BOOKING HOLDINGS INC (BKNG) Fundamental Analysis & Valuation

NASDAQ:BKNG • US09857L1089

4341.82 USD
+19.4 (+0.45%)
Last: Mar 12, 2026, 09:40 AM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership News

This BKNG fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

7

BKNG gets a fundamental rating of 7 out of 10. The analysis compared the fundamentals against 126 industry peers in the Hotels, Restaurants & Leisure industry. BKNG scores excellent points on both the profitability and health parts. This is a solid base for a good stock. BKNG is not overvalued while it is showing excellent growth. This is an interesting combination. This makes BKNG very considerable for growth and quality investing!


Dividend Valuation Growth Profitability Health

8

1. BKNG Profitability Analysis

1.1 Basic Checks

  • BKNG had positive earnings in the past year.
  • BKNG had a positive operating cash flow in the past year.
  • In the past 5 years BKNG has always been profitable.
  • In the past 5 years BKNG always reported a positive cash flow from operatings.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B

1.2 Ratios

  • Looking at the Return On Assets, with a value of 18.47%, BKNG belongs to the top of the industry, outperforming 96.03% of the companies in the same industry.
  • BKNG has a Return On Invested Capital of 60.31%. This is amongst the best in the industry. BKNG outperforms 98.41% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for BKNG is significantly above the industry average of 10.49%.
  • The 3 year average ROIC (52.44%) for BKNG is below the current ROIC(60.31%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROIC 60.31%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 50 -50 100 -100 -150

1.3 Margins

  • BKNG's Profit Margin of 20.08% is amongst the best of the industry. BKNG outperforms 93.65% of its industry peers.
  • In the last couple of years the Profit Margin of BKNG has grown nicely.
  • Looking at the Operating Margin, with a value of 35.25%, BKNG belongs to the top of the industry, outperforming 98.41% of the companies in the same industry.
  • BKNG's Operating Margin has improved in the last couple of years.
Industry RankSector Rank
OM 35.25%
PM (TTM) 20.08%
GM N/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60 80

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. BKNG Health Analysis

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so BKNG is creating value.
  • Compared to 1 year ago, BKNG has less shares outstanding
  • BKNG has less shares outstanding than it did 5 years ago.
  • BKNG has a worse debt/assets ratio than last year.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

2.2 Solvency

  • An Altman-Z score of 6.52 indicates that BKNG is not in any danger for bankruptcy at the moment.
  • Looking at the Altman-Z score, with a value of 6.52, BKNG belongs to the top of the industry, outperforming 93.65% of the companies in the same industry.
  • BKNG has a debt to FCF ratio of 2.06. This is a good value and a sign of high solvency as BKNG would need 2.06 years to pay back of all of its debts.
  • BKNG's Debt to FCF ratio of 2.06 is amongst the best of the industry. BKNG outperforms 83.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Altman-Z 6.52
ROIC/WACC7.22
WACC8.35%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 5B -5B 10B 15B

2.3 Liquidity

  • BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
  • BKNG's Current ratio of 1.33 is fine compared to the rest of the industry. BKNG outperforms 63.49% of its industry peers.
  • A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
  • BKNG's Quick ratio of 1.33 is fine compared to the rest of the industry. BKNG outperforms 67.46% of its industry peers.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. BKNG Growth Analysis

3.1 Past

  • BKNG shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 21.72%, which is quite impressive.
  • BKNG shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 117.82% yearly.
  • BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 13.39%.
  • BKNG shows a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 31.69% yearly.
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%

3.2 Future

  • BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 16.94% yearly.
  • Based on estimates for the next years, BKNG will show a quite strong growth in Revenue. The Revenue will grow by 8.68% on average per year.
EPS Next Y19.2%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
EPS Next 5Y16.94%
Revenue Next Year12.12%
Revenue Next 2Y10.31%
Revenue Next 3Y9.65%
Revenue Next 5Y8.68%

3.3 Evolution

  • The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
  • The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 200 400 600

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6

4. BKNG Valuation Analysis

4.1 Price/Earnings Ratio

  • With a Price/Earnings ratio of 19.00, BKNG is valued on the expensive side.
  • BKNG's Price/Earnings ratio is a bit cheaper when compared to the industry. BKNG is cheaper than 67.46% of the companies in the same industry.
  • When comparing the Price/Earnings ratio of BKNG to the average of the S&P500 Index (26.15), we can say BKNG is valued slightly cheaper.
  • BKNG is valuated correctly with a Price/Forward Earnings ratio of 15.94.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of BKNG indicates a somewhat cheap valuation: BKNG is cheaper than 69.05% of the companies listed in the same industry.
  • When comparing the Price/Forward Earnings ratio of BKNG to the average of the S&P500 Index (24.27), we can say BKNG is valued slightly cheaper.
Industry RankSector Rank
PE 19
Fwd PE 15.94
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • BKNG's Enterprise Value to EBITDA is on the same level as the industry average.
  • Based on the Price/Free Cash Flow ratio, BKNG is valued cheaply inside the industry as 81.75% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 15.13
EV/EBITDA 13.69
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

  • The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • BKNG has an outstanding profitability rating, which may justify a higher PE ratio.
  • A more expensive valuation may be justified as BKNG's earnings are expected to grow with 17.61% in the coming years.
PEG (NY)0.99
PEG (5Y)0.16
EPS Next 2Y17.97%
EPS Next 3Y17.61%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

