CHARLES & COLVARD ANNOUNCES STRATEGIC SHIFT WITHIN ITS TRADITIONAL BUSINESS SEGMENT; LAUNCHES CHARLESANDCOLVARDDIRECT.COM

RESEARCH TRIANGLE PARK, N.C., April 2, 2024 /PRNewswire/ -- Charles & Colvard, Ltd. (Nasdaq: CTHR) (the "Company"), a globally recognized fine jewelry company specializing in lab-created Made, Not Mined™ gems, is proud to unveil its new digital B2B trade-portal, charlesandcolvarddirect.com. This portal will support the Company's significant shift away from its current distributor model, creating a pathway for tens of thousands of independent jewelers and retailers to purchase its loose gems directly from the Company for the first time in its nearly three-decade history.

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