Build-A-Bear Celebrates the Month of "OctoBEAR" with Second Wave of Halloween Collectibles

Highly Anticipated Return of Fan Favorite Pumpkin Kitty to Workshops Scheduled for October 1st

ST. LOUIS, Sept. 30, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), the beloved multi-generational global company best known for its iconic make-your-own-plush retail experience, introduces an expanded Halloween collection to kick off the month of "OctoBEAR." Due to Build-A-Bear's broadening consumer base, of which up to 40% is now comprised of teens and adults, much of the creatively creepy product line is designed to appeal to and is in response to the growing trend called "kidulting."  With this second wave of Halloween plush, Build-A-Bear kids, collectors and fans are likely to scream with delight in response to products ranging from a collection inspired by the spooky classic film, Disney Tim Burton's "The Nightmare Before Christmas," and a pair of hauntingly creative Día de los Muertos (Day of the Dead) bears.