Gamers Scramble Their Way Through The American Egg Board's "Tower of Eggs" Pop-up in Roblox

First-ever gaming activation from America's egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.

CHICAGO, Nov. 12, 2024 /PRNewswire/ -- The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a "Tower of Eggs" pop-up filled with a dozen delicious egg recipes.