VH1’s ‘Level Up’ Mondays Achieves Double Digit Growth IN KEY 18-49 DEMO

VH1’s ‘Level Up’ Mondays - with the season premieres of Basketball Wives and VH1 Couples Retreat – achieved a win with double digit increases vs. P4W across total day (+13% rtg & shr) and prime (+14% rtg, +16% shr) overall. Additionally, May 16^th was VH1’s highest rated Monday prime in three months with both massive gains over P4W across rating (+86%) and share (+104%).

Basketball Wives

• Basketball Wives season 10 premiere (5/16) posted a +6% increase vs. the prior season average and +25% on share
  • Massive demo gains among M18-34, up +90% on rating and +116% on share
  • Premiere delivered 517K total viewers, up +7% from last season avg (485K)
  • Outperformed the P4W time period average by +59% (+70% share)
  • Ranked #2 across engagements (#1 Summer House) and views (#1 Welcome to Plathville) among cable reality

VH1 Couples Retreat

• VH1 Couples Retreat season two premiere (5/16) scored a +100% increase vs. the P4W time period and +114% on share
• Notable share gains vs. the prior season average: W18-49 (+7%), W25-54 (+5%), M18-34 (+8%)

Source: Nielsen; LSD/P18-49 coverage ratings & coverage share unless noted; time periods- BBW Mon/8p, CR Mon/9p; Social Source: SCR Ranker- Cable Reality.

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