Avid Launches Media Composer Panel Software Development Kit to Propel Third-Party Innovation for Media’s Top Editing Tool

BURLINGTON, Mass., Aug. 31, 2023 (GLOBE NEWSWIRE) -- Avid® (Nasdaq: AVID) is expanding the media & entertainment industry’s top editing tool with the introduction of the Media Composer® Panel Software Development Kit (SDK) to bring a wider universe of custom and third-party apps, services and libraries into Media Composer’s video editing user experience. Now, Avid’s technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose.