Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations

The partnership provides DMOs with tools to measure the real economic impact of digital marketing investments

AUSTIN, Texas, March 26, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today announced a strategic partnership with Tourism Economics, an Oxford Economics company and global leader in tourism industry analysis. This collaboration brings destination marketing organizations' (DMOs) sophisticated attribution capabilities and economic impact dashboards, allowing them to directly connect their paid marketing efforts to visitor metrics and economic outcomes.

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