US88339J1051 - Common Stock
TRADE DESK INC/THE -CLASS A
NASDAQ:TTD (11/21/2024, 11:29:01 AM)
124.64
+0.74 (+0.6%)
The Trade Desk, Inc. engages in the provision of a self-service and cloud-based ad-buying platform. The company is headquartered in Ventura, California and currently employs 3,115 full-time employees. The company went IPO on 2016-09-21. The Company’s platform allows clients to execute integrated campaigns across ad formats and channels, including video, which includes connected television (CTV), display, audio, digital-out-of-home, native and social, on a multitude of devices, such as computers, mobile devices, televisions and streaming devices. Its platform provides integrated access to a range of omnichannel inventory and data sources, as well as third-party services. Its platform’s integrations with inventory, publishers and data partners provides ad buyers with reach and decision capabilities, and its enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. The Company’s clients are advertising agencies, advertisers and other service providers for agencies or advertisers.
TRADE DESK INC/THE -CLASS A
42 N. Chestnut Street
Ventura CALIFORNIA 93001
P: 18055853434
CEO: Jeff T. Green
Employees: 3115
Website: https://thetradedesk.com/
Promising Signs: TRADE DESK INC/THE -CLASS A Setting the Stage for a Breakout.
Shares of advertising software maker The Trade Desk (NASDAQ:TTD) jumped 5% in the afternoon session after the company announced it is developing a new connected TV operating system (OS) called Ventura and plans to launch it as early as 2025. The Trade Desk intends to partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. Some of the issues that The Trade Desk hopes to solve with the TV OS include "frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest." Overall, this move highlights a potential new revenue stream for The Trade Desk as it creates a new channel for the company to sell more ad inventory using its technology.
Shares of streaming TV platform Roku (NASDAQ: ROKU) fell 10% in the afternoon session after advertising software platform The Trade Desk announced it is developing a new connected TV operating system (OS) called Ventura, with plans to launch as early as 2025. Given Roku's strong presence in the connected television market, TTD's announcement could be perceived as a potential threat to Roku's dominance. If The Trade Desk succeeds in launching a connected TV OS, it could encroach on Roku's territory, especially considering TTD's deep expertise in programmatic advertising, a key revenue stream for connected TV platforms.
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