Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, today announced a strategic partnership in which Horizon Media selects Proximic by Comscore as their preferred contextual intelligence provider to streamline access to privacy-resilient targeting at scale for its extensive global client base.