Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social

CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey. Sprout Social Influencer Marketing equips brands with the tools they need to capitalize on this massive opportunity with AI-powered insights and advanced analytics to help marketers identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. The platform and its AI-focused roadmap will be featured in Breaking Ground, Sprout’s premier quarterly event that delivers essential product updates and cutting-edge industry insights to keep customers ahead of the curve.