Iconic Character Bluey Makes Debut at Build-A-Bear Workshop

Bring Bluey Fun to Life with Exclusive Make-Your-Own Plush and Fun New Accessories

ST. LOUIS, Sept. 26, 2024 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW) is excited to announce the launch of its first-ever Bluey collection, as part of a licensed partnership with BBC Studios, bringing beloved Bluey and her family from the hit animated series to Build-A-Bear's furry friends lineup. Fans of Bluey, Bingo, and the iconic games from the show will be delighted to meet these cuddly characters and dress them with their exciting new costumes and accessories. Build-A-Bear's relationship with BBC Studios started with Doctor Who, and has now expanded to include Bluey which is perfect for both younger and older fans of this beloved TV show. Global phenomenon Bluey is the No. 1 most-watched series on streaming this year (2024) to-date among total viewers in the U.S.*