PathFactory and ZoomInfo Announce Strategic Integration to Personalize Buyer Journeys With Visitor Intelligence

Personalized content recommendations coupled with real-time visitor intelligence will provide new insight into the buyer journey.

TORONTO, April 1, 2025 /PRNewswire/ -- PathFactory, a B2B content intelligence and personalization platform today announced the launch of its strategic integration with ZoomInfo, a leading revenue intelligence platform, that will transform how B2B marketers understand and engage with website visitors. This groundbreaking partnership empowers organizations to turn anonymous web traffic into actionable, personalized insights.

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