Logo image of HAR.DE

HARLEY-DAVIDSON INC (HAR.DE) Stock Price, Forecast & Analysis

Europe - FRA:HAR - US4128221086 - Common Stock

23.99 EUR
-1.32 (-5.22%)
Last: 9/25/2025, 7:00:00 PM

HAR.DE Key Statistics, Chart & Performance

Key Statistics
Market Cap2.92B
Revenue(TTM)4.47B
Net Income(TTM)242.82M
Shares121.55M
Float120.36M
52 Week High35.59
52 Week Low18.76
Yearly Dividend0.6
Dividend Yield2.55%
EPS(TTM)1.64
PE14.63
Fwd PE10.52
Earnings (Next)10-22 2025-10-22/bmo
IPO1987-07-01
Sector
GICS IndustryAutomobiles
GICS IndustryGroupAutomobiles & Components
GICS SubIndustryMotorcycle Manufacturers


HAR.DE short term performance overview.The bars show the price performance of HAR.DE in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 5 -5 10

HAR.DE long term performance overview.The bars show the price performance of HAR.DE in the last 1, 2 and 3 years. 1 year 2 years 3 years -10 -20 -30

The current stock price of HAR.DE is 23.99 EUR. In the past month the price increased by 10.76%. In the past year, price decreased by -26.05%.

HARLEY-DAVIDSON INC / HAR Daily stock chart

HAR.DE Competitors/Peers

The largest stocks on the EU markets in the "Motorcycle Manufacturers" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
PIA.MI PIAGGIO & C. S.P.A. 14.74 679.47M
IMS.MI IMMSI SPA N/A 187.63M

About HAR.DE

Company Profile

HAR logo image Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Company Info

HARLEY-DAVIDSON INC

3700 W Juneau Ave

Milwaukee WISCONSIN US

Employees: 5900

HAR Company Website

HAR Investor Relations

Phone: 14143438553

HARLEY-DAVIDSON INC / HAR.DE FAQ

What does HAR do?

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.


What is the current price of HAR stock?

The current stock price of HAR.DE is 23.99 EUR. The price decreased by -5.22% in the last trading session.


Does HAR stock pay dividends?

HARLEY-DAVIDSON INC (HAR.DE) has a dividend yield of 2.55%. The yearly dividend amount is currently 0.6.


What is the ChartMill rating of HARLEY-DAVIDSON INC stock?

HAR.DE has a ChartMill Technical rating of 5 out of 10 and a ChartMill Fundamental rating of 5 out of 10.


Which stock exchange lists HAR stock?

HAR.DE stock is listed on the Deutsche Boerse Ag exchange.


Can you provide the sector and industry classification for HARLEY-DAVIDSON INC?

HARLEY-DAVIDSON INC (HAR.DE) operates in the Consumer Discretionary sector and the Automobiles industry.


What is the employee count for HAR stock?

HARLEY-DAVIDSON INC (HAR.DE) currently has 5900 employees.


HAR.DE Technical Analysis

ChartMill assigns a technical rating of 5 / 10 to HAR.DE. When comparing the yearly performance of all stocks, HAR.DE is a bad performer in the overall market: 86.03% of all stocks are doing better.


Chartmill TA Rating
Chartmill Setup Rating

HAR.DE Fundamental Analysis

ChartMill assigns a fundamental rating of 5 / 10 to HAR.DE. HAR.DE has only an average score on both its financial health and profitability.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

HAR.DE Financial Highlights

Over the last trailing twelve months HAR.DE reported a non-GAAP Earnings per Share(EPS) of 1.64. The EPS decreased by -60.69% compared to the year before.


Industry RankSector Rank
PM (TTM) 5.43%
ROA 2.02%
ROE 7.32%
Debt/Equity 1.47
Chartmill High Growth Momentum
EPS Q2Q%-46.01%
Sales Q2Q%-22.63%
EPS 1Y (TTM)-60.69%
Revenue 1Y (TTM)-24.81%

HAR.DE Forecast & Estimates

20 analysts have analysed HAR.DE and the average price target is 25.53 EUR. This implies a price increase of 6.4% is expected in the next year compared to the current price of 23.99.

For the next year, analysts expect an EPS growth of 23.81% and a revenue growth -11.31% for HAR.DE


Analysts
Analysts71
Price Target25.53 (6.42%)
EPS Next Y23.81%
Revenue Next Year-11.31%

HAR.DE Ownership

Ownership
Inst Owners93.32%
Ins Owners0.25%
Short Float %N/A
Short RatioN/A