Ulta Beauty World to Debut in San Antonio this Spring

Ulta Beauty, the nation’s largest specialty beauty retailer, is thrilled to announce the highly anticipated Ulta Beauty World – an experiential beauty event debuting in San Antonio, TX, this spring. Mark your calendars for April 26, 2025, because this one-day-only immersive beauty experience is your all-access pass to discover the best in makeup, skincare, hair care, and wellness.

From 9 a.m. to 4 p.m. CT (doors open at 8 a.m. CT), beauty enthusiasts will step into a world of exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more. Attendees will also receive curated swag bags filled with must-have products from top beauty and wellness brands. This one-of-a-kind beauty celebration unites beauty lovers, industry insiders, and top brands for an unforgettable day of discovery and limitless inspiration.

“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”

What to expect at Ulta Beauty World:

• Unlock Beautiful Possibilities: Meet your favorite beauty creators and the visionaries behind beloved brands, while getting VIP access to the latest beauty trends, pro-level tutorials, and expert tips straight from industry-leading makeup artists and hairstylists. Discover the best beauty has to offer from both established and emerging brands, all in one can’t-miss experience.
• Create & Customize Beauty Goodies: Level up your look at our Interactive Signature Studio! Design custom beaded bracelets and keychains with your beauty besties, personalize your own tote or cowboy hat and take home a one-of-a-kind piece of Ulta Beauty World that’s as unique as you are.
• Beats, Bites & Sips: Enjoy live music from a mood-boosting DJ, sip on refreshments from heywell, and satisfy your sweet tooth with treats from our Ulta Beauty mobile carts. The beauty party starts the moment you walk through the door!
• The Ultamate Swag Bag: Score a BEIS Weekender Bag packed with over $1,000 worth of beauty and wellness essentials! Because the glow-up shouldn’t stop when the event ends.

Passes for Ulta Beauty World are available for purchase starting February 27, 2025. Availability is limited, so be sure to secure your spot for this exclusive beauty experience. For tickets and more information, visit https://www.ulta.com/ultabeautyworld. Follow us on social @ultabeauty for the latest updates and sneak peeks!

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty. All in One Place^®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit www.ulta.com.

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