CHEEZ-IT® DEBUTS CHEEZ WHEELZ FOOD TRUCK AT COLLEGE FOOTBALL TAILGATES, SERVING FAN-FAVORITE GAME DAY EATS WITH AN ABSURDLY CHEEZY TWIST

The brand behind the Cheez-In Diner celebrates fans' favorite pregame tradition with a touchdown-worthy Cheez-It inspired menu

CHICAGO, Nov. 1, 2024 /PRNewswire/ -- Hut, hut, hike! Cheez-It^® is hitting the open road again, bringing its signature cheesy flare to college football fans to get them "Feelin' the Cheeziest" ahead of the Cheez-It Citrus Bowl. Known for delicious absurdity, Cheez-It is transforming game day bites at fans' favorite pregame tradition, college football tailgates. Introducing the brand's first-ever Cheez Wheelz experience, a custom food truck that's ready to tackle taste buds and serve up irresistibly cheesy concoctions.