Qurate Retail Group Announces Growth Strategy Focused on Live Social Shopping
Provided By PR Newswire
Last update: Nov 15, 2024
Company to Become 'QVC Group' in Q1 2025, Leveraging the Brand Equity of Flagship Brand
WEST CHESTER, Pa., Nov. 15, 2024 /PRNewswire/ -- Qurate Retail GroupSM, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), today announced a new strategy to build on its proud legacy in TV and expand into a live social shopping company. As part of this, Qurate Retail Group will become "QVC Group," doubling-down on the brand equity of its largest flagship brand.
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