Dollar General Expands Beauty Access with New Products & Major Sales Event

Dollar General (NYSE: DG) is further enhancing its commitment to beauty accessibility with a 7 Days of Savings Beauty event, alongside launching new exclusive products and popular national brands at affordable price-points.

7 Days of Savings Beauty Event

DG’s 7 Days of Savings Beauty event kicks off April 6 and runs through April 12 with deep daily discounts on beauty and personal care products. Featured offers include:

• Sunday, April 6 – L’Oreal^® Event – Save $5 when you Spend $15 across Cosmetics, Hair and Skin (includes Maybelline^®, Thayer’s^®, Soft Sheen Carson, Garnier^® - excluding Care Color Retouch)
• Monday, April 7 – MONDAY haircare – Save $2
• Tuesday, April 8 – Dial^® 32oz Bodywash – Save $3
• Wednesday, April 9 – Edgewell^™ or Skintimate^® Shave Gel – Save $2.25
• Thursday, April 10 – Irish Spring^® or Softsoap^® 20oz – Save $5 when you buy 2
• Friday, April 11 – Old Spice^® or Secret^® Whole Body Deodorant – Buy One, Get One Free
• Saturday, April 12 – Dial^® Hand Soap (11 oz.) or Bar Soap (3 bar, 4 oz.) – Buy One, Get One Free

“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care.”

In addition to the featured deals and Dollar General’s everyday low prices, the DG app and website enable customers to discover the latest discounts, promotions and instant savings and to clip digital coupons and cash back offers.

DG’s Commitment to Curated Beauty & Personal Care

As a small box retailer with a strategy of listening and responding to customer feedback, Dollar General is intentional in its product selections.

Bringing Brands Customers Trust: To enhance its range of on-trend, affordable products, DG recently introduced several national brand beauty and personal care lines, including:

• e.l.f. cosmetics debuted at Dollar General last fall and its holy grail collection will be available this spring in more than 10,000 DG stores. With approximately 80% of DG stores located in communities of 20,000 or fewer people, Dollar General’s strategy to serve the underserved aligns with e.l.f.'s mission to make the best of beauty accessible to every eye, lip, and face.
• MONDAY is now available in approximately 17,000 stores, with more than 10 items priced $5 to $7, including collagen, hyaluronic acid, wheat protein or keratin-infused haircare.

Executing on Exclusives: DG has also expanded partnerships with trusted brands, adding new products exclusive to DG:

• Root to End^®, which debuted at DG in 2021, has added six new hair care products including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo and Volumizing Dry Shampoo. The collection of 16 products contains a proprietary 11 Amino Acid Blend to help condition hair from root to end. They are cruelty-free, vegan and free from SLS/SLES, parabens, phthalates and mineral oil.
• Degree^®'s new body wash, developed exclusively for DG by Unilever, will be available this year in four scents and is accessibly priced at $5. The line joins Degree’s new whole-body deodorant, now available at DG.
• Yumzee^™, an affordable fruit-forward line of lip oils, is available chain-wide at DG.

To find a nearby Dollar General store location offering the new beauty and personal care products, customers can download the DG app.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 31, 2025, the Company’s 20,594 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

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