Sprout Social Propels Brands into a New Era of Influence with AI-Powered Innovations to its Influencer Marketing Platform

CHICAGO, April 14, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, intuitive design along with powerful AI-driven natural language discovery and data analysis capabilities. These enhancements reflect the evolving landscape of content consumption, where personalized feeds and topical interests play a central role. With these new features, Sprout's search is topic-led to match how networks serve content, enabling brands to more quickly identify creators who can foster authentic partnerships, scale awareness, and drive greater revenue.

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