.
Based on the Price/Forward Earnings ratio, BKNG is valued a bit cheaper than the industry average as 62.41% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of BKNG to the average of the S&P500 Index (23.93), we can say BKNG is valued inline with the index average.
Industry RankSector Rank
PE 24.58
Fwd PE 20.05
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, BKNG is valued a bit more expensive than the industry average as 63.91% of the companies are valued more cheaply.
Compared to the rest of the industry, the Price/Free Cash Flow ratio of BKNG indicates a somewhat cheap valuation: BKNG is cheaper than 70.68% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 21.08
EV/EBITDA 17.9
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

The PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
The decent profitability rating of BKNG may justify a higher PE ratio.
A more expensive valuation may be justified as BKNG's earnings are expected to grow with 18.69% in the coming years.
PEG (NY)1.06
PEG (5Y)1.94
EPS Next 2Y20.21%
EPS Next 3Y18.69%

2

5. Dividend

5.1 Amount

BKNG has a yearly dividend return of 0.72%, which is pretty low.
BKNG's Dividend Yield is a higher than the industry average which is at 1.54.
Compared to an average S&P500 Dividend Yield of 1.87, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.72%

5.2 History

BKNG is new to the dividend game and has less than 3 years of track record.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

24.39% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP24.39%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

BOOKING HOLDINGS INC

NASDAQ:BKNG (12/23/2025, 8:00:01 PM)

After market: 5432.6 -6.67 (-0.12%)

5439.27

+32.28 (+0.6%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)10-28 2025-10-28/amc
Earnings (Next)02-18 2026-02-18/amc
Inst Owners96.78%
Inst Owner Change-0.4%
Ins Owners0.15%
Ins Owner Change-5.42%
Market Cap175.31B
Revenue(TTM)26.04B
Net Income(TTM)5.04B
Analysts79.57
Price TargetN/A
Short Float %1.85%
Short Ratio2.07
Dividend
Industry RankSector Rank
Dividend Yield 0.72%
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP24.39%
Div Incr Years0
Div Non Decr Years0
Ex-Date12-05 2025-12-05 (9.6)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)5.07%
Min EPS beat(2)1.98%
Max EPS beat(2)8.15%
EPS beat(4)4
Avg EPS beat(4)15.89%
Min EPS beat(4)1.98%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.46%
EPS beat(12)12
Avg EPS beat(12)14.36%
EPS beat(16)16
Avg EPS beat(16)32.72%
Revenue beat(2)2
Avg Revenue beat(2)1.47%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.66%
Revenue beat(4)4
Avg Revenue beat(4)2.05%
Min Revenue beat(4)1.28%
Max Revenue beat(4)3.52%
Revenue beat(8)6
Avg Revenue beat(8)1.49%
Revenue beat(12)8
Avg Revenue beat(12)1.23%
Revenue beat(16)11
Avg Revenue beat(16)1.19%
PT rev (1m)1.21%
PT rev (3m)2.08%
EPS NQ rev (1m)0.19%
EPS NQ rev (3m)0.64%
EPS NY rev (1m)0.43%
EPS NY rev (3m)2.17%
Revenue NQ rev (1m)0.05%
Revenue NQ rev (3m)0.26%
Revenue NY rev (1m)0.03%
Revenue NY rev (3m)1.12%
Valuation
Industry RankSector Rank
PE 24.58
Fwd PE 20.05
P/S 6.73
P/FCF 21.08
P/OCF 20.29
P/B N/A
P/tB N/A
EV/EBITDA 17.9
EPS(TTM)221.26
EY4.07%
EPS(NY)271.28
Fwd EY4.99%
FCF(TTM)257.99
FCFY4.74%
OCF(TTM)268.07
OCFY4.93%
SpS807.91
BVpS-146.94
TBVpS-259.57
PEG (NY)1.06
PEG (5Y)1.94
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 17.54%
ROE N/A
ROCE 73.6%
ROIC 58.48%
ROICexc N/A
ROICexgc N/A
OM 35.29%
PM (TTM) 19.37%
GM N/A
FCFM 31.93%
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.91
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.04
Debt/EBITDA 1.63
Cap/Depr 51.67%
Cap/Sales 1.25%
Interest Coverage 8.47
Cash Conversion 87.99%
Profit Quality 164.85%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 7.25
F-Score6
WACC8.49%
ROIC/WACC6.89
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
EPS Next Y23.27%
EPS Next 2Y20.21%
EPS Next 3Y18.69%
EPS Next 5Y17.63%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
Revenue Next Year13.69%
Revenue Next 2Y11.31%
Revenue Next 3Y10.39%
Revenue Next 5Y9.28%
EBIT growth 1Y42.79%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year31.37%
EBIT Next 3Y17.79%
EBIT Next 5Y14.78%
FCF growth 1Y5.99%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y5.74%
OCF growth 3Y43.44%
OCF growth 5Y11.34%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 6 / 10 to BKNG.


What is the valuation status of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a valuation rating of 4 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 7 / 10.


What is the valuation of BOOKING HOLDINGS INC based on its PE and PB ratios?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 24.58 and the Price/Book (PB) ratio is -37.02.


How sustainable is the dividend of BOOKING HOLDINGS INC (BKNG) stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 24.39%.