Build-A-Bear and KFC® Unveil a Deliciously Playful Limited-Edition Collection

Introducing a Plush Product Line That Combines Cuddly Companions with KFC's Iconic Flavor, Exclusively at Build-A-Bear

ST. LOUIS, Nov. 21, 2024 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW), the beloved global brand known for its heartwarming, memorable experiences, has teamed up with KFC®, the original fried chicken brand, for a finger lickin' good collaBEARation—available starting today. This tasty mashup of comfort plush and comfort food is playfully inspired by KFC's classic red-and-white striped bucket.