Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

RESTON, Va., June 18, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced an innovative performance media measurement solution that brings more insights to marketers. The new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.