Comscore Expands YouTube CTV Viewership Measurement to International Markets

RESTON, Va., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering video views and duration—will be included in Comscore’s Video Metrix Multi-Platform in Canada, France, Spain, and Malaysia.