APPLOVIN CORP-CLASS A (APP)

Company Profile

AppLovin Corp. engages in the development and operation of a mobile marketing platform. The company is headquartered in Palo Alto, California and currently employs 1,717 full-time employees. The company went IPO on 2021-04-15. The firm operates through two segments: Software Platform, and Apps. Its Software Platform is primarily made up of four key solutions, such as AppDiscovery, MAX, Adjust, and Wurl. AppDiscovery is powered by AXON, its AI-powered advertising engine, and matches advertiser demand with publisher supply through auctions at vast scale and at microsecond-level speeds. MAX is a monetization solution, utilizing an advanced in-app bidding technology that optimizes the value of a publishers advertising inventory by running a real-time competitive auction. Adjust is a measurement and analytics marketing platform which provides marketers with the visibility, insights, and data needed to scale their apps marketing results. Wurl is connected TV (CTV) platform that both distributes streaming video for content companies and provides advanced advertising and publishing solutions to attract viewers and maximize revenue.

Company Info

APPLOVIN CORP-CLASS A

1100 Page Mill Rd

Palo Alto CALIFORNIA 94304

P: 18008399646

CEO: Adam Foroughi

Employees: 1731

Website: https://www.applovin.com/