Build-A-Bear Expands Popular 'After Dark' Valentine's Day Collection with Cuddly Cougar Gift Sets

Company's 18+ Age-Gated Microsite Features Exclusive Selections for Growing 'Kidulting" Market, Blending Humor and Heart

ST. LOUIS, Feb. 3, 2025 /PRNewswire/ -- Forget chocolates and flowers—this Valentine's (and Galentine's) Day, Build-A-Bear is turning up the heat with a bold twist on gift-giving. Meet The Cuddly Cougar, featured in four unique gift sets, available exclusively online in the brand's popular "Bear Cave", an 18+ age-gated microsite that launched in 2019. Part of the limited-edition "After Dark" Valentine's Day Collection, The Cuddly Cougar gift sets are the unexpected gift you didn't know you needed—for a significant other, best friend, or Galentine—making this year's celebration anything but tame.