NASDAQ:SCOR - Nasdaq - US20564W2044 - Common Stock - Currency: USD
RESTON, Va., Feb. 21, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today...
Cross-Platform Content Consumption Metrics Now Available in Canada, France, Spain, and Malaysia...
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise...
Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV...
Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies...
Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies
Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement World-class brands...
RESTON, Va., July 24, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today...
RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced...
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise
RESTON, Va., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across...
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV...
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV
RESTON, Va., Nov. 12, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across...
RESTON, Va., Oct. 25, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today...
Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting...
Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its...
Comscore’s ad measurement technology enhances campaigns activated through the Basis advertising automation platform
Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's...
Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV
The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers
RESTON, Va., June 18, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media...