Michaels Unveils Refreshed Brand Identity Celebrating a New Era of Creativity

IRVING, Texas, Aug. 14, 2023 (GLOBE NEWSWIRE) -- Michaels, the best place for all things creative, today unveiled a new brand identity focused on helping core and new customers alike bring their creative ideas to life. Marking its 50^th anniversary, Michaels is further establishing itself as the single destination for creatives to get inspired, learn, shop, and create. An updated tagline of “Everything to Create Anything” supports the new brand strategy by expanding to reach the many kinds of creativity represented in Michaels’ assortment. Bold colors, playful fonts, and highly textured macro imagery brings the new strategy to life alongside brand storytelling that connects to the joy and self-expression that creativity evokes in all of us.