Proximic by Comscore Releases 2025 State of Programmatic Report

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows that 72% of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. The report also details current and emerging trends in CTV and linear as well as digital, social and audio, offering valuable insights for advertisers, publishers, and technology providers.