3

5. BKNG Dividend Analysis

5.1 Amount

  • BKNG has a yearly dividend return of 0.85%, which is pretty low.
  • Compared to an average industry Dividend Yield of 1.11, BKNG pays a bit more dividend than its industry peers.
  • Compared to an average S&P500 Dividend Yield of 1.82, BKNG's dividend is way lower than the S&P500 average.
Industry RankSector Rank
Dividend Yield 0.85%

5.2 History

  • BKNG has paid a dividend for less than 5 years, so there is no long track record yet.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 2026 10 20 30

5.3 Sustainability

  • BKNG pays out 23.09% of its income as dividend. This is a sustainable payout ratio.
DP23.09%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

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BKNG Fundamentals: All Metrics, Ratios and Statistics

BOOKING HOLDINGS INC

NASDAQ:BKNG (3/12/2026, 9:40:09 AM)

4341.82

+19.4 (+0.45%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)02-18
Earnings (Next)04-27
Inst Owners111.97%
Inst Owner Change9.82%
Ins Owners0.15%
Ins Owner Change5.53%
Market Cap137.51B
Revenue(TTM)26.92B
Net Income(TTM)5.40B
Analysts81.33
Price Target5979.65 (37.72%)
Short Float %2.55%
Short Ratio2.17
Dividend
Industry RankSector Rank
Dividend Yield 0.85%
Yearly Dividend38.49
Dividend Growth(5Y)N/A
DP23.09%
Div Incr Years0
Div Non Decr Years0
Ex-Date03-06
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)0.35%
Min EPS beat(2)-1.28%
Max EPS beat(2)1.98%
EPS beat(4)3
Avg EPS beat(4)12.3%
Min EPS beat(4)-1.28%
Max EPS beat(4)40.35%
EPS beat(8)7
Avg EPS beat(8)14.67%
EPS beat(12)11
Avg EPS beat(12)13.5%
EPS beat(16)15
Avg EPS beat(16)31.78%
Revenue beat(2)2
Avg Revenue beat(2)1.42%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.55%
Revenue beat(4)4
Avg Revenue beat(4)1.56%
Min Revenue beat(4)1.28%
Max Revenue beat(4)1.73%
Revenue beat(8)7
Avg Revenue beat(8)1.73%
Revenue beat(12)8
Avg Revenue beat(12)1.2%
Revenue beat(16)11
Avg Revenue beat(16)1.12%
PT rev (1m)-5.47%
PT rev (3m)-5.12%
EPS NQ rev (1m)-8.65%
EPS NQ rev (3m)-8.73%
EPS NY rev (1m)0.2%
EPS NY rev (3m)0.41%
Revenue NQ rev (1m)3.22%
Revenue NQ rev (3m)3.43%
Revenue NY rev (1m)2.68%
Revenue NY rev (3m)2.99%
Valuation
Industry RankSector Rank
PE 19
Fwd PE 15.94
P/S 5.11
P/FCF 15.13
P/OCF 14.61
P/B N/A
P/tB N/A
EV/EBITDA 13.69
EPS(TTM)228.51
EY5.26%
EPS(NY)272.39
Fwd EY6.27%
FCF(TTM)286.93
FCFY6.61%
OCF(TTM)297.1
OCFY6.84%
SpS849.92
BVpS-176.13
TBVpS-289.39
PEG (NY)0.99
PEG (5Y)0.16
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROCE 75.5%
ROIC 60.31%
ROICexc N/A
ROICexgc N/A
OM 35.25%
PM (TTM) 20.08%
GM N/A
FCFM 33.76%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)65.64%
ROCE(5y)48.08%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.92
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Debt/EBITDA 1.67
Cap/Depr 51.69%
Cap/Sales 1.2%
Interest Coverage 8.62
Cash Conversion 93.07%
Profit Quality 168.15%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 6.52
F-Score6
WACC8.35%
ROIC/WACC7.22
Cap/Depr(3y)64.24%
Cap/Depr(5y)69.31%
Cap/Sales(3y)1.54%
Cap/Sales(5y)1.91%
Profit Quality(3y)155.18%
Profit Quality(5y)176.76%
High Growth Momentum
Growth
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
EPS Next Y19.2%
EPS Next 2Y17.97%
EPS Next 3Y17.61%
EPS Next 5Y16.94%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%
Revenue Next Year12.12%
Revenue Next 2Y10.31%
Revenue Next 3Y9.65%
Revenue Next 5Y8.68%
EBIT growth 1Y25.01%
EBIT growth 3Y26.07%
EBIT growth 5Y85.03%
EBIT Next Year25.76%
EBIT Next 3Y15.72%
EBIT Next 5Y13.24%
FCF growth 1Y15.11%
FCF growth 3Y13.68%
FCF growth 5YN/A
OCF growth 1Y13.05%
OCF growth 3Y12.81%
OCF growth 5Y156.35%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 7 / 10 to BKNG.


What is the valuation status for BKNG stock?

ChartMill assigns a valuation rating of 6 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 8 / 10.


What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 19 and the Price/Book (PB) ratio is -24.65.


Can you provide the dividend sustainability for BKNG stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 3 / 10 and the dividend payout ratio is 23.09%